In this episode of Domainvestors.tv I discuss when to drop a domain and the algorithm I use for deciding whether or not to keep a domain.
There are many different points of view on this issue. As someone who is very focused on SEO I use keyword popularity to determine if a domain has future potential.
Using tools like the Google Adwords Keywords tool is a great way to determine exactly how many people are searching for the keywords in your domain each month.
Remember, you can always try to sell your domain close to the expiry period as well if you don’t think you’re going to keep it. Your garbage could be a goldmine for someone else who has a specific use for the domain.
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I’ve been reading along for a while now. I just wanted to drop you a comment to say keep up the good work.
Out of curiosity, do you have 1,000 as a minimum for monthly local or global search volume? I may have missed that part. Thanks.
Local Search Volume: April Help
Global Monthly Search Volume Help
Good video and excellent that you gave pointers on your personal renewal strategies.
My strategy is GUT. The only thing I check before my gut is parking stats. If it is making money and it pays for itself I’ll renew. If not I’ll look at it for the name and go by gut feeling.
Thanks for your question Stuart! I look for global search volume and use 1,000 as my general threshold. The only exception to this is if I think a particular keyword may become a trend soon – this was true with a lot of my Stimulus Check domain names.
Thanks Mike – appreciate the positive feedback!
Very nicely done with the video. I absolutely love the Google Adwords Keyword Tool and use it to make a lot of buying/dropping/renewing decisions as well. – Joel
Thanks Joel! I agree – the Google Adwords Keywords Tool is an essential tool for anyone serious about SEO.