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3 Ways To Find Buyers For Your Domains

As usual this post is inspired by readers who have been writing-in asking me the same question – “How do I find buyers for my domains?” It’s a good question and one that I haven’t covered in a few months so I though now would be a good time for a refresher. Selling domains is NOT my primary business and I have no claims to being a Domain Sales Guru. I make my money in this industry through Domain Monetization however I’ve made a reasonable amount of sales over the last three years (over 30 domains) and continue to sell domains every month. Over the years I’ve learned what works for me and what doesn’t and I’m happy to share this with all of you!

So if you’re ready to sell your domains – here are the three methods that have worked the best for me:

  1. Search for the keywords in your domain on Google. Reach-out to anyone advertising through AdWords – they are ALREADY PAYING to advertise with the keywords that exactly match your domain. Make sure to contact someone in the “web marketing” or “legal” dept. One of the biggest mistakes people make is talking to salespeople – anyone that wants to sell you something doesn’t want to buy something from you!
  2. If you own a .net or .org – try to sell it to the .com owner. Just think – if the person is running a business on the .com why wouldn’t they want the .net or .org? Sure – they might not pay a fortune for it but you already know there has to be some level of interest there. Of course if you have a .info or .mobi it’s probably not going to fly – this technique is really only suited to .net and .org owners.
  3. Look for people on page three and four of Google. Having an exact-match domain is a great way to get on the first page of Google (of course good SEO is essential). If a company is stuck on the third or fourth page of Google you could give them a compelling argument to get your exact-match Domain. Don’t bother with the people on the first page of Google – they are already on the first page so this pitch won’t work with them.

That’s it – these are the three ways that have been most effective for me to sell my domains. Notice that I didn’t talk about domain listing services or forums. That’s right – I’ve always found you have to be proactive about selling your domains. Simply putting your domains up for sale on a listing service is not enough – you need to reach-out to your target audience, send emails, make phone calls – it’s called sales for a reason, now get out there and sell!

Morgan

Co-Founder at Fashion Metric
Morgan Linton was born in Berkeley, California but spent nine years traveling the world as an early employee for digital music startup Sonos. In 2007 Morgan founded Linton Investments, a domain name and branding company that has helped some of the most recognized startups in the world acquire their top choice domain name. In 2012 Morgan left his full-time job to co-found Fashion Metric, a next-generation platform aimed at changing the way guys shop for clothes online.

{ 6 comments… add one }

  • Mike Sullivan May 19, 2010, 8:35 am

    I’ve recently found that using Intitle:”Key words” as a Google search is also helpful. It targets sites using the keywords in the title and obviously they are aware of the SEO value of key words. These site owners are more likely to understand the value of a good keyword domain.

  • Mojito Recipe May 19, 2010, 9:18 am

    I would say the best way to find buyers is to own great domain names.

  • Leonard Britt May 19, 2010, 9:34 am

    I’ve never tried pitching a .net to a .com registrant before but I suppose it is worth a try. You also make a good point about page one sites – what SEO benefit are they going to receive from acquiring your domain? Most importantly – domainers, myself included, are guilty of being overly focused on domain acquisition and don’t place sufficient emphasis on the sales and marketing aspect of the business.

  • Wufuquan May 20, 2010, 5:35 am

    Morgan,
    Thanks for the tips. :)

  • Mike May 20, 2010, 5:43 am

    Do you search Google using your keyword with quotes or without, i.e. “Keyword Search” or just Keyword Search?

    Also, I have been finding a lot of .com domains available but the .net are taken. I am wondering why. Conversly from @Leonard’s question: Do you think its feasible or futile to try to pitch a .com to the .net owner?

    I have had bad experiences trying to pitch the .net (or .org) to a .com owner. The general reply that I get is “Why do you own the .net version of my .com? Just hand it over to me, why would I want to pay you for it?”. I dont come out and say what my first thought is, but it is generally “because I have it and you probably want and/or need it!”. I am not a salesman. I need to find a salesman to pitch my domains for me. I’d gladly pay them 15% commission or higher depending on the dollar value of the sale.

  • Zhao Liu July 30, 2012, 3:21 am

    I would like to say this post is just FANTASTIC!

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