I was having a conversation with a friend earlier this week who was talking about .AI, which they mistook for a new domain extension. When I told them it wasn’t and it was actually a ccTLD, this brought up the question, “well then what new domain extensions are out there?” I turned the question back to him and he rattled off some extensions like .CLUB, .XYZ, .ME, .CO, .IO (which is also a ccTLD) and then he started drawing a blank.
While I think it’s easy for those of us who have been in the domain industry for years to know every extension under the sun, it’s important to remember that many consumers don’t. I asked him if he knew about .GURU, .LIVE, .BUZZ, and continued to get a blank stare.
Now I’m not saying that other new extensions aren’t doing a good job marketing, in fact many of them are. The challenge is, with so many new domain extensions out there, how can you really expect consumers who spend less than .1% of their time dealing with domain names to know them?
So now I wanted to turn the question back to you – what domain extension do you think real people (yes like your family, friends, etc.) actually know off the top of their head? Comment and let your voice be heard!