This week Silicon Beachfest has been rocking the LA startup scene and yesterday featured a fashion track with some pretty awesome fashion panels. On one of the panels was someone from an awesome men’s grooming startup called Dollar Shave Club who have a pretty interesting story. For under $5,000 they produced an awesome video explaining what they do, it went viral and has now hit over 12 million views. In fact, when it first launched they signed-up over 12,000 subscribers.
The video is absolutely hilarious and a great example of how powerful video can be as a marketing tool. Ready to laugh? Enjoy.
If you want to learn more about how Dollar Shave Club got started you should definitely read this article from the New York Times. Now the company has just released a brand new product, and while it may sound like I’m joking when I say this…I’m not. They have expanded from razors to butt wipes, yes, butt wipes. It seems that men have a need for these and they have identified the market, created another hilarious video, and are making it happen. You can watch their latest video, Let’s Talk About #2 on You Tube.