Breaking: Facebook Announces Mobile Ad Network at f8

Today at Facebook’s Developer conference, f8, the company officially launched its mobile ad network, aptly called the Facebook Audience Network, a big move and a shift in focus for Facebook. Although Facebook began testing the network since back in 2012 it hasn’t been ready for primetime until today.

facebook-audience-network

The Facebook Audience Network will make it easy for developers to swap out their current mobile advertising solution or add Facebook’s with just a few lines of code. AdMob, MoPub, InMobi and many other mobile advertising solutions have been raking it in as early players in one of the fastest (if not the fastest) ad markets in the world. The problem is, these networks don’t have the kind of data Facebook has, and that’s making publishers and advertisers very excited.

Here’s a look at what the ads look like in-app:

facebook-ad-network-samples

While you might personally find in-app advertising annoying it’s definitely not going away, it’s growing, very fast, and there’s no slowing down. The question is, who will dominate the mobile advertising space and right now Facebook is the best-positioned to do it. While Google has always been the ad king they are having trouble competing with Facebook when it comes to having deep data on their users. Facebook is using this data to help advertisers better target their customers and the company with the best targeting wins.

Facebook made a great 44 second video that can go into a bit more detail about how the Facebook Ad Network works:



{ 6 comments… add one }

  • AbdulBasit Makrani April 30, 2014, 12:28 pm

    I feel the previous fonts used on your blog were better compare to this one… Just wanted to give my personal feedback…

    Reply
    • Morgan April 30, 2014, 2:02 pm

      Thanks @Abdul, I’ve had a lot of similar feedback so it looks like the new font isn’t a hit. I’ll be updating it today, thanks for sharing and as always for reading and commenting!

      Reply
  • AbdulBasit Makrani May 1, 2014, 2:10 am

    @Morgan
    Cool. This looks better.
    Always pleasure reading your blog and it’s one of my favorites. Keep it up! 🙂

    Reply
  • Louise May 1, 2014, 10:38 pm

    @ Morgan, I’m proud that you used the word, “deep,” in this article, with all the artilces of the new app linking tech you wrote lately!

    Facebook: App Links Allow Deep Links Between Mobile Apps
    http://marketingland.com/facebook-app-links-allow-links-apps-like-pc-82210

    Reply
  • Joe May 2, 2014, 8:18 am

    All very nice as always for Facebook or Google ` can reach that advertisers get a total return of more than 150 % return on the investment (which 75% of advertisers do not get to get less or more than 150 % ) for these two that they want to be among the best.

    As years before Microsoft and Google to occur on the subject of search engines and online advertising , the end Bing ( Microsoft reached a deal with Yahoo and Overture for online advertising ) but if Google during the war years in business online advertising each year earn 98 % of their gross profits you want with the system now Facebook advertising on mobile is very different I think it is something like what the true imagination as possible or proposed, not I so.

    My reasons being that of a current smartphone patalla Móviles is 2.5 ” and advertisign or full screen and if this happens users reject outright ( as done with the TV or change the channel zapping , this is what it may happen ) .

    I have my own online advertising strategy and I should not have millions of hearing if I’m interested in these two companies and brands that have them in here to get my goals unless they win two, but with a return to the two never be able to give their advertisers, this is the difference .

    Reply
  • Joe May 2, 2014, 8:21 am

    I repeat the comment @Morgan

    All very nice as always for Facebook or Google ` can reach that advertisers get a total return of more than 150 % return on the investment (which 75% of advertisers do not get to get less or more than 150 % ) for these two that they want to be among the best.

    As years before Microsoft and Google to occur on the subject of search engines and online advertising , the end Bing ( Microsoft reached a deal with Yahoo and Overture for online advertising ) but if Google during the war years in business online advertising each year earn 98 % of their gross profits you want with the system now Facebook advertising on mobile is very different I think it is something like what the true imagination as possible or proposed, not I so.

    My reasons being that a screen of a mobile smartphone now is 2.5 ” advertising or full screen and if this happens users reject outright ( as done with the TV or change the channel zapping , this is what it may happen ) .

    I have my own online advertising strategy and I should not have millions of hearing if I’m interested in these two companies and brands that have them in here to get my goals unless they win two, but with a return to the two never be able to give their advertisers, this is the difference .

    Reply

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