From a $560 purchase on Go Daddy to a $3,500 sale on NameJet in less than three months

ROI

It’s always interesting to see domain names move from one marketplace to another at a huge ROI, and even more interesting when it happens in a matter of months. This is exactly what happened with 000100.com which sold for $560 on Go Daddy on January 25th and then less than three months later sold on NameJet for $3,500 (source – NameBio Blog).

Just to be clear, I didn’t make this sale or have anything to do with it, I just read about it on NameBio’s blog and am writing about it now. For those keeping score that’s a 525% ROI in less than three months. Of course if this was repeatable every time then we’d all own an island or two and take private jets everywhere we go.

While things like this do happen in the domain name world, finding a way to do this repeatedly is incredibly hard. It’s seeing things like this that cause people to get inspired to become domain investors, but I think too often we only focus on the big wins like this that really represent a small percent of the actual transactions that take place. Take SustainableBusinesses.com which was purchased for $3,288 back in 2013 on Afternic and sold for $260 this week on Go Daddy – ouch.

So here’s the question. What can we learn from sales like 000100.com? Is this a complete outlier, a one-off that we shouldn’t read into, or is there something we can glean from this to produce similar results. As always, I’d love to hear from you – comment and let your voice be heard!

{ 3 comments… add one }

  • Brand April 15, 2017, 7:50 pm

    Things do happen like this, i was talking to a guy at the gas station that was buying Lottery Scratchers and i asked him if he has any luck on those.
    He said he had bought a Scratcher for $5 and won a few thousand and on others had won 50 to a few hundred dollars.
    So yes it happens in domains as well but with a 6N.com like that, i see it just the same as a Scratcher..

    Reply
  • Frank Meester April 16, 2017, 1:02 am

    I owned a domain $15 hand reg to a $3500 sale in 2 months ….b2internet.com some 10 years ago

    Reply
  • Eric Lyon April 16, 2017, 12:18 pm

    When someone lists a domain like that for sale without promotion or a direct end-user contact campaign, the results are definitely up in the air and very random. However, I think the more accurate assessments would be evaluating sales that did have some form of promotion/presentation targeted at the right end-users to bid/buy on their listing.

    Reply

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