You Can’t Miss .XYZ At SXSW

If you happen to be in Austin for SXSW then there’s a good chance you’ve bumped-into these guys:


They’re called the XYZ Squad and they are getting a lot of attention at SXSW this year. To shake things up .XYZ is giving away prizes to people who posted a photo of the XYZ Squad on Twitter on Instagram. This caused a flurry of “.XYZ Squad” spottings across Austin.

dot-xyz-sxsw2It’s a pretty cool idea IMO and a great way to get buzz going for a new TLD that is a startup itself. If any of my readers are in Austin and happened to snap a photo of the .XYZ Squad feel free to send it my way and I’ll add it to this post!


Morgan Linton was born in Berkeley, California but spent nine years traveling the world as an early employee for digital music startup Sonos. In 2007 Morgan founded Linton Investments, a domain name and branding company that has helped some of the most recognized startups in the world acquire their top choice domain name. In 2012 Morgan left his full-time job to co-found Fashion Metric, a startup building technologies that make it easy for online shoppers to buy clothes that fit and arming retailers with more data than ever before.

{ 3 comments… add one }

  • Anunt March 10, 2014, 8:49 pm

    Why would anyone register .xyz
    makes no sense…
    .xyz sucks

  • Igor Mironyuk March 11, 2014, 1:25 am

    .com means Commerce, .net – Internet, .org – organization but what means .xyz?

  • Mike @ March 11, 2014, 1:34 pm

    Hah, funny fellas!


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