Google’s Next Panda Update Is Here


While many people used to think of a “Panda” as a friendly, slow-moving bear that enjoys bamboo, it has been given a whole new meaning in the search world. Google’s Panda update has had a major impact on search results and it isn’t a one time event since Panda updates continue to roll out, with the latest iteration going live today.

According to

Google has confirmed a Panda update is rolling out and this specific update is “more finely targeted.” (source)

For those who missed the memo, Google recently announced that new Panda updates would be coming every month so this shouldn’t come as a huge surprise, but as usual, search results will change. This update apparently has signals used to soften the algorithm a bit so I wouldn’t expect any dramatic results but it never hurts to see how your site was impacted.

I used to check my rankings daily in Google Webmaster Tools but found that any major ranking changes can be seen almost immediately in your traffic numbers. If you’re not getting less visitors, there’s a good chance you didn’t get impacted. There will be another update next month and I’ll do my best to keep you in the know, but for now, don’t panic, it’s unlikely this “fine tuning” will help or hurt you.

Photo Credit: Chi King via Compfight cc


Morgan Linton was born in Berkeley, California but spent nine years traveling the world as an early employee for digital music startup Sonos. In 2007 Morgan founded Linton Investments, a domain name and branding company that has helped some of the most recognized startups in the world acquire their top choice domain name. In 2012 Morgan left his full-time job to co-found Fashion Metric, a startup building technologies that make it easy for online shoppers to buy clothes that fit and arming retailers with more data than ever before.

{ 2 comments… add one }

  • July 18, 2013, 11:04 am

    It’s a good thing that Google is pressing ahead with these tricks. In my opinion, there will be 3 phases to the internet:

    1. Internet before Google
    2. Internet with Google lead
    3. Post Google-lead internet.

    The sooner we get to phase 3, the better.

  • Supriya Infotech July 19, 2013, 3:29 am

    This means that Google’s panda update will come monthly. This has the good news for quality webmaster.


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