Three Things That Can Ruin A Good Domain Name

We’ve all seen it many times before, and yes, we’ll see it again many times. What I’m talking about is domains that are almost awesome but there’s something that makes them, well, not as awesome. Still, many new investors buy domains that are oh so close to great domains but have one glaring quality that kills the value.

Below are three things that can ruin a good domain name and yes, no matter how close you are to a good domain name, one letter really can make a difference.

  1. An “S” in the wrong place – BuyInsurance.com is an awesome domain, BuysInsurance.com is a lot less awesome name. The same thing is true for BuyInsurance.com and BuyInsurances.com. Notice how one little “S” can make a world of difference? When you’re buying a domain, make sure the words that are plural make sense being plural.
  2. The dreaded double and triple-letter – Putting the same two letters together can sometimes make a domain confusing to type, spell, and remember. Put three together and you’re talking serious confusion. While FlossSolutions.com might sound like a great brand to you, the three s’s all together make it look like this when it’s all lower-case flosssolutions.com.
  3. A TLD nobody has ever heard of – so you went-out and got an amazing exact-match domain insurance.gen.in. Sure the keyword is the word “insurance” but finding someone that wants to build their brand on a gen.in or a .net.ag isn’t very easy.

Feel free to share some other things you’ve found can ruin a good domain name or comment on any of the qualities I’ve listed above. Oh and next time you’re buying a domain that you think is so close to a name that just sold for big bucks, take a long hard look and make sure it doesn’t have one of these glaring issues that could ruin a great domain.

{ 20 comments… add one }

  • Louise September 4, 2013, 12:59 pm

    Appreciate this discussion is pure domain name, instead of all the things which can ruin a domain’s reputation on development, including being banned on Google! That is a topic for a new post . . .

    Reply
  • Logan September 4, 2013, 1:36 pm

    Hmmm. Maybe this is why I’ve received no offers on or much traffic to insurance.so or debtconsolidation.so? You mean these two are not HUGE industries in Somalia?
    😉

    Reply
  • irfan September 4, 2013, 2:41 pm

    Good Post, I also noticed that some registrant/businesses use obscure numbers with a rich keyword to get a domain name, further some use excessive hyphens too.

    Reply
  • Joe September 4, 2013, 5:19 pm

    Well this post.
    I’m not going to hide as registration and payment of multiple domain names Tlds realize that three of them being poorly written and everything to go fast.
    Being unsaleable because they have no lyrics that made them great now pay again be solved lucky not own error if this is bad you have to be more attentive. .
    These experiences can not be willingly for that makes the injured being myself, at least I admit it.
    Morgan, until after 17:00 afternoon in Spain, I hope your phone call.

    Reply
  • Aali September 5, 2013, 8:49 am

    Hi All,
    I just received another scammer email and wanted to share it. Beware of this email, it has been sent out to many others however the link included changes! Here is the email:

    From: Mark Andrews

    Senior Web Application Developer
    Clickingz IT Research Lab,
    Clearwater FL. 33760, US.
    +1 727 474 1044

    Dear xxxxx,

    How are you? I am Mark Andrews, a web application developer from
    Clearwater, Florida. I’m writing to ask whether would you be interested in
    developing fasmd.com as a fully-featured website? I am asking because
    I see that you have just registered the domain and assume you might already
    have a fruitful concept to it. If you have any ideas, please let me know
    and I can help you with the design/development. Let me put your mind at
    ease – I almost always charge only when a project or phase is completed,
    and will also give you detailed status reports of what to expect when, and
    this way, you are not taking a risk and fully protected. Further, I
    specialize in budget development by reusing existing code, and I have
    explained it in detail in the bottom of this email.

    I have attached a select portfolio for your reference here; please have a
    look –

    http://clickingz.net/portfolio.htm

    The above portfolio page includes
    – Simple to feature rich designs that cover a wide range of development
    work
    – Comments are included with some designs to help you better understand the
    development solutions provided

    Please also notice that I already have a sizable collection of pre-written
    code that covers almost anything, such as small business sites, flash game
    sites, news sites, trade portal sites and more, and I can email you the
    relevant samples once you explain me the intended concept of the domain.
    Code reuse is one of my specializations, and 9 out of 10 times I can find
    at least some code that will not need to be entirely re-written. This
    strategy enables me to quote very attractive prices, in some cases,
    unbelievably low prices. For example, while a typical video site goes for
    around $1500, I can do the same for about $90. Have a look at the following
    video site as an example case study.

    WatchForexTrading.com

    It is just an example but is a powerful site and it runs handsfree, meaning
    no maintenance needed. It will auto add related content from YouTube every
    hour, and I developed it within a budget of just $90, and I could do it
    purely because of the code reuse strategies.

    Further, if you are just wondering what to do with the domain, I can give
    you some valuable input. There are many people who just own the domain and
    wish to make a small monthly income from it, but do not know how. We have a
    service specifically for that, in which we develop a full site in it with
    1st page ranking in Google, which will nearly guarantee a stable monthly
    income, which could be small, but note “stable”, and it will eventually
    addup.

    Please let me know your intentions, so we could carry this discussion
    forward. I am also happy to assist with any other concerns you might have
    in related fields such as ranking in Google, social media, mobile site
    marketing and such, since I specialize in many fields closely related to
    web design.

    I await your reply regarding your fasmd.com domain name. What are
    your plans for it? You can call me to discuss this further or just leave me
    your best time and number so that I can call you up for a discussion. Or,
    you can simply reply to this email since it would provide a much better
    interface to discuss web design, speaking from experience.

    Thank You and Regards,

    Mark Andrews
    Senior Web Application Developer

    Clickingz IT Research Lab
    Clickingz IT Solutions
    14350 60th St North
    Suite: 13389
    Clearwater FL. 33760

    +1 727 474 1044

    Reply
  • HowieCrosby September 5, 2013, 11:06 am

    Straying off the topic for a bit, I’ve had similar email as above.

    Now with the topic,

    I would say translation issues, such as neighbour & neighbor for example, the English and American or Australian variations are different. I believe this could have some hiccups in domain success.

    There seems to be a nice guy using such a variant on DomainSherpa, anyway, that’s my input, other than the other obvious, such as hyphens, albeit saying that, tell that to some possible customers of mine, that like the hyphen, as to them it splits the name and looks more aesthetic ˚¬{ (

    Reply
  • Joao September 5, 2013, 4:13 pm

    Ignorant question here: if i buy a car and a boat insurance, am i buying two “insurance” or two “insurances”?
    Tks

    Reply
  • Diana Goodwin September 6, 2013, 7:48 am

    First, in response to Joao:
    You are buying:
    car and boat insurance
    both car and boat insurance
    car and boat insurance policies
    car and boat policies

    Does that help?
    (I’m a speech and language pathologist in addition to a domainer!)

    Now, re: domain names. I agree that you have to watch out for those multiple letter clusters, I try to be mindful of how the domain will look in all lower case.
    So, is a hyphenated domain all that bad? I agree with HowieCrosby that a hyphen can sometimes make the domain more readable.

    Reply
  • HowieCrosby September 6, 2013, 8:19 am

    @Diana Hi there! actually, I steer well clear of hyphen domain names, it’s the occasional potential client that likes the hyphen due to it splitting their name up.

    I think if you have to use a hyphen then you are ruining the domain name and it does nothing to the aesthetics. IMO 🙂

    Reply
  • HowieCrosby September 6, 2013, 8:27 am

    Therefore, I would not use a hyphen to make a domain more legible, otherwise choose a domain name that works in both lowercase, and with caps.
    Cheers!

    Reply
  • Joao September 6, 2013, 12:38 pm

    Thank you Diana.

    Reply
  • Igor Mironyuk September 16, 2013, 2:23 am

    I had domain adultsbaby.com
    And “s” within two keywords “adult” and “baby” was excess.
    But “s” not always be excess. For example, Investment.com and Investments.com , i think that Investments.com will be sold the most higher than Investment.com

    Reply
  • dan September 26, 2013, 12:04 am

    Just had an identical email from Mark Andrews mentioned in a post above.
    Here is what he said, and my response is below. I replied BEFORE finding this thread….

    ———————
    Dear xxxxx

    How are you? I am Mark Andrews, a web application developer from
    Clearwater, Florida. I’m writing to ask whether would you be interested in
    developing g*********s.com as a fully-featured website? I am asking
    because
    I see that you have just registered the domain and assume you might already
    have a fruitful concept to it. If you have any ideas, please let me know
    and I can help you with the design/development. Let me put your mind at
    ease – I almost always charge only when a project or phase is completed,
    and will also give you detailed status reports of what to expect when, and
    this way, you are not taking a risk and fully protected. Further, I
    specialize in budget development by reusing existing code, and I have
    explained it in detail in the bottom of this email.

    I have attached a select portfolio for your reference here; please have a
    look –

    http://clickingz.net/portfolio.htm

    The above portfolio page includes
    – Simple to feature rich designs that cover a wide range of development
    work
    – Comments are included with some designs to help you better understand the
    development solutions provided

    Please also notice that I already have a sizable collection of pre-written
    code that covers almost anything, such as small business sites, flash game
    sites, news sites, trade portal sites and more, and I can email you the
    relevant samples once you explain me the intended concept of the domain.
    Code reuse is one of my specializations, and 9 out of 10 times I can find
    at least some code that will not need to be entirely re-written. This
    strategy enables me to quote very attractive prices, in some cases,
    unbelievably low prices. For example, while a typical video site goes for
    around $1500, I can do the same for about $90. Have a look at the following
    video site as an example case study.

    WatchForexTrading.com

    It is just an example but is a powerful site and it runs handsfree, meaning
    no maintenance needed. It will auto add related content from YouTube every
    hour, and I developed it within a budget of just $90, and I could do it
    purely because of the code reuse strategies.

    Further, if you are just wondering what to do with the domain, I can give
    you some valuable input. There are many people who just own the domain and
    wish to make a small monthly income from it, but do not know how. We have a
    service specifically for that, in which we develop a full site in it with
    1st page ranking in Google, which will nearly guarantee a stable monthly
    income, which could be small, but note “stable”, and it will eventually
    addup.

    Please let me know your intentions, so we could carry this discussion
    forward. I am also happy to assist with any other concerns you might have
    in related fields such as ranking in Google, social media, mobile site
    marketing and such, since I specialize in many fields closely related to
    web design.

    I await your reply regarding your g*********s.com domain name. What
    are
    your plans for it? You can call me to discuss this further or just leave me
    your best time and number so that I can call you up for a discussion. Or,
    you can simply reply to this email since it would provide a much better
    interface to discuss web design, speaking from experience.

    Thank You and Regards,

    Mark Andrews
    Senior Web Application Developer

    Clickingz IT Research Lab
    Clickingz IT Solutions
    14350 60th St North
    Suite: 13389
    Clearwater FL. 33760

    +1 727 474 1044
    ——————–

    My response
    ——————–

    Dear Mark Andrews,

    Thanks for getting in touch with me, I appreciate the effort.
    Unfortunately, in this instance I will be going ahead with the web development myself, using Wordpress, which seems you are also doing the same.

    When visiting http://www.clickingz.net (extracted from the link you referred to me http://clickingz.net/portfolio.htm), I noticed your favicon is the generic Wordpress symbol.
    Also, when visiting your “About Us” page, I noticed a few things…

    a) The first line of your Our Story paragraph starts with “Based in Melbourne, Victoria, we are one of Melbourne’s best professional website design companies” , despite
    the signature of your email below stating “Clearwater FL”

    b) The contact number within that same paragraph…. “give us a call at 1-300-888-0000” That is a generic contact number included with a template, made even more
    apparent at http://www.digitalwebresearch.com/sample-page-2/

    c) http://www.digitalwebresearch.com/sample-page-2/ seems to be a direct duplicate of your page http://clickingz.net/sample-page-2/ , from the name of the
    page (About Us), to the hyperlink (/sample-page-2), and more importantly, 100% identical content.

    I hope I’m not offending you, I simply wish to point out the errors in an effort to assist you.

    Thanks, and best of luck!

    Regards

    Reply
  • Mark Andrews March 2, 2014, 11:27 pm

    @ dan: That was a template being modified at clickingz.net domain, however, our main site is clickingz and has been in existence for 8 years, and now, clickingz.net also redirects to our main domain.

    This is not a scam and there is not a single instance we took money from anyone and did not deliver. If you are still concerned, we can work with zero down payment upfront.

    Reply
  • Sadie McKinley March 6, 2014, 5:32 am

    @ Mark Andrews: I also received an email from your LLC. I went to clickingz.org which redirects to .com. I thought Id let you know you have 2 broken links in your main menu. Showcase and Resources.

    Why would anyone hire you when your own website doesnt function properly?

    Reply
  • Sadie McKinley March 6, 2014, 5:46 am

    After a bit of googling Im convinced this is a SCAM.

    I was directed to clickings.org/liveactor to review the clickingz portfolio. I tried 2:

    The passport office – google “passport” and the passport office is not on the first 4 pages of search results.

    Auctus Rebus – which is spelled wrong on the clickingz site, leads to a very popular site – designed and hosted by StudioImagen. Not clickingz.

    Reply
  • Mark Andrews August 21, 2014, 9:49 pm

    1) Portfolio page is in constant update with new projects/trends. We do not list anything we did not work on, and can provide details for verification if any part is interested.
    2) We work under whitelabel for many companies and that would mean the ownership and marketing could be under a different company’s right.
    3) I understand some modifications/work need to be done on our own site, and have noted. I will take care of them.

    If anyone is concerned, we can start working with you on 0% upfront payment. This should take the risks off of you 🙂

    Reply
  • Joe August 22, 2014, 2:18 am

    I received a new email August 22, 2014, in another review of this post written by Morgan on September 4, 2013

    Read as usual I do with regard to this market and industry, always learn something new.

    See last few comments which do not know and to be new take long to answer seriously almost a year.

    Go to domaintools.com and see http://www.clickingz.com/ http://www.clickingz.net/
    http://www.clickingz.org/ and http://www.clickingz.us/

    Conclusion go to Google and write Mark Andrews vs Fahad Hassen find there who is either in person and company.

    Impersonate another name and last name the same person is a term widely used in domain registrations but no legal laws to remedy this evil time after failing to occur when something serious.

    Reply
  • Patrick Smith December 31, 2015, 11:39 pm

    I work for Clickingz and so are several others from all over the world, but we have a common office in Florida, and some of us are under the “Remote Worker” terms.

    In any case, we are happy to publicly assist anyone/any case that you can claim as we have taken the money and was not delivered. Simply put, this never happened.

    We do mass-mailing, which is spam according to some countries, but not the case in every country. While our sales are conducted from the Florida office, our emailing servers are located on the less regulated parts of the world. Further, we promptly deal with any ubsub requests and why would we contact someone if they are not interested? Why can’t they block or filter us if they really did not want mail from me? Simply, if you don’t want our services, you don’t need to reply back. What about letters you receive in the mail? You just throw away what you don’t want and thats it. But I respect the fact that this is different in different parts of the world. I can be right or wrong here – sorry if anyone conclude I am wrong for aggressive marketing on all forms.

    The point here is, we have never and will never take money from anyone and not deliver – I have a good happy client base and some are acquired through this method as well – people complain will always do, another few will work with us and are happy with them!

    Thanks

    Reply
  • William October 1, 2016, 12:26 pm

    Latest version of these guys SPAM emails that go out to new domain purchases, yet another reason why registering your domain as a private registration is great.. This email has no links and i assume this is to get past the SPAM filters, and the domain the email came from is mark@webdesignoutsourcer.xyz which redirects to webdesignoutsourcer.com as to not get his .com blocked for spamming.

    As a developer i can say that i bet you these guys get about 25-50% of the work they send to as i’m a developer and i checked out the domain and thought wait their works is pretty good maybe i can use these guys when i’m backed up to keep the work load moving.

    Dear William,
    How are you? I am Mark Andrews, a web developer and SEO specialist from
    Clearwater, Florida. I am writing to you regarding your domain name
    [DOMAIN NAME REMOVED], which appears to be undeveloped.

    I am not sure if you are a web developer like me or someone looking for
    professional web development help, but in either case, I would like to
    connect with you 🙂

    William, if you are a developer, let us exchange our past work. If you are
    looking for development help, my 10 years plus experience as a web
    developer and search engine specialist could prove beneficial.

    Can we get in touch to see if we can work with each other? I await your
    quick reply William.

    Mark Andrews
    Specialist Web Developer (HTML/CSS/PHP/JScript/ASP/RoR/Mobile & More) SEO
    Consultant

    P.S. I’ll send you my portfolio and complete contact details upon first
    return contact. If you can describe your project a little, I can send you
    the closest matching samples, which could set the grounds for a meaningful
    development discussion. If you want me to call you, please include your
    number and 2 times that work best for you, so I can pick one and call you.

    Reply

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