Mike Mann rolls out new Landing Pages on DomainMarket…and they’re working

Mike Mann announced on Facebook today that he rolled out new landing pages on his DomainMarket.com platform and apparently they’re seeing some pretty solid results out of the gate. Here’s what the above-the-fold of the new pages look like…in this example it’s a pretty pricey name but a darn good one:

domain-market-landing-pages

Below the fold they cover two pretty critical bases, the first being the advantages of owning a premium domain name and the second being why DomainMarket is badass. Here’s what you see once you scroll down:

domain-market-landing-pages2

I’ve seen a lot of landing pages over the years and I have to say that I can see why this would be performing well. A landing page like this gives the buyer trust in the marketplace and the Testimonials link is a great idea and something I can’t say I’ve seen before. Accepting Bitcoin is the icing on the cake which definitely makes it easier for international buyers or people who might be flush with Bitcoin so more willing to buy with them.

What do you think of the new DomainMarket.com landing pages? Comment and let your voice be heard!

{ 10 comments… add one }

  • Agenda Domains March 5, 2017, 9:59 pm

    The issue of “Trust” seems to be overestimated.
    If I’m in the market for a particular name, “trust” aspect will arise much later, and can be easily be reinforced by offering a reputable escrow.
    In the first (critical) stage, it all depends what the buyer wants, and at a latter stage, how much they’re prepared to pay.
    As for the extra info: SEO potential, traffic potential, etc. most of the end buyers (especially for the more expensive names) already know it.

    Concluding: If you have the name I, the buyer, want, and if we can agree on price, I’ll buy from you – even from a white page that carries only the domain name.

    Reply
    • Anunt March 6, 2017, 1:39 am

      Great reply…i agree 100% with “agenda domains”.

      Reply
    • Richard March 6, 2017, 4:08 am

      If you have the name I, the buyer, want, and if we can agree on price, I’ll buy from you – even from a white page that carries only the domain name.

      By that logic then all the testing done by ecommerce sites is wasted, especially if they are the sole source for their product? The way the brain works is fascinating, and what’s more fascinating is how behaviour can be channeled through certain stimuli. I’m going to hazard that most/many domain buyers do not understand the aftermarket at all, and removing friction, soothing nerves and allaying concerns when users land on your page can only help to progress the transaction.

      The good news is that most domainers don’t get this, as witnessed by the comments above. Before anyone comes back with the old “all domains are heterogeous” argument, in more cases than not buyers have multiple names on their list. If you have the only name they need then tally-ho! Otherwise you will be well invested by improving conversion on your landers as best you can. Just my $0.02.

      Reply
  • Michael Mann March 5, 2017, 10:22 pm

    Subtleties get people on the fence to convert, and others to pay more, sooner

    Reply
  • Frank Mueller March 6, 2017, 2:58 am

    if an end user needs a domain all he cares about is the price
    but here you may have a better chance of asking a lot more
    if your webpage looks like you not in need of money
    and you know what you are doing

    Reply
  • RaTHeaD March 6, 2017, 9:01 am

    sometimes i think i’m the only guy on the internet who is not completely insane.

    Reply
  • John March 6, 2017, 10:26 am

    GoDaddy and other registrars should have these available for people to choose from when one buys a domain. It’s good for the industry and their business.

    Reply
  • Howie March 6, 2017, 2:59 pm

    Hey Morgan, hope you’re well.

    I like Mikes lander, beats any generic lander from a marketplace, although Uniregistry are getting it right.

    I’ve built landers and keep revising them to hopefully make them better.

    (I recently updated some using a reference points from Mike’s)

    As Picasso once said “Good artists copy, great artists steal.”

    I would appreciate your eyes.

    VeggieCity.com is an example.

    Thanks,

    Howie.

    Reply
  • Igor Mironyuk March 6, 2017, 3:19 pm

    Below Obey.com lander is Product and Service Directory with the names obey of people. But why this there?

    Reply
  • Howie March 6, 2017, 3:31 pm

    It’s a shame that Stripe payments, the gateway that Mike users only accepts Bitcoin processing within the US. Hopefully Stripe will start broadening.

    Reply

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