Blend.LA Raises $2.7M To Build A New Social Network For College Students

Remember when Facebook was that cool social network that all your friends were talking about? Maybe you do, or, if you’re in college now Facebook is just the norm and Blend is the cool social network that your friends are talking about, over Snapchat of course.

blend-la

The network works a lot more like Instagram than Facebook but college has changed a lot since Facebook launched, namely, every student now has a smartphone with a high-quality camera in their pocket. Blend is all about sharing photos and getting “Snaps” essentially a virtual thumbs up for an awesome photo.

Blend has done a great job of engaging brands from the beginning and already has partners like Uber, Chegg, Rowdy Gentlemen, Alex and Ani and more. Users can win cool things from brand sponsors, usually in return for competing in a photo contest with other users.

The company is currently branding on Blend.la and with 50,000 active users every a day and a higher daily and monthly engagement rate than Pinterest it’s clear that being on a .LA is not holding it back at all. I think this is another great example of why app makers need to worry a lot less about having a .COM because it’s 2014 and if you’re just thinking about the “World Wide Web” you’re missing the fastest growing part of the Internet ecosystem.

Hats off to Blend for innovating and obviously doing something that users love. With the new funding I’m sure they’ll continue to see strong growth. Any MorganLinton.com readers who are in college and currently using Blend? I’d love to hear what you think!

Morgan

Co-Founder at Fashion Metric
Morgan Linton was born in Berkeley, California but spent nine years traveling the world as an early employee for digital music startup Sonos. In 2007 Morgan founded Linton Investments, a domain name and branding company that has helped some of the most recognized startups in the world acquire their top choice domain name. In 2012 Morgan left his full-time job to co-found Fashion Metric, a next-generation platform aimed at changing the way guys shop for clothes online.

{ 5 comments… add one }

  • Steve R March 5, 2014, 9:18 am

    Wow. That’s good news for the dot LA extension. Hmmm. With a little funding maybe I can make my only .LA name into a social hit. I have Suck.LA. Not sure if it would fly, but then again, I’m suprised to see Blend.LA doing so well. Lately though I’ve been increasing my dot TV portfolio quite a bit including 3dHD.tv, FaceIT.tv, SEOMaster.tv, and several other great buys IMO. I’ll look into a few more .LA, but I believe visual media will become increasing popular with more companies entering the Cloud Network allowing users to access visual media easier. What’s your take Morgan?

  • Kassey March 5, 2014, 11:59 am

    The question remains: would they choose blend.com if they could get it? Does it mean they like blend.la better than blend.com or does it only mean .la is their second choice?

  • fizz March 5, 2014, 3:19 pm

    That’s amazing. I would have thought that university students across America would have preferred something more neutral like blend.me or blend.us

    Maybe students don’t associate .la with Los Angeles but with something more general?

  • todd March 5, 2014, 3:48 pm

    “Does it mean they like blend.la better than blend.com or does it only mean .la is their second choice?”

    Blend.LA wasn’t a second or third or fourth it was probably there 10th choice. Instead of spending decent money and buying a domain they went out and hand registered one. Great article for the domaining world Morgan.

  • Alan March 5, 2014, 5:02 pm

    When I hear it it sounds like something out in “LA” as in Los Angeles……..they need something more general.

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