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How To Find Great Content Writers

One of the top questions I get from developers is, “How do I find great content writers for my site?” My first answer is, don’t look for a content writer, look for a writer, and yes there is a big difference. I learned this lesson the hard way burning through thousands of dollars paying “content writers” to post articles across a number of different sites.

Here’s the problem, a content writer tends to be someone with little interest or passion for the topic they are talking about. Instead they are just looking to hit the word count quota so they can move-onto the next article. As with most things in life, the quality goes down the less money you pay so if you think you’re going to get great articles for $5/each, think again.

While you can increase your budget at get decent articles for $10-$15/each these will still read like an encyclopedia entry. If your goal is just to throw as much content up as you can this might fit the bill, but if you want to build an engaging site that keeps people coming back, then you need to hire real writers, not content writers.

Finding a good writer is actually a lot easier than you think, and you don’t need to use a service like oDesk or eLance to do it. In fact, I’d recommend not looking on sites like this because you’ll find lots of content writers but few passionate writers that care about your niche.

Instead, head over to Google and do a search for bloggers in your niche. Let’s suppose you are developing a site about magic tricks,  do a Google search for something like “magic trick blogs” and take a look. Spend a few minutes going through three to five sites and you should be able to find one or two writers that love magic and already have an audience that they’ve built up over time.

Send them an email and see if you can hop on a call with them or a Skype chat at the very least. Tell them about your site and your vision and make sure they are just as passionate about the topic as you are. You can then setup a regular writing schedule and in many cases also get them to share the posts they write on your site with their fans on Twitter and Facebook.

In the end, not only will you get great content written by someone who loves the topic they are writing about, but you also have a great way to expand your audience. At the end of the day you want to build a site that you yourself would visit and find interesting because if you don’t, neither will your visitor.

Morgan

Co-Founder at Fashion Metric
Morgan Linton was born in Berkeley, California but spent nine years traveling the world as an early employee for digital music startup Sonos. In 2007 Morgan founded Linton Investments, a domain name and branding company that has helped some of the most recognized startups in the world acquire their top choice domain name. In 2012 Morgan left his full-time job to co-found Fashion Metric, a next-generation platform aimed at changing the way guys shop for clothes online.

{ 11 comments… add one }

  • Aaron March 5, 2013, 9:17 am

    Awesome information….Thanks again Morgan.

  • Mark March 5, 2013, 9:30 am

    Hi Morgan:

    So true. There is a HUGE difference between bland words and genuine authentic copy.

  • Scott Bender March 5, 2013, 10:46 am

    Hey Morgan:

    Several of us were looking for content writers on some new sites and this is GREAT information. Thanks for sharing.

    Scott Bender Orlando Florida

  • Morgan March 5, 2013, 12:41 pm

    @Aaron – absolutely, really glad you enjoyed the article!

    Thanks @Mark!

    @Scott – glad you liked it!

  • Leonard Britt March 5, 2013, 7:13 pm

    Yes, I recall once contracting out an article for a fitness site. When I got the article back it was obvious (to me) the writer had probably never stepped foot in a gymn. I complained and they rewrote the article but I still didn’t use it. It lacked passion which is what will capture readers’ attention.

  • Raymond Hackney March 6, 2013, 1:26 am

    The flip side to this story is that passion costs more than $5,$10 or $15. So maybe when all those domainers are looking for passion they will actually pay a rate that is worth the passion.

    This is the whole reason why writers hate Demand Studios. You get what you pay for in anything and that includes the Internet.

  • abe March 6, 2013, 6:54 am

    great idea. still at $10 to $15 a piece, I rather take a shot at fiverr.

  • Morgan March 6, 2013, 9:17 am

    @abe – good luck, I know countless people that have spent hundreds of dollars buying $5 articles on Fiverr only to find-out that the content quality is so low that users don’t come back and Google puts them on page two or three.

    Just think about it for yourself, when was the last time you read a $5 article and felt like you really got a lot of value out of it?

  • Raymond Hackney March 6, 2013, 11:37 am

    Morgan you are 100 % spot on, the articles are spun articles, a content writer goes out of their way to make sure its clean for copyscape, but through spinning and other methods.

    When someone says they will take a fiverr article, what kind of website is it ? If someone just wants a few articles because they are doing a mini site, I can understand not wanting to pay $20 an article, but as you have pointed out Morgan, in bulk, mini sites are a waste of time, You can make one or two work for you, I have seen that.

    If you are running a blog or ecommerce site and want $5 articles, well that site is going to be unsuccessful, you can kid yourself but everyone starts out thinking their site will be great. Then no updates for months, its why we have 100 million .com domains and at a minimum 40 million are terrible domains. Verisign and Go Daddy thank those people as they are the liquidity players in bad domains.

  • Content Writing March 7, 2013, 3:56 am

    How to get the experience and fresher content writer for the IT companies my advice according to the article is look for good writer whose skill are good.
    Content Writing

  • John Kohli June 18, 2013, 4:41 am

    Quality should never be compromised on. Content writers need to be passionate about what they write. i completely agree with those who think that writing should be from the heart and not from the head.

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