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2013 Google Ranking Factors You Should Know About

It’s no secret that Google has made some pretty monumental changes to their algorithm over the last year. This means that some of the ranking factors that were critical in the past don’t carry as much weight now, but there are new factors that are more important than ever. One of the biggest changes is a shirt away from the massive link-building techniques that dominated the SEO world for years, now things like social media are more important than that big juicy PR7 link you’ve been hunting down for months.

So how have the ranking factors changed? Below are the major ranking factors for 2013 and a bit more about why they’re more important now than ever:

2013 Ranking Factors

One change you’ll notice is the diminishing importance of having the keyword in the domain name, this is one of the most dramatic changes over the last year along with the % of backlinks using the keyword. If you’re trying to get everyone to link back to you with the anchor text “insurance” this is not longer going to help you as much as it used to, now Google wants to see real links to your site, which typically start with www.

Morgan

Co-Founder at Fashion Metric
Morgan Linton was born in Berkeley, California but spent nine years traveling the world as an early employee for digital music startup Sonos. In 2007 Morgan founded Linton Investments, a domain name and branding company that has helped some of the most recognized startups in the world acquire their top choice domain name. In 2012 Morgan left his full-time job to co-found Fashion Metric, a next-generation platform aimed at changing the way guys shop for clothes online.

{ 7 comments… add one }

  • Brian Diener June 27, 2013, 10:05 am

    Great chart thanks for sharing. I’ve started to do many of theses things already, social seems to be one of the hardest ones to scale across multiple websites. I might think about hiring someone to work on social networks for a few of my sites.

  • Seb June 27, 2013, 10:35 am

    Try BING.COM
    That’s a great alternative and sometimes better than GOOGLE.
    The bonus is that they rank very well exact match domains.

  • HowieCrosby June 27, 2013, 10:54 am

    This is premium information thank you.

    As a trader, are we now saying EMD’s are dead? Surely no, the short keyword domain can be a basic grammatical phrase, whether it be an ‘exact’ hitter or not, it’s a natural.

    Now, there is logic in having an understanding in the new prevalence of keyword domains, however, will ‘we’ still be using the Keyword planner, as one of the methods to judge a future purchase?

    Moreover, this shift makes sense of sorts, as it goes goes beyond the domain name, and determines the versatility and professionalism of the holder, I believe, it could possibly bring the price down of domains down a nudge? And raise the developed website prices up on Flippa, for instance, i.e. The ones with complete social integrated architecture, back links and all the tech.

  • Raymond Hackney June 27, 2013, 12:32 pm

    Brian its one of the things I focus on so let me know if you need help with the social side.

  • Joe June 27, 2013, 3:39 pm

    With respect to these changes because I do not care to use Google’s strategies are the focus of a concept or stilted.,

    Only the interesting part be social networks, where the customer be for a company like much from you.

    I start sending emails to friends of mine in Spain these friends bring other more and so the others bring other friends, is a human chain of people with disabilities which is now a hotbed of local and global, people of any age needs support and my analysis in strategy studies have helped me clarify what these people need after a two-year study long but fruitful.

    In a week I have a database of 25,000 people email at this rate calculation at the end of the year have more than 500,000 people.

    Google thinking of yourself and not think domaining us with this desire to give an example of what I would be doing so that you through your network of friends in social networks joining the yuck in your database.

    Thinking differently to what to do now, in a film of a concert is titled “The Last Waltz” by The Band in an interview to Martin Scorsese in this Robbie Robertson say the solution the people we had in Street all states and cities, which wanted to hear from us everyday problems they themselves suffer, murder, war, politics of his own country see this and give ideas for a new era without Google.

    I use google to perform searches, but to serve me to have an estimate of traffic, people on the street gives you the solution they have better keywords that the new estimator Google can overcome, so, thinking that now be the world and in the 60s and 70s have returned back as new things happen, but there are still wars, murders, among other word unresolved.

    Hope this has been helpful for your projects more
    immediate or medium to long term.

    My late brother had the opportunity to sing one of the great songs
    The Band the call: Carles “Charles in English” to lead a black jacket if you want to listen here is the link of this song The Weight, with his band The Sau http://youtu.be/Jo9QK2iXThc
    Best

  • Louise June 30, 2013, 11:14 pm

    @ Joe, Very satisfying performance, and the audience was into it, too! Sorry about your brother, Carles . . . At least his performances live on in Youtube. Youtube is a treasure! :)

    @ Morgan, I can’t see the tiny text in the infographic. Do you have a link to the infographic?

  • Joe July 1, 2013, 7:32 am

    @ Louise , Thank for you the comment. It’s true what Youtube.

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