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I think you may have misunderstood my post. The reason people buy domains from our company is because of the custom SEO-optimized website that we make. Without this the domain would not be generating the kind of traffic or revenue it would find if just sitting parked. We hand-register many of our domains – they are worth about $10 when we first get them – nobody would pay more. We then develop a high-quality SEO-optimized website on the domain and let the traffic grow. With multiple forms of monetization we are able to convert that organic traffic to revenue. Now a domain that was worth $10 is worth $2,000+ because it has makes hundreds of dollars a month and has thousands of visitors.

This is *very* achievable but it takes time to develop a site, write relevant content, and keep the content fresh! This is what I talk about in my book which has helped many Domainers learn how to dramatically increase the price of your domain. Remember, traffic and revenue play a key role in the price of a domain name. Taking a domain with no traffic or revenue and turning it into a successful online business might take 6 months or more – but it is worth it for the return on investment that comes with it.

Thanks for reading and let me know if you’d like to discuss more!

Your comparison between domain name and real estate flipping is flawed. When you purchase a house, renovate it, and hit the streets selling it, prospective buyers know they will enjoy both the physical and aesthetic comforts resulting from your home makeover once they move in, and this understanding increases the amounts buyers are willing to pay. By contrast:, web-prowlers who stumble across your developed domain name and take interest know that, with 99% likelihood, they’re not purchasing the website along with it. Hours spent developing plunge down the drainpipe. Here, your customer has his/own vision on transforming your domain’s keywords into a website that bolsters his/her business (or, more often, on using it as a redirect).

Now, I understood you could somewhat artificially raise the price of any object (domains included) by slapping a nice facade on it, but until domainers present the world with hard statistics to demonstrate this flow genuinely extends to domain names, you’ll find no flippers diving into the development pool anytime soon.