What Keyword Phrase Has A CPC Of $251.24?

I was reading an article today on TechCrunch that referenced SpyFu’s list of keywords with the highest CPC. At the top of the list is the mother of all expensive keyword phrases, Mesothelioma Attorney Seattle at a price of $251.24 per click. That means that if it takes ten clicks to get a customer, an attorney could spend over $2,500 just getting a single customer, which means that the attorney is making some serious money off of these leads. Of course I couldn’t tell you if a customer converts with every click, every ten clicks, or every one-hundred clicks but people have definitely figured it out and good old competition has left this phrase with a CPC of $251.24.

In fact Mesothelioma takes the cake for some of the highest CPCs on the planet which means that guy who just passed you on the freeway in a new Ferrari could very well be a Mesothelioma attorney. Of course there are plenty of other terms with high CPCs, below is the list of the top 25:

top_cpc_keywords

Now don’t go rushing out to buy as many of these keyword domains as you can. As I’ve been saying for years, it takes a lot more than a good domain to rank well and Google has recently dramatically reduced the value of exact-match domains in search. Still, it has been proven that having at least one of the keywords in the domain could make searchers more inclined to click on your site, and the more clicks you get, the higher you could rank.

At the end of the day though it all comes down to building a real site with valuable content and high-quality backlinks. I’ve talked about this a lot but if you want a good refresher make sure to read my post from last week – Why Your Developed Domain Isn’t Getting Any Traffic.

 

Morgan

Co-Founder at Fashion Metric
Morgan Linton was born in Berkeley, California but spent nine years traveling the world as an early employee for digital music startup Sonos. In 2007 Morgan founded Linton Investments, a domain name and branding company that has helped some of the most recognized startups in the world acquire their top choice domain name. In 2012 Morgan left his full-time job to co-found Fashion Metric, a startup building technologies that make it easy for online shoppers to buy clothes that fit and arming retailers with more data than ever before.

{ 8 comments… add one }

  • Martin October 21, 2012, 7:31 pm

  • Michael October 21, 2012, 7:50 pm

    Did you just buy that and put that up Martin? LOL

    May be a dumb question but is Google adsense the only way for you to get a piece of that click money?

  • TJ October 21, 2012, 10:38 pm

    no need for legal reform in the USA. the lawmakers/attorneys are doing just fine. :)

  • Clay October 21, 2012, 10:56 pm

    So I am new to CPC. How much $ can you earn if someone clicks on one of your high paying keywords?

  • Louise October 22, 2012, 3:58 am

    Hi @ Morgan! LOL – was just studying the list of “Latest public domain sales from major marketplaces,” a new feature of Francois, and it has a TYPO of mesothelioma which sold for $500.00, so I was scratching my head, thinking, how could a TYPO sell for $500.00? Until I saw your headline – look at the screenshot!

    http://emergingdomains.com/mesatheliomaTypoSoldfor500.jpg

    Francois is genius – I have to say it! What a rich source of info on Domaining.com!!! :D

    And you’re genius. But that is a fun coincidence!

  • Taylor October 22, 2012, 4:49 am

    @ Michael – you could do Adsense, but that CPC really shows how much leads/clients generated in this vertical are worth (a TON). I’m pretty sure attorneys are prohibited from buying such leads directly, but there companies that will buy your leads and charge attorneys a monthly fee – thereby getting around the issue. However, legal lead gen isn’t my industry, so maybe somebody w/ a bit more experience will chime in.

  • don October 22, 2012, 6:33 am

    You have to wonder how accurate these reports really are, just dont see many people spending $100 per click or paying for this, just too much downside imo, also imagine the click fraud that is now associated from such a report, would hate to be a marketer for any of these terms following reports like this.

  • Morgan October 22, 2012, 6:40 am

    @Taylor – you hit the nail on the head on both fronts, AdSense could make money on a site in these niches but the real money comes from selling the leads. Also attorneys can’t buy such leads directly but there are companies that do sell these leads to attorneys for a monthly fee.

    @don – I know several people that make a small fortune selling leads like these, definitely huge money in the high CPC keywords, the hard part is getting a site onto the first page of Google for them since these are so competitive.

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