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I wanted to take a minute to thank all of the people who reached-out to me over twitter, email and text. Suffice it to say that I was reminded quite a few times that the blog was down and Pressable was definitely burning the midnight oil getting things fixed.

When you deliver an exceptional service with exceptional support (which is what Pressable does) I’m willing to weather these storms. Yes, it is disappointing to miss-out on a chunk of traffic but love the Pressable team and can tell you they have made my life a lot easier over the years.

So it should be back to normal over here, if not I can tell you that Pressable will have it fixed. Thanks to the whole team over there, I know this has been a tough 24-hours and I can tell you that you still have a lifetime customer here.

Thanks again to everyone who made me aware of the outages, it’s awesome to see my blog reach so many people. Now let’s get back to the good stuff!


How quickly the world changes. It was only a couple of years ago that people touted the importance of having a mobile-friendly site. Now I think we’re going to see a switch to making desktop-friendly sites because you can’t deny it any more, the world has gone mobile.


Today Facebook announced their Q1 2014 earnings and it’s official, 59% of their ad revenue now comes from mobile. Couple this with the fact that Google gets 47% of its ad revenue from mobile and it’s also clear who’s playing catch-up. All that being said it won’t be long until more than 50% of Google’s ad revenue depends on mobile.

Now let’s fast-forward five years into the future when an entirely new generation of Internet user will be coming online for the first time. This will be a mobile-first user, a user who missed the progression all of us made from Desktop to mobile. Forget mobile-first software, the user will be mobile-first, and most of the user growth will be outside of the US.

The world has gone mobile, have you adapted to this change or are you still hanging-onto the way things used to be?



Must-Read Mondays: Snow Crash

Hello, happy Monday, and welcome to Must-Read Mondays! With Facebook’s recent acquisition of Oculus the concept of the Metaverse becomes closer to reality. What is the Metaverse you ask? Let’s talk about Snow Crash.


First things first. Snow Crash is honestly one of the books that really got me into reading when I was younger. I also think it might just be the first book that I read non-stop until I finished it. I think I read it over a weekend and that’s all I did.

At the time the plot seemed far off in the distant future, a virtual reality world called the Metaverse was quickly becoming an alternative to living in reality. The main character in the book, Hiro Protagonist, is a pizza delivery guy in the future. Oh and yes, you guessed it, we quickly realize it’s up to Hiro to, well, be a hero and save the world (or, Metaverse).

Now, with Facebook behind the helm of Oculus, VR could become a part of your life sooner than you may think. Which is why you should come prepared by having already read this book a couple of times. Who knows, maybe you’ll become a hero?

I highly recommend Snow Crash, it has been one of my favorite books for a long time (over 15 years) and if you’re looking for a good read, and one you might not be able to put down, make sure you add this one to your list.

Photo Credit: kirainet via Compfight cc


Flippa Friday

Hello, Happy Friday, and welcome to Flippa Friday here on MorganLinton.com! Another week has flown by and I have another great list of domain names listed for sale on Flippa. Also as always feel free to submit domains to me, and if I like them, I will recommend them on here. I apologize to anyone’s names who don’t make it in, I only recommend domains that I would buy myself so if I wouldn’t buy it, it wouldn’t go on this list.

Now for this week’s list, enjoy!

Send.io – it’s no secret that .IO names are hot and this is one of the absolute best. Currently at $2,474 with six days to go. Don’t expect to buy and easily flip this, however it’s a good longer-term investment or solid fit for a company that can put it to use right-away.

Nearing.com – did I mention how much I love one-word .COMs? This could be a great name for a GPS company or a startup with a cool new location-based app.

Sushi.net – I liked this name last week and I like it just as much now. Solid one-word .NET, currently at $15,000 with nine days to go.

Gem.org – short, meaningful, memorable .ORG. Not ever going to sell for the big bucks but it’s a nice domain that someone will appreciate and it’s a heck of a lot cheaper than trying to get the .COM.

Crafting.info – the crafting market is huge and I really like this keyword paired with a .INFO since there are so many people looking for information about crafting online.



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Yes, it’s pretty hard for a week to go by without another company that brands on .IO either raising their next round, or getting acquired by Silicon Valley favorites like Quixey. This week Kite.io, a competing app search engine was acquired by Quixey, a startup that has raised $75M so far and is not slowing down anytime soon.


It’s no secret that apps aren’t going anywhere. They are here to stay and the ecosystem around apps is growing faster than ever before. Being the Google of Apps is a pretty desirable place to be and right now Quixey looks like they are the most-likely to earn that title.

Congrats to the Kite.io team, it’s great to see talented entrepreneurs execute on an idea and turn it into something great. Ten years ago that innovation happened only on .COM, .NET and .ORG, now it’s happening on .CO, .IO, .ME and many other TLDs to come. It’s only a matter of time before we starting reading about startups branding on .CLUB, .LINK, .XYZ, .GURU and many more.

At the end of the day it’s all about execution, and we live in a time where that execution can happen across a whole range of TLDs.


When you use the Facebook app on your phone there’s a good chance you’ve come across ads for apps. Often the app is free to try and you click one button and it’s on your phone. While you personally may have never clicked on one of these ads, a lot of people do, and Facebook makes a fortune off of them.

Just in case you’re in the 1% of people who read my blog but aren’t on Facebook, here’s what they look like:

Facebook Mobile App Ads

Now Twitter has decided to get in on the action. Today Twitter posted an announcement on their blog – mobile app install ads are coming to Twitter.

We are excited to announce new ways for marketers and developers to drive app installs and app engagements using our new mobile app promotion suite: both on Twitter, and off-Twitter through thousands of mobile apps that use MoPub’s mobile advertising exchange. (Source – Twitter Blog)

Here’s a first look at what the new mobile app ads on Twitter:

Twitter Mobile App Ads


I think this is a great move by Twitter and it’s going to add a very nice revenue stream to their ad business. The battle for mobile advertising is only just beginning but it’s clear we have three players that are getting ready to duke it out, Facebook, Twitter, and Google. Of course, there’s plenty for everyone to share, but what fun would that be?


Yes, the times they are a changing and while Google is still bringing in the big bucks with a whopping $15.42B in revenue in Q1 cost-per-click fell 9%. While CPC fell total paid clicks increased by 26% y/y which makes the 9% not look too bad, but still it’s hard to ignore. The search giant has long dominated the online advertising space but lately companies like Facebook have been encroaching on their territory.

Google Mountain View

Google’s revenue grew 19% y/y which helped buoy the stock 4% in regular trading today. Still despite strong revenue growth Google failed to meet analyst expectations with an EPS of $6.27 vs. an $6.40.

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At the end of March I covered a “Lead Generation” themed auction that Above.com featuring a pretty extensive list of names. Well, like most good things, the auction is coming to an end tomorrow so I wanted to put out a quick reminder for anyone that may have put this on their to-do list.


I think that themed auctions make a lot of sense since many investors and developers focus on one or two niches they know well. Lead Generation is one of the hottest spaces online and some names in the auction like Debit.com are big names with big potential.

Some of the other names that I like that I mentioned before are TaxMastery.com,  AutoInsurancePremiums.com, and ConsolidateLoan.com. So, if you’re in the market for a good lead generation name, and looking for some way to turn your tax return into a much bigger return definitely take a look at this auction before it ends.

You can view the full list of inventory here.


Must-Read Mondays: The Lean Enterprise

Hello, happy Monday, and welcome to Must-Read Mondays here on MorganLinton.com! Today I wanted to share a book that I think will most-likely be one of the most popular business books of 2014, it’s called The Lean Enterprise and it is the most comprehensive book ever written about applying the lean principals in larger organizations.

Lean Enterprise Book

Dave McClure from 500 Startups had this to say about the book:

Corporations who miss this book have their days numbered. 

Brad Smith, the President of Intuit had this to say:

The Lean Enterprise presents a framework for companies to create an environment that empowers the greatest entrepreneurial talent to thrive inside the organization, retaining the great innovative minds and reaping the benefits of their greatest inventions.

As many of you know Fashion Metric was born out of Lean Startup Machine and the lean principals have been critical to help us get to where we are today. Here’s a quick look at what’s in the book:

  • Chapter 1 - Roadmap: The Lean Enterprise
  • Chapter 2 - Strategy
  • Chapter 3 - Corporate Structure
  • Chapter 4 - Compensation
  • Chapter 5 - Vision: The Innovation Thesis
  • Chapter 6 - Lean Enterprise Process
  • Chapter 7 - Experimental Methods
  • Chapter 8 - Innovation Accounting
  • Chapter 9 - Incubate Internally
  • Chapter 10 - Acquire Early
  • Chapter 11 - Invest When You Can’t Acquire
  • Chapter 12 - Innovation Flow

Of course the key to a good book is the author and I can tell you that Trevor and Obie are two of the most respected thought leaders in the Lean Startup space and the best people I could think of to write a book like this.

So if you’ve been curious about the lean principals and how they can be applied beyond the startup world I highly recommend this book. You can read more about it here or buy it now from Amazon.


I have been following the rise of .IO on my blog for some time now and it is more clear than ever that this TLD is hotter than ever. You might remember a company called Kickfolio that raised a million dollars and changed their name to App.io. Well they have been testing their tech for the last 18 months and now 15,000 developers strong are making a big move into the mobile ad space.


The concept is pretty cool, try-before-you-buy applied to mobile advertising. Here’s the really cool part, they are crushing conversion rates of image and video ads, here’s the numbers:

Image Ads – 4.9% conversion rate

Video Ads – 5.7% conversion rate

App.io Ads – 17.9% conversion rate

In a world that has gone mobile, App.io has positioned themselves in a very interesting place and as a viable alternative to Facebook and Google who have for a very long time dominated the space.

Hats-off to the App.io team, and one prediction, if Facebook doesn’t buy these guys in the next six-months I’ll be surprised. I’ll come back to this post when it happens :)