The New MorganLinton.com – Love It? Hate It? Let Me Know!

Hello and welcome to the brand new design for MorganLinton.com. This design change was prompted by feedback from users that the blog was getting hard to read and a bit too busy along with a number of other suggestions. For those who visited yesterday you saw things in the works as we hit a few compatibility issues with the latest version of Thesis, but now we are rocking.

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So I want to share the changes made based on user feedback, and open the feedback loop to include even more people. Here’s what was changed:

  • Moved from Standard Theme to Thesis 2.0 – while I liked my brief stint with Standard Theme I found it to be quite limited when it came to customization. Thesis 2.0 is just about the most customizable badass WordPress theme on the planet, albeit a bit crazy to learn how to use since it really is different from any other theme out there. Now that I’m using Thesis I can make any customization you can think of so whatever is suggested here can easily be added.
  • Solid White Middle Section – I had the most amount of feedback around the transparency between the content, ad, and header sections. People said this made reading the blog distracting. Priority #1 for me is and always will be readability. As you can now see, the whole middle is now white with no gaps to distract!
  • Font was a bit hard to read – a few people commented about wanting a serif-typeface which seems to be easier to read. While there is a lot of debate on whether serif really is easier to read I wanted to give it a shot and see what people think.
  • Focus of the blog clear for new visitors - I have a lot of new readers and while about 90% of my posts are about domain names, 10% are about other things like WordPress, SEO, and programming. The new logo now states “Blogging about domains since 2007″ to make this crystal clear. As many of you know I love startups and I do blog about startups on Startup Nook but I got clear feedback last year that my average reader really doesn’t want to hear about startups and venture capital, they want to hear about domains, and that’s why 90% of what you’ll find on my blog is domain-focused.
  • Wider column – last but not least people felt that the left-column could be a bit wider so they don’t have to jump down lines quite as often. I made this a bit wider but can still go more if people think this would be a greater improvement.
  • Animated ads – people aren’t a big fan of animated ads on my blog, I know this and will be working with advertisers to move to static ads however this transition has not taken place yet. I have a lot of amazing sponsors that make amazing products or services and keep renewing every year. As many of you know I regularly turn-down advertisers on my blog even when a spot opens up if I don’t think that they are a good fit for my readership.

One last note, there will be a new horizontal banner going at the top of my blog for NameFind, a service from Buy Domains. I have had a lot of positive feedback about this service and it has been the most-clicked banner on my blog for some time now. If you haven’t tried this service out make sure to check it out, very cool stuff!

Those are the changes made, plus one of the changes that is on the way. Now it’s your turn. Let me know what you love and hate about the blog, as Dr. Frasier Crane says, “I’m listening.”

Photo Credit: Kristina B via Compfight cc

Morgan

Co-Founder at Fashion Metric
Morgan Linton was born in Berkeley, California but spent nine years traveling the world as an early employee for digital music startup Sonos. In 2007 Morgan founded Linton Investments, a domain name and branding company that has helped some of the most recognized startups in the world acquire their top choice domain name. In 2012 Morgan left his full-time job to co-found Fashion Metric, a next-generation platform aimed at changing the way guys shop for clothes online.

{ 22 comments… add one }

  • john harrison March 26, 2013, 11:20 am

    Yes, Morgan! No doubt much cleaner, simpler and slick. I like the new logo the most of the ones that come up. Keep this one :)

  • AbdulBasit Makrani March 26, 2013, 11:57 am

    This theme is much better. Also the fonts are clear and easy to read. Overall, it’s more clean and user-friendly :)

  • Morgan March 26, 2013, 12:58 pm

    Thanks @John and @Abdul – glad you like the new design!

  • Igor Mironyuk March 26, 2013, 1:33 pm

    Yes. Very nice than ever. White as paper but what is at the down blog – blue line of previous template Freshdrop?

  • Ms Domainer March 26, 2013, 2:06 pm

    *

    Thanks for these great changes. I missed reading your blog, but I had to stay away because your old site kept crashing my computer.

    But this change is swift and really smooth.

    Best to you with your new site–I really like it!

    *

  • Bernard Hauser March 26, 2013, 2:35 pm

    Love the new theme. Very clean, extremely readable. Wish the links opened in a new window or tab though. Always hate to be taken away from such an excellent resource for valuable information. Keep up the great work.

  • Grant March 26, 2013, 5:14 pm

    I liked the Standard Theme better, but this one looks clean too.

  • Faz March 26, 2013, 5:16 pm

    Fresh new look much more easier to read and new logo is great too!

  • Morgan March 26, 2013, 5:31 pm

    @Igor – thanks for the feedback, are you asking about the FreshDrop background? This is one of my newest sponsors and the makers of an incredibly useful domain tool!

    @Bernard – wow, that means a lot! Going to add your requested feature to the next rev!

    @Faz – thanks, really glad you like the layout and new logo!

  • Adi Weitzman March 26, 2013, 6:37 pm

    Morgan,

    I like the new theme as well. I just switched mine over the the standard by 8 bit. I am a big fan of your other tagline: Adventures in Domain Name Investing but I think blogging about domains since 2007 is short and instantly explains what this blog is about so that is good too. I noticed you went through a few logos. Of the three I like this one the best. The blue and the white letters is a winning combo.

  • Morgan March 26, 2013, 7:18 pm

    @Ms Domainer – so glad to hear this doesn’t crash your browser, it looks like you were the only one that had this issue, I’m wondering what was causing it! Either way really glad to have you back!

    @Grant – let me know what elements you liked about Standard Theme and maybe I can incorporate some of them back in!

  • Morgan March 26, 2013, 7:34 pm

    Thanks @Adi – appreciate the feedback and glad you like the latest rev of the logo and tagline!

  • MohammedSameeruddin March 26, 2013, 8:44 pm

    This is good. It is more clear and also looking good

  • MohammedSameeruddin March 26, 2013, 8:45 pm

    This is good, more clear and easily readable.

  • Morgan March 26, 2013, 9:38 pm

    Thanks @Mohammed!

  • todd March 26, 2013, 9:49 pm

    Your knowledge is far deeper than 6 years of experience in domains. Get rid of the “blogging about domains since 2007″ it takes away from your credibility in my opinion. I like the new logo much better and the site is much more sleek but I think the old picture of yourself was much more professional.

  • Picas March 26, 2013, 10:12 pm

    funny the logo …it looks like ” Wine Merlot since 1900 …” Morgan Domaining since 2007 ..

  • Morgan March 26, 2013, 10:27 pm

    Thanks for the kind words @Todd and I’m glad you like the new design. I wanted to use this picture since now I spend a majority of my time running Fashion Metric. Never had any dreams of being a full time Domainer so even though this is my income source, my time and energy go into building a startup that we think is going to change the way people buy clothes online forever!

    @Picas – haha, since I do love wine this works for me! :)

  • joe March 27, 2013, 11:28 am

    Morgan!

    Yesterday to visit your blog and see different is cleaner as my taste, renew is essential to change the image.
    Read now start a start-up take on fashion online is very interesting, in 1996, I proposed making artificial intelligence, robotics for various products and services, especially for the main fashionable clothing and sports apparel, all ages, viable in business and technology worldwide.
    A Professor and Researcher Robotics UPC Mr. Amat (retired) in 1998 after reading the project baptized as the Jules Verne novel of the twentieth century.
    It remains to be too brutal to do for an economy like the Spanish or European of the current before and never had support from state agencies or companies here have no political godfathers or a son of Rich Dad getting nothing anything, it always be like like the 70 in Spain.

  • Tristan March 27, 2013, 1:08 pm

    Why Thesis?

    Should have gone with the Genesis Framework… best framework out there. Extremely well coded, SEO checked by people like Joost de Valk from yoast.com, and the developer doesn’t restrict you to only using the frameworks features (i.e. lets you disable SEO functions and use SEO plugins instead).

    Can read more about downfalls of Thesis here: http://seobullshit.com/diythemes-uses-bullshit-seo-to-sell-thesis/

  • Samit March 27, 2013, 3:19 pm

    Love the new logo, way better than the interim one you had in there.

    Like the structured feel of the design as well, grid layouts rock.

    You might want to add some color to the top menu though.

  • Morgan March 27, 2013, 4:21 pm

    Thanks for sharing @Tristan, I’ll definitely take a look at the article your recommended! This is the first time I’ve ever heard anything bad about Thesis as I know many people who swear by it.

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