The End Of An Era – Mobile Traffic To Grow 300% By 2017

Remember personal computers? Sure you do, they’re still around, but only for now. In case you missed the memo Smartphones and Tablets are actually replacing regular computers (source GIGAOM). Yes I still use a personal computer (laptop) but could see a more beefed-up tablet with a keyboard eventually replacing this big metal lug that I take with me around the world.

Now new data shows that mobile traffic will grow by a whopping 300% (source TechCrunch) by 2017 which means if you’re not thinking about mobile, you’re not thinking about customers because this is where you’ll find them.

So what’s driving this massive growth? Video.

Online Video

That’s right, people are watching more video than they ever have online and it’s only accelerating in pace. It used to take a big honking camera like the one shown above to record video, now the phone in your pocket can do it, and in HD.

While Google is the #1 search engine in the world, You Tube (also owned by Google) is #2. Vine showed the world that even short videos are addicting and it has become one of the fastest growing networks ever (read more about Vine). Now Instagram has joined the short video bonanza and yes, we’re just getting started, these are still the early days.

How does this impact all of us? In a lot of different ways. Whether you are a startup founder, website developer, SEO guru, or Domainer a 300% growth in mobile traffic will change our world in many different ways. Some companies will embrace this and reap the rewards, others will keep doing what they’ve been doing for years and get clobbered.

In business there is no stagnation, especially in the Internet business where things change on a monthly basis. Staying relevant is critical and understanding how mobile will impact your business isn’t a long-term thing, it’s a now thing.

Photo Credit: kino-eye via Compfight cc

Morgan

Co-Founder at Fashion Metric
Morgan Linton was born in Berkeley, California but spent nine years traveling the world as an early employee for digital music startup Sonos. In 2007 Morgan founded Linton Investments, a domain name and branding company that has helped some of the most recognized startups in the world acquire their top choice domain name. In 2012 Morgan left his full-time job to co-found Fashion Metric, a startup building technologies that make it easy for online shoppers to buy clothes that fit and arming retailers with more data than ever before.

{ 7 comments… add one }

  • John July 3, 2013, 7:04 am

    This is one of the most overplayed stories by the media day in day out. DeskTops aren’t going anywhere. No way someone using a mobile device gets more done vs someone using a desktop. Icahn has it right wanting to by Dell.

  • Ms Domainer July 3, 2013, 9:01 am

    *

    Just wait until you young hot shots grow “old” eyes that will need a bigger screen and fat fingers that will yearn for a full keyboard.

    I agree. Desktops and laptops may temporarily disappear, but will eventually make a roaring comeback.

    What’s old will again become new.

    :)

    *

  • shuwix July 3, 2013, 12:07 pm

    Tablets are most useless devices, total junk. But that’s the trend and group of people that spends most time online, are open to e-commerce and are fast learners in new ways of spending money online ARE TEENAGERS. If something is trend for them, you just can’t ignore it. Success in any business is always made by seeing your business, product … from customers perspective.

    But desktop will always be here, most performance without overheating and most important – fullsize peripherals for best ergonomy.

  • shuwix July 3, 2013, 12:12 pm

    forgot to add: if you sell yachts, you might ignore web design suitable for tablets or cell phones. But if you’re selling platformwide software, or music, clothes, voip sh!t, entertainment electronics, common good through e-shop, you just can’t ignore this teenage cashcow.

  • Tristan July 3, 2013, 12:14 pm

    I do agree that its going to be hard for manufacturers to sell laptops in the future. But, that said, desktops aren’t going anywhere… Just think about graphic designers, producers, architects, etc.

    This reminds me of when everyone was scared domains would no longer be needed in the future due to the exponential growth of iPhone (smartphone) apps being developed and used.

    But this obviously didn’t affect the domaining world as all major companies and many smartphone developers use a app framework called Phone Gap (http://phonegap.com/), which allows the developers to create apps with HTML, jQuery & CSS. Basically the apps are just mobile sites. For example, the CVS iPhone app is just a stylized version of their mobile site http://m.cvs.com/.

  • Christian July 4, 2013, 9:26 am

    I love the article. I have a web business that make mobile friendly websites. Its FriendlyMobile.com. I read where mobile search will overtake desktop search by the end of the year 2013 and laptop search by 2014. I am not sure if that is accurate or not but if you want your site to be mobile friendly, let me know!

    Christian

  • Louise July 4, 2013, 6:04 pm

    That why I wrote the article, Welcome Mobile Users to Your Site. It seems short domains – whatever the extension, but dot com is king! – fast loading in a mobile browser, and responsive themes seem the way to go . . .

    @ Christian, your site is nifty! but what about redoing it for a responsive theme, like Disney, Microsoft, Warren Buffet, and many Fortune 500 companies’ sites?

    What happened to your responsive theme for MorganLinton.com, @ Morgan? Now, Domain King Ricksblog.com leads in having a responsive theme . . .

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