App.io – $1M In Funding and 2 Million Demo Sessions Later

I have been following the rise of .IO on my blog for some time now and it is more clear than ever that this TLD is hotter than ever. You might remember a company called Kickfolio that raised a million dollars and changed their name to App.io. Well they have been testing their tech for the last 18 months and now 15,000 developers strong are making a big move into the mobile ad space.

app-io

The concept is pretty cool, try-before-you-buy applied to mobile advertising. Here’s the really cool part, they are crushing conversion rates of image and video ads, here’s the numbers:

Image Ads – 4.9% conversion rate

Video Ads – 5.7% conversion rate

App.io Ads – 17.9% conversion rate

In a world that has gone mobile, App.io has positioned themselves in a very interesting place and as a viable alternative to Facebook and Google who have for a very long time dominated the space.

Hats-off to the App.io team, and one prediction, if Facebook doesn’t buy these guys in the next six-months I’ll be surprised. I’ll come back to this post when it happens 🙂

{ 9 comments… add one }

  • Andrew lesly April 12, 2014, 4:37 pm

    greetings,
    i am surprised why they did not use better domains for their branding like:

    Applications.mobi

    or

    Apps.mobi

    Reply
  • todd April 12, 2014, 5:29 pm

    For those that were members of the online logo community BrandStack now known as BrandCrowd one of the better logo designers was a guy names Diesel Laws which some of you I am sure remember. He went on to found BrandMeUp.com which was a brandable boutique site similar to Brand Bucket and also founded Barkles. Interesting to find out that one of the three founders of App.io is Diesel Laws. I love it when regular guys hit it big. Congrats Diesel!

    Reply
  • Joe April 12, 2014, 5:58 pm

    For days not write a comment on your blog , I’ve been absent for various reasons new continuity of work , life, caring mother and quiet walks , tired if many things and I decide to best batteries to myself not to fall into oblivion.

    Well in this post , see the system of mobile advertising to be rising like beer foam , to my eyes prefer the tablet, see best advertising.

    Although youth is entirely feasible for them and there are more smartphone than tablet between the majority youth, which is a great niche .

    Spain is to live the boys and girls 12 to 16 years since leaving home to school and be sent typed messages breakneck speed walk only look small screen and keyboard, for my future business to be considered within the next few years with these young million worldwide is the optical glasses with good designs that can be included with the smartphone including assisted graduation to get the best deal.

    Finally much your best to write these go ahead take best advantage of what future now for years and now not be able to be lucky enough to do much better.

    Reply
  • Nick April 12, 2014, 7:20 pm

    .IO all the way to the bank!

    Reply
  • anil April 13, 2014, 8:55 am

    hello morgan,
    I am regular reader of your post, please let me guess the value of the domain slipknot.me

    Reply
  • Shohel April 13, 2014, 8:00 pm

    Hello, Morgan

    Can we get the latest update?

    Reply
  • Morgan April 15, 2014, 10:51 am

    @Shohel – sorry for any confusion, what are you looking for an update on?

    Reply
  • Louise April 15, 2014, 2:01 pm

    Reply
  • Brookmans Park estate agents February 20, 2015, 6:56 pm

    I think everything sakd was very reasonable.
    However, consider this, what if you added a little information? I ain’t saying your information is not good, however suppose you added something that grabbed a person’s
    attention? I mean App.io – $1M In Funding and 2 Miloion Demo
    Sessions Lter | MorganLinton.com: co-founder at Fashion Metriuc | previously at Sonos iss a little vanilla.
    You should peek at Yahoo’s front page and watch how they write post
    headlines to get people interested. You might add a video or a pic or two to get
    readers excited about everything’ve written. Just my
    opinion, it could bring your blog a litle bit more interesting.

    Reply

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