I have received a lot of interest in how I approach end-users over the last year. If you haven’t yet downloaded my domain sales letter you might want to grab it as it is an essential part of the process. Today I thought I would share with my readers the simple spreadsheet I use to track end-users and relevant information about my domains. Of course you’ll want to make changes to this spreadsheet to make it your own, but the general format makes it easy to stay organized when you are contacting end-users.
Generally I like to have quick access to information like Google exact match searches, Valuate.com appraisal, and CPC for the keyword phrase. It is also essential to keep track of each person you contact, when you contacted them, and if you’ve heard back. I’ve found that many Domainers will send-out emails to hundreds of end-users only to not have a record of who they contacted and when they reached-out.
Typically if I don’t hear back within a few days I’ll send a follow-up email. In many cases I will contact these companies or individuals by phone as well and if you’d like to do the same just add a “Phone Number” column to the list. The idea is that by keeping a record of your end-user contacts you can stay on top of which leads you’ve heard back from and which you need to work harder to get in contact with.
It’s always important to remember that selling a domain is just that – sales! To be a good salesperson you need to be persistent, honest, and knowledgeable. If you can prove to your customer why they need a domain, and they have the budget to buy it…why wouldn’t they?
Okay – so are you ready to start contacting end-users about your domains? Use my spreadsheet below and feel free to make any changes to it you’d like to suit your purposes. This is a very basic spreadsheet but it’s amazing how many people don’t keep a simple record of who they’ve contacted about their domains!
Download End-User Sales Tracking Spreadsheet
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{ 16 comments… read them below or add one }
That’s great Morgan. Thank you for sharing!
I appreciate you sharing both the letters and spreadsheet.
Just curious how you ensure you stay within the confines of the Can Spam Act.
Thanks @Tatjana!
Thanks @Mojitos – always happy to share!
@Leonard – great question! It’s all about sending emails only to targeted people rather than spamming hundreds of accounts. I really try to focus on the top 10-15 companies in the niche and send emails only to addresses published on their site.
Thanks for sharing your ways of selling domains!
Which software will open this type of file ?
My wife and I were just talking about this very subject last night!!!! Thank you for the timely article.
I have not been doing this long. But i noticed that the general attitude of most domainers is to be secretive and very vague in describing strategies they employ. The only thing they give details about are their visits to”domainer conventions” and their impressions of “good domains”. These people do not seem to realize that they can offer useful info and grow the industry without hurting their own profits. Frankly i sense a kind of elitism on their part. They are “domain elitists” who seem to think that if you dont have “killer names” and hob nob at conventions with other “killer name” owners then you are not a domainer. The whole thing is ridiculous. Domainers meeting with domainers to talk about and sell domains to other domainers. I would think the real value would be discussing how to get more end users into these conventions. But I digress. I really wanted to thank you, Linton, for your consistent efforts to help the industry by offering info, best practices and strategies. It is much appreciated. Keep up the good work and all the best for 2010.
Hi – sorry you are having trouble. This will open in the latest version of Microsoft Excel.
Thanks @Greg – glad you like it!!
Thanks @AdInfinite – I agree and appreciate your positive feedback!
Morgan,
Thanks for the spreadsheet, my administrative assistant uses it now, we are starting to target end users now, gotta sell those domains…
Steve
Great to hear! Thanks for the comment @Steve!
Morgan,
Thanks for sharing! As someone who’s just getting started on the sales side of the domain game (so far have just been a developer), this will really help me get off to a great start.
All the best,
Ian