Today The Economic Times did a story about .OOO with some pretty interesting quotes from the CEO. I wrote about .OOO last week and I definitely don’t want to look like I’m picking on them. I’m all for anyone who wants to take a new gTLD and make it something big, at the same time, sometimes I’m left scratching my head trying to understand the logic…

Here’s the quote:

Infibeam’s chief executive Vishal Mehta told ET that the company, being the sole owner of the global top level domain (gTLD), has seen massive interest from top brands across sectors worldwide that have registered for the dotooo domain names for their companies.

“We expect a couple of million registrations within a year,” Mehta said

(Source – The Economic Times)

While it may sound crazy when I dug a bit deeper I discovered something very interesting. Infibeam, the company that owns .OOO, also happens to own the exclusive rights to sell iPhones online in India. Last I checked there were 1.2 billion people in India, and while many people won’t have an iPhone, just a small fraction that do is still a pretty big number.

I think this just might be how .OOO plans to get over the 2M mark in over a year. So I’m scratching my head a bit less but at the same time I’m wondering, can they really pull it off?


I’m not sure if the New York Post just isn’t plugged-into the domain space or if they are just good buddies with someone over at .LUXURY but over the weekend they shared a story that I really just have to call BS on. Now I want to be clear, I’m not coming out against .LUXURY, I just think it is one heck of a stretch to say that there is any kind of “rush” for .LUXURY names.


According to the New York Post:

“The rush for domain names that end in the word “luxury” shows no signs of slowing, according to Monica Kirchner, CEO and co-founder of a new tech company that is helping brands create platforms to define themselves in the luxury category.” (Source – New York Post)

Later in the article they get down to the numbers which so far are at a whopping 1,250 domains sold, which puts .LUXURY far behind just about every other new gTLD out there.

There has been a rush on new TLDs like .CLUB, .XYZ, .GURU, .LONDON, .BERLIN, and many more TLDs but to spin what’s happening to .LUXURY as a rush for domains in this extension just seems ridiculous. Is it just me or did the New York Post forget to do their homework on this one?


Breathe Luxury is holding a travel domain auction in London and bringing a number of premium domains to auction that I thought might catch your eye. While I’ve never heard of Breathe Luxury it looks like they represent some monster names, here’s a quick sample of what’s going to auction:

a broker from Breathe Luxury said this about the auction:

“Geographical (geo) domains don’t come into the aftermarket very often and when they do, it’s not long till they are snapped up by private investors. The aftermarket is not known to everyone; however Breathe Luxury is now giving the Travel Industry the opportunity to acquire these domains via our auction.” (source –

It looks like Breathe Luxury is putting their focus on the travel market and they have some monster names that it looks like they are also getting ready to auction like, and Journey. You can see a full list of domains that are going to auction here.


Online publication Datamation just published an article about the new gTLDs and they paint a picture of confusion that seems to be spurred by Verisign. The CFO of Verisign was quoted as saying:

“There is quite a bit of confusion in the marketplace, and I think it’s having some effects on the industry as a total as a whole,” Kilguss said.” (Source – Datamation)

Of course the new gTLDs are a major threat to Verisign which as been the king of the hill for a long time thanks to .COM and .NET. James Bidzos, the CEO of Verisign also commented on the impact new gTLDs could have on .NET:

“While .net is also a trusted brand, he cautioned that it is likely to be impacted by the new gTLDs and potentially confusion issues.” (Source – Datamation)

I personally don’t think there has been much confusion, to be honest I think it will take years until the general public really catches onto what is going on. What I do think we are starting to see is people getting comfortable with something different to the right of the dot and that is without a doubt making a lot of people very uncomfortable.

What do you think? Is the general public really in a state of confusion or do people even know what’s happening yet?



One of the big questions in everyone’s mind surrounding the new gTLDs is how they will fare in search engines like Google and Bing. Yesterday The Register took a deep dive into two SEO studies that were done on the new gTLDs that show there could be some meaningful SEO benefits to putting a site on a new gTLD.

“If you want to get higher up Google’s search rankings, it turns out that using a new dot-thing domain – such as .guru or .ninja – may give you the edge.” (Source – The Register)

One of the studies they examined looked at the new .BERLIN domain extension and compared it to Germany’s own .DE to see if a website could get an edge ranking for terms with “Berlin” in them using the new TLD, here are the results:

“dot-Berlin domains consistently did better than the same domains under the German dot-de top-level domain, or the ubiquitous dot-com, when people where web searching for things in Berlin.” (Source – The Register)

Of course Matt Cutts from Google was quick to comment on the article saying:

“Sorry, but that’s just not true, and as an engineer in the search quality team at Google, I feel the need to debunk this misconception. Google has a lot of experience in returning relevant web pages, regardless of the top-level domain (TLD). Google will attempt to rank new TLDs appropriately, but I don’t expect a new TLD to get any kind of initial preference over .com, and I wouldn’t bet on that happening in the long-term either. If you want to register an entirely new TLD for other reasons, that’s your choice, but you shouldn’t register a TLD in the mistaken belief that you’ll get some sort of boost in search engine rankings.” (Source – Matt Cutts)

So did the Register try to make a story out of this or do these studies show an edge that new gTLD owners will have that Google doesn’t want to see get out of control? I personally think it’s still far too early to know and these studies will need a lot more data before they can convince me of anything.

What do you think? Will new gTLDs be an SEO dream or is it just a bunch of media hype?


Can someone tell me what .OOO was thinking?

This week has some new domain extensions hitting the market that I think will see solid adoption over the next few years. Extensions like .airforce, .army, .vet, and .navy are being launched by Rightside this week and it’s pretty easy to understand who their target market is and why they would be interested in one of these TLDs.

On Wednesday Donuts will be launching .healthcare which last time I checked is a 176.1B market.

While all of this is happening another new domain extension is hitting the market, and this one really has me scratching my head. I’m talking about .OOO. Owned by Infibeam, an eCommerce company in India .OOO has been brands itself as “the power domain” and is targeting eCommerce website owners.

The question is, what does three o’s in a row have to do with eCommerce? According to .ooo themselves…

“The .OOO top-level domain (TLD) is dedicated for any entity launching or expanding an e-commerce venture. .OOO open opportunities for selling things online and offline. This Domain Extension .OOO will set you apart from your competitors.” (Source –

Sorry but I just don’t get it. Why not something like .ecommerce or .sell or .store? There are some domain extensions that clearly articulate to the consumer that a website will be related to eCommerce and three o’s in a row just seems crazy to me. Is it just me? Does anyone else get this one?


So there’s a good chance you have a Smart TV sitting in your living room, and your car, well it’s probably pretty smart too, oh and that phone in your pocket, Smartphone right?

Yes, we are living in a world of “smart” things and the next innovation is something that as a frequent traveler I can really appreciate. I’m talking about Smart Luggage, and while it’s not here yet, Bluesmart is over 50% of the way towards their $50,000 goal on Indiegogo and with some nice coverage on Engadget today something tells me it is going to exceed this pretty quickly.

Bluesmart Luggage

From Smartphone controlled locks to built-in gadget chargers and a scale in the handle this is actually cooler than anything I’ve seen on Inspector Gadget. While you’d expect this to cost more than Tumi, the price-point for this Smart Luggage is only $235.

I decided to look-up who owns and was forwarded to the Texas Association of of Responsible Nonsubscribers ( I really have no idea why this organization would own this domain but it definitely would be a nice one for Bluesmart to nab as an early adopter in the space.

What do you think? Are you ready for Smart Luggage or do you have enough smart devices in your life?

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This is a debate that has been front-and-center in the domain community and will only continue to get more intensely debated as time goes by. Will .COM rise in value and remain the gold standard or will it get lost in the sea of new top level domains?

The reason this is such a hot topic is that it has to do with the long-term value of .COM domains which, understandably, is a sensitive area. Like it or not, there’s a polarization that’s going on and the mainstream media is just as divided as the domain industry is.

“The .com suffix had special meaning for the first generation of Internet users. For children born this century, it’ll be just one fish in the sea.” (Source, Yahoo Tech)

If you read the article you will also notice that they refer to the new gTLDs as “new domain names,” which makes sense since your average person (even someone reading Yahoo Tech) doesn’t know what the heck a TLD is.

“But the new domain names are here to stay, and businesses and consumers must adjust to the new reality. ICANN approved hundreds of the 1,930 applications for the new domains, with 417 on the Internet already.” (Source, Yahoo Tech)


I personally don’t think that .COM will get lost in a sea of new TLDs but I do think that some other TLDs like .NET, .ORG, .INFO and many more will have some real competition and see their values impacted.

What do you think? Will .COM just be another fish in the sea or will it always be #1?



Hello, Happy Friday, and welcome to Morgan’s Flippa five. Every week I pick five domains from Flippa, three that I think have good resale potential, one that I think has solid development potential, and one I just like. Enjoy and have a great start to your weekend!

3 Domains with good resale potential – solid one-word .COM listed with no reserve. While or would be the monster names this is the next best thing and definitely a valuable name. – I don’t normally have .NET’s on my resale list but I think this is one of those trends (like 3D Printing and VR) that are only getting hotter. – I have mentioned this one before and I still see the price below the value of this name.

1 Domain I think has good development potential – now that I’m an uncle I’m buying more baby stuff than ever before. The eCommerce market for baby clothes and accessories is growing and there are plenty of affiliate programs you can use to get started.

1 domain I like personally but may not have much investment value – it’s hard to know whether or not .IO domains will have much liquidity and resale value in the future. They are hot now but still relatively unproven in the aftermarket. Still, the term Social Media definitely isn’t going anywhere and since .IO is typically used for developer-focused or SaaS solutions I think it’s a good fit for a wide range of uses.


Warner Music Group Acquires

If you’re a Spotify fan then there’s a good chance you know about, if not think of it as one of the top places to share Spotify playlists. The company was originally called but they choose to shorten the name and rebrand to The company has currently raised a bit under $1M and is seeing 1M users/month and over 1 billion Spotify feeds a year.

Terms of the deal were undisclosed but given the level of traction and active users that had I can imagine the founders are pretty happy with the deal. Domain Shane did a great post about .NET domains, this is a solid example of how this rebranding can work for a company looking for a short and memorable domain. Congrats to the team over at, looking forward to seeing where Warner can take it from here.