.CO.COM Partners With CentralNic To Beat New gTLDs To The Starting Line

co-com-centralnic

This week .CO.COM and CentralNic announced a partnership that will allow the new TLD to leap ahead of most gTLDs that will be tied up in the ICANN approval process. .CO.COM is planning to have a Sunrise Period for Trademark holders in late February followed by a Landrush Period shortly thereafter.

If you haven’t heard of .CO.COM yet you definitely know the people behind it. As I’ve said many times before it takes a great team to build a great company and .CO.COM has some of the best, most experienced people in our industry behind it. It all started with Paul Goldstone, the owner of one of the top 2L .COM’s on the planet, .CO.COM. Paul had a vision to really do something meaningful with this domain and he decided to go beyond selling it, and instead choose to open it up as a new TLD for anyone to register.

As many of you know Ken Hansen left his long-time post at Neustar to take the CEO position at CO.COM and none other than Gregg McNair (GGG to most of you) came on as Chairman. To be perfectly honest it all reminds me of when Miami Heat assembled their “Dream Team” and now the final pice has been put into place with this newly forged CentralNic partnership.

“The co.com team includes an impressive line-up of domain industry experts. Any registry service provider would be excited to support this new domain extension, and we at CentralNic are delighted to have been awarded this contract.” (Ben Crawford, CEO CentralNic)

As I said above and in the title of this post, .CO.COM is going to beat most new gTLDs to the starting line with a Landrush that is on track to open in Q4 of this year. Given CentralNic’s massive distribution network we’re only a few months away from seeing .CO.COM available at registrars around the world.

I am incredibly excited for Paul, Ken and Gregg as they move forward. As usual I’ll be watching and keeping all of you in the loop!

Morgan

Co-Founder at Fashion Metric
Morgan Linton was born in Berkeley, California but spent nine years traveling the world as an early employee for digital music startup Sonos. In 2007 Morgan founded Linton Investments, a domain name and branding company that has helped some of the most recognized startups in the world acquire their top choice domain name. In 2012 Morgan left his full-time job to co-found Fashion Metric, a startup building technologies that make it easy for online shoppers to buy clothes that fit and arming retailers with more data than ever before.

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{ 3 comments… add one }

  • Kd January 10, 2014, 9:42 am

    This is not confusing.

    Domain.co
    Domain.co.com
    Domain.com

    Next up…

    Domain.com.co
    Domain.com.com
    Domain.co.co
    Domain.com.co.com

  • Robin January 10, 2014, 10:08 am

    I’ve always likened people to water. We like to take the path of least resistance. If a business can make something easier to do, they have a huge chance at being successful. I have a difficult time to see how an extension that is more complicated can achieve any margin of success. But what do I know.

  • Kassey January 10, 2014, 7:10 pm

    I see the best opportunity is in selling to .co.ccTLD registrants. Say if I’m running a business on Oranges.co.nz, when I want to expand beyond NZ, Oranges.co.com is a good option as Oranges.com will not be available anyway.

    However, there’s a trend for countries to shorten their URL by removing the .co component. For example, UK and NZ are moving toward that. So, in the long term, I’m not sure if selling .co.com, apart from the great confusion created, will be sustainable.

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