Listing Your Domains For Sale? Here’s Three Things You Might Be Doing Wrong

I’ve had a few emails lately from people who have told me they are doing everything to sell their domains but they aren’t getting any interest. If you’re going to say everything, you better be doing everything, and most of the time you’re not, in fact you’re barley doing anything.

There are many different ways to sell domains and I think every single person should have their names listed for sale on marketplaces like Afternic which has been my personal favorite for years. Once all your names are listed for sale on a platform you can then use a parking service like TrafficZ or Domain Name Sales to quickly add a “For Sale” banner and manage inbound leads.

afternic_domain_marketplace

Once all of this is going, then you can get to the business of actively selling your domains which means sending emails, picking up the phone, and sometimes attending conferences or events to get in front of potential buyers. Sounds like a lot of work? It is, but that’s sales.

The problem is, many people do Step 1 wrong. They list their names for sale on a marketplace but don’t take the time to set things up properly. This means that potential sales are being missed. So if you think you’re doing everything, you probably aren’t, and when it comes to sales getting your names, getting up and running properly on a platform like Afternic that gets your names in front of millions of buyers, getting it right is crucial.

Here are three things you might be doing wrong when listing your names for sale on a domain marketplace:

  1. Listing Domains In The Wrong Category – if you own a domain name that is related to the automotive industry but have it categorized as a Travel domain, potential buyers may never see your name. Yes, it may take a few hours but it’s worth it for you to go through all of the names you have listed for sale and make sure they are in the right category. Don’t want to do it yourself? Neither do I. You can always hire someone to do this for you, it just takes teaching them how it works once.
  2. Not Taking Advantage Of Premium Promotion – most marketplaces have a premium promotion level that gets your names in front of a larger group of buyers. In the case of Afternic they find 33% higher sale prices and a reach of over 75 million buyers a month for premium promotion names. Anything that gets your names in front of more buyers and sells them at higher prices is a good thing.
  3. Not Selling At Fixed Prices – while you don’t have to sell all of your names at fixed prices, I do recommend listing as many as you can at a fixed price in marketplaces. Domains with fixed prices sell at a significantly higher clip as buyers can easily be deterred by “Make Offer” pages. Like I said, you don’t have to sell all of your names at a fixed price, but if you want more liquidity, the more you list with reasonable fixed prices, the more you’ll sell.

As always feel free to share your own tips below or comment on any of mine!

 

{ 8 comments… add one }

  • Adi Weitzman March 14, 2013, 1:31 pm

    Morgan,

    Do you have a certain pricing strategy for fixed price domains you are selling?

  • Ray March 14, 2013, 1:45 pm

    Fixed pricing is the road to death…. I sold a 4Letter domain with crappy letters via direct sales lead. This company was listed on the NYSE. The domain ended in a Q, and if I listed it on a forum, it would have sold for less than $100. I saw who was asking about it, I quoted them $7500, they paid via bank wire thru escrow, no issues. This domain would be lucky to get $500 on a good day. Fixed pricing is only good for guys like Andrew Reyberry who automate their catches, and flips. You will get stuck with dead inventory, and low fixed price sales, and eventually fizzle out, you need to know your buyer, and why your domain is trending.

  • Logan Flatt March 14, 2013, 2:10 pm

    Morgan – using fixed prices appears to run counter to your advice elsewhere to not use a fixed price and get the prospect to name the first offer. Are you suggesting to use different selling strategies for different domains of different quality?

  • Scott Bender March 14, 2013, 3:20 pm

    Morgan:

    I’ve used SEDO.COM exclusively for the past five months and have sold names both as fixed priced and an with asking price with a “make offer”.

    Have you found any maximum price point where it makes sense to do “make offer” vs. fixed price?

    Thanks,

    Scott Bender Orlando Florida

  • Morgan March 14, 2013, 4:01 pm

    @Adi – great question! I have a good answer too but it’s a bit too detailed to put in a blog comment. A lot of how I look at domains and pricing is covered in the Domain Investing Handbook. Definitely a topic I love talking about. Feel free to shoot me an email and I’m happy to send over some bullet points.

    @Ray – fixed pricing can be great for some names, like I said, I don’t recommend putting fixed prices on every name in your portfolio.

    @Logan – any domains that you have the time, or resources to do outbound on I recommend not listing at a fixed price. Typically this is maybe 10% of your portfolio which means the other 90% are sitting around doing nothing. Unless you have a portfolio of all A-quality domains you’ll want to create consistent cashflow which means increasing liquidity. Fixing prices increases liquidity while sacrificing profits, that being said, selling for 3x rather than 6x but years earlier than you normally would is sometimes worth it.

    At the end of the day you have to look at your portfolio and decide which names you think will be the big money-makers and which you’d rather have money for right now.

    @Scott – good question, I think once you get above $15K or so fixed prices don’t make as much sense.

  • Rich March 14, 2013, 4:44 pm

    My comment pertains only to premium domain names or names that are receiving good traffic. My experiences is that by far and away Flippa.com gets you by far the most eyeballs and much better offers than any other auction site. The members there seem to be very actively seeking out good names and traffic. I believe that over time they have tightened up their buy/sell process though as always buyer/seller beware. It is certainly a site to check out.

  • Joe March 15, 2013, 10:54 am

    Morgan

    Learn from you and respond to comments to my post is very good.
    To sell domain names that have traffic on the guilt of not have written a single letter to believe that what was the right thing to be doing, then eventually see it otherwise.
    Which is better to sell make offer to you directly by email. If I do not put the price is better or not? , Afternic, or DomainNameSales.
    `What is best for me?
    Good weekend.

  • Adi Weitzman March 15, 2013, 9:40 pm

    Hi Logan,

    I thought that too! I’m not going to answer for Morgan but I think there are some names with limited potential and those names are the ones you want to put a fixed price on. Or at least that’s how I think. I mean if I can’t close a $200 deal, then there is no chance I am going to close a $20,000 one. Of course I’m curious to hear what anyone else has to say and I think this is a great discussion so just wanted to add my two cents.

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