Fashion Friday: Marketing Genius. Have You Seen Dollar Shave Club’s Viral Video?

This week Silicon Beachfest has been rocking the LA startup scene and yesterday featured a fashion track with some pretty awesome fashion panels. On one of the panels was someone from an awesome men’s grooming startup called Dollar Shave Club who have a pretty interesting story. For under $5,000 they produced an awesome video explaining what they do, it went viral and has now hit over 12 million views. In fact, when it first launched they signed-up over 12,000 subscribers.

The video is absolutely hilarious and a great example of how powerful video can be as a marketing tool. Ready to laugh? Enjoy.


If you want to learn more about how Dollar Shave Club got started you should definitely read this article from the New York Times. Now the company has just released a brand new product, and while it may sound like I’m joking when I say this…I’m not. They have expanded from razors to butt wipes, yes, butt wipes. It seems that men have a need for these and they have identified the market, created another hilarious video, and are making it happen. You can watch their latest video, Let’s Talk About #2 on You Tube.

Morgan

Co-Founder at Fashion Metric
Morgan Linton was born in Berkeley, California but spent nine years traveling the world as an early employee for digital music startup Sonos. In 2007 Morgan founded Linton Investments, a domain name and branding company that has helped some of the most recognized startups in the world acquire their top choice domain name. In 2012 Morgan left his full-time job to co-found Fashion Metric, a startup building technologies that make it easy for online shoppers to buy clothes that fit and arming retailers with more data than ever before.

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{ 3 comments… add one }

  • joe June 21, 2013, 9:52 am

    You see the video, it’s very interesting this commercial to sell anything to another believing his word, you can see my comment in the same my name is joebluesgrass.
    The style of the exprisión that giving is interesting, maybe even laugh is that in a few minutes will make a impact marketing can sell anything more clever.
    Have a very good weekend

  • HowieCrosby June 21, 2013, 10:35 am

    Hilarious video.

  • Alan Dodd June 22, 2013, 1:34 am

    Fantastic, and I’m strongly tempted to order some – razors that is!

    It’s interesting though after the previous chat about Instagram, being sold for a huge sum with little current revenue. And I guess also Tumblr.

    Then there are startups like this, which is more down to sales and cash!

    This got me thinking about the way some people give out about the prices being paid for Tumblr and Instagram.

    They say “oh it’s no profit, how could you!”

    But – there is a massive gamble by the buters on future profits. Both those companies have massive userbases and are part of the venacular.

    They are gambles that could go massively right. Look at google and youtube.

    My point is that the bottom line ultimately will count and these could go massively right.

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