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Etsy Acquires Mixel.cc

Today popular online craft site Etsy announced that it would be acquiring Mixel.cc and its four-person team in what is rumored to be a high-priced deal. You probably haven’t heard of Mixel.cc but it is one of the many photo apps that has been popular for the iPhone. While built on Mixel.cc the company goes by Mixel and makes it easy to create photo collages directly from your phone.

mixel_cc

 

It looks like the purpose of this acquisition was all about the team as all four will be coming over to Etsy and help them with their mobile future. Smart move on Etsy’s part as four talented people that are comfortable working together and have a proven track-record is a major win for a growing company. It’s also interesting to see a company build a brand from start-to-finish on a .CC domain. While they may have lost some traffic to the .COM it is very clear when you visit Mixel.com that this is not the company you are looking for. Also, as a mobile app developer Mixel’s focus is traffic from the app store.

Don’t get me wrong, I think you win big when you build a brand on a one-word .COM, but it’s always cool to see people like Mixel make a nice exit on a hand-registered .CC! Congratulations to Mixel and team and huge congrats to Etsy on a team that will definitely lead to even more innovation!

Morgan

Co-Founder at Fashion Metric
Morgan Linton was born in Berkeley, California but spent nine years traveling the world as an early employee for digital music startup Sonos. In 2007 Morgan founded Linton Investments, a domain name and branding company that has helped some of the most recognized startups in the world acquire their top choice domain name. In 2012 Morgan left his full-time job to co-found Fashion Metric, a next-generation platform aimed at changing the way guys shop for clothes online.

{ 7 comments… add one }

  • Chris January 22, 2013, 4:21 pm

    any word of the acquisition price?

  • Morgan January 22, 2013, 5:56 pm

    @Chris – they are keeping it private for now but if it becomes public I’ll definitely post an update!

  • Bruce Diller January 22, 2013, 6:49 pm

    There are two seperate issues here:
    - team of four
    - app & domain name

    As you said they are acquiring the team.
    Not owing the .com for an app is VERY foolish. I know because I own a .com domain name and the app developer made me an offer (stupid liw) and then he tried to intimisate me by saying ‘I would NEVER see that offer again for the domain’. (he was a putz)

    The best part is I have made better profit selling a product unrelated to his app from type ins looking for his app.

    VERY very very foolish not to own the dot com

    The esty deal sounds more like M&A the parts (the team) are worth more than the whole………..
    Keep these good stories flowing

  • Morgan January 22, 2013, 7:52 pm

    Thanks for sharing @Bruce!

  • Chris January 22, 2013, 9:51 pm

    With mobile apps I don’t think it’s as big of an issue launching a site on a ccTLD. The reason being…in all honesty, when searching for a mobile app, I don’t know that I’ve ever actually searched out the company’s website…99% of the time that I hear about an app I’ll go to the app store and do a search and rely on the info/screenshots I find there.

    That’s not to say that a web app/service with an accompanying mobile app (Evernote, for example) shouldn’t own the .com…but when it’s strictly mobile I don’t see a cause for concern. Just my opinion of course.

  • Chris January 22, 2013, 10:06 pm

    btw Morgan, while I’m thinking about it (off topic). Check out Treehouse (teamtreehouse.com). You might want to add it to your recommended “ways to learn to code” list. I’m using it to learn RoR and it’s probably the most effective series I’ve used so far. It’s a paid service but they offer incredibly detailed (albeit a bit cheesy at times) videos for each section of learning. If you want to check it out in depth you can Google ‘free month treehouse’ and I think you can find a free trial…or if you’re interested email me and I’ll track down the link I used.

  • Morgan January 22, 2013, 10:51 pm

    Very cool – thanks for sharing @Chris, definitely going to check it out!

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