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How Can We Make A Difference With Our Domains?

Domain names are more than just digital addresses, to many people they are brands or at least the beginning of a brand. While we could debate the importance of .COM until we are blue in the face the fact of the matter is that people are doing amazing things on all kinds of domain names. Like many of you, the events in Boston on Monday have deeply saddened me in a number of ways. It has been painful to watch the news and hear about parents losing an eight year-old child waiting for his Dad at the finish line. In a world that seems to have modernized and made so much progress it is so disappointing to see terrible things like this happen. Events like these make me sad, make me angry, and at the same time show me how much good is in so many people as the stories keep coming in about the incredible people who came together to help just moments after this terrible event took place.

It also made me think about what I was doing to make a difference in the world and how we can all make a bigger impact. So a couple ideas have been floating around in my head and I thought I would share them with all of you to get feedback and see which one(s) might make sense. Right now, as many of you know, my days (and nights) are spent on Fashion Metric but I do want to do something every day, even if it’s just 15 minutes a day, to help the world. If I can do this through my blog, through my domains, and through our community, maybe we can all make the world a better place. Here are some of my ideas and as always I’d love your feedback or your own ideas as well:

  • Domains for Charity – monthly charity domain auction
  • Charity Parking Platform – a parking platform that gives some or all of its proceeds to charity
  • Charity Landers – landing pages that can still promote buyers putting in an offer, but can feature a background/images and information about a charity
  • Charity Domain Conference – an event where the sponsors cover the cost of the venue, food, etc. and all fees charged to attendees goes to charity
  • Charity Domain Sales – a sales platform where the bidders are charities and the sellers get a tax credit rather than a cash payment

I feel incredibly fortunate to have had the success I have had in this industry and after giving to incredible charities like The Water School I want to do more, and I want to inspire more Domain Investors to do more. Please let me know if any of the ideas above sound like something you would support or feel free to share your own ideas. I am only one person but together we can all make an incredible difference!

Morgan

Co-Founder at Fashion Metric
Morgan Linton was born in Berkeley, California but spent nine years traveling the world as an early employee for digital music startup Sonos. In 2007 Morgan founded Linton Investments, a domain name and branding company that has helped some of the most recognized startups in the world acquire their top choice domain name. In 2012 Morgan left his full-time job to co-found Fashion Metric, a next-generation platform aimed at changing the way guys shop for clothes online.

{ 13 comments… add one }

  • Jean April 17, 2013, 9:17 am

    Each idea seems great to me. (my mentor says that I have good instincts)
    I am senior and a new domain investor. So, I have not made my first million and may not live long enough to achieve it in this venture. It is always a wonderful feeling to help others in need. My feelings are you can’t give more than is given to you. We can’t take it with us when our time is done on this earth.
    Now all ,who can join with you, should do so.

  • yesonline April 17, 2013, 10:28 am

    Very inspired ideas, it makes me to reconsider how to use my domain names to be more helpful to the world. Charity parking service is a good way to do.

  • Richard Saperstein April 17, 2013, 10:38 am

    Well in the parking aspect; begin to build a portfolio of domains and take the revenue after expenses and donate it to a charity every month. Over time it will build to a nice monthly sum.

  • Richard Saperstein April 17, 2013, 10:40 am

    Id be willing to have DomainSponsor and Voodoo set up an account that we can access and park the charity domains there. I would also contribute to purchasing them as well.

  • Morgan April 17, 2013, 11:23 am

    Thanks @Richard, that is very kind of you and a great idea!

  • Marcel @mundbotschafter April 17, 2013, 2:01 pm

    Charity Landers…Great idea. I’ll start with programming times. (Charity Landers dot com)

  • Morgan April 17, 2013, 6:15 pm

    Thanks @yesonline, I really appreciate your feedback!

    @Marcel – glad you like this idea, definitely an easy one to get off the ground and could make a big difference when used on a high traffic domain.

  • Gaurav April 18, 2013, 3:48 am

    Nice of you to bring this up Morgan…reinstates that everybody matters regardless of what you do.

    My favourite are the Charity Landers & Charity Parking Platform. The rest have logisitcal, geographical & policy challenges that may take the focus off the goal (IMHO)

    Something as simple as offering free renewal in exchange for ‘charity’ parking of your domains for a year wouldn’t be too bad. I would take charity parking for some of the domains in my portfolio for sure if renewal’s covered. Even in existing parking platforms, wouldn’t it be great to have an option to permanently or temporarily display banners of charity organisations. I know that one ‘father of all registrars’ has a provision where rounding amounts in your invoice are channeled to a set of charities/causes.

    Cheers & keep up the great work Morgan,
    Gaurav

  • Homero A Gonzalez April 18, 2013, 6:10 am

    Morgan: How about a Charity Directory in your Blog? Three names come to mind;

    1) The Water School, 2) Mike Mann’s Grassroots.org (A charity that helps charities)
    3) Modestneeds.org If you don’t know this charity, check it out!

    Cheers!

  • Richard Saperstein April 18, 2013, 7:45 am

    Charity landers is a really cool idea as well! In fact you could create a huge NON PROFIT around that type of idea.

  • Morgan April 18, 2013, 7:47 am

    @Homero – that is a great idea! Also an easy one to get started so something that I could do right-away, much appreciated!

  • Morgan April 18, 2013, 7:48 am

    Thanks @Gaurav, appreciated your feedback and the kind words!

  • Joe April 18, 2013, 4:56 pm

    Fantastic idea to a good charity for us all is interesting, now see that all have our human part.

    I make each month my charity I sponsor children without parents, socially excluded, street children, war, among others in Spain this organization have many branches in many countries since U.S. http://www.aldeasinfantiles.org http://www . sos-usa.org.

    I also help with donations to Doctors Without Borders, Greenpeace, Amnesty International, why not make out the name of Domainer Without Borders, or Domaining Without Borders is a role model around the world there are many other countries borders domainer or domaining to which help the needy excluded from society, medicine, food, education, health among other basic things to live without hardship.
    Best
    Joe

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