As many of you know I’ve been a big fan of Efty’s for some time now. One of my favorite things about Efty is that they’re always adding new features to make life easier. Last month they introduced a pretty slick feature that I wanted to quickly highlight in case anyone missed it.

So back in 2016 Efty added Google Analytics support which allowed Domainers to connect their Google Analytics account to their for-sale landing pages. Given all the data Google Analytics provides this is a very handy feature. The problem is, you had to leave Efty to view the stats, i.e. log into Google Analytics. As of last month you can now view your Google Analytics stats directly from Efty.

“Once you’ve linked your Google account you can view visitors stats for all your Google Analytics accounts and properties right into Efty.

You can select the date range in the top right corner and get a quick snapshot of Sessions (visitors), popular pages (keep in mind this works best if your landing pages are hosted on, Sources, Medium, Devices, and Countries. To switch between Google Analytics accounts, you use the drop-down menu in the left-hand corner.” (Source – Efty Blog)

Here’s a nifty animation to show you what the new feature looks like in action:


If you already have an Efty account you can start using this right away. It’s little things like this that separate good software from great software. Thanks to Efty for continuing to go above-and-beyond, now to get this setup in my own Efty account!

Have you used the Google Analytics integration in Efty? If so, what did you think? I want to hear from you, comment and let your voice be heard!



Many of you already know Giuseppe, but in case you don’t, he’s one of the top minds in the liquid domain space and publishes quarterly reports on the liquid domain market at He actually just released his latest report this week which was highlighted in DNJournal yesterday.

As I’m looking at shifting my own investment strategy to focus more on liquid domains next year I really wanted to pick Giuseppe’s brain. Then I thought, why not turn it into an interview that I can share with all of you? Huge thanks to Giuseppe for taking the time to answer these questions, first a quick disclaimer and then onto the interview!

Disclaimer: The minimum entry tickets, prices indications, and advice in the interview are for information and illustrative purposes only. Any of the information mentioned in the interview should not be regarded as investment advice or as a recommendation regarding any particular domain purchase or course of action. 

1. If an investor is looking to build a liquid portfolio, would you recommend numeric domains, letters, or a combination of both?
There are 2 ways to answer this question based on 1) how much money you can invest and 2) if you are a buy-and-hold type of guy versus a trader who likes quick flips.
Let’s look first at #1, the entry tickets. If you are starting out, I would definitely go for the least expensive liquid categories like the 4 letter .com (4Ls) domains, the 5 number .com (5Ns) domains and the 3 characters .com (3Cs) domains. These categories have a $100+ entry ticket and are accessible (and recommended) to most newbies. When you graduated from the low ticket items, you can move up the ladder to 3Ls, 4Ns, and 2Cs, which have a $10k+ entry ticket. These categories are less liquid because of their steeper price. Finally, for the high-stakes pros, there are the premium items like the 2Ls, 2Ns, and 3Ns, with an entry ticket of $100k+. 
About your investing style: if you prefer a buy-and-hold strategy, (i.e. you buy a domain and then you are comfortable waiting for an end user), I would look at the most developed categories, which are the ones with the highest percentage of end-user ownership. We call that percentage “development index”. According to our latest LXDO report (which we publish quarterly in collaboration with, Intelium, and ShortNames, and which you can receive for free by signing up for our newsletter at the most developed categories are the 2 letter .com (35%), followed by the 3 letter .com (28%) and, finally, the 2 characters .com (26%). If you are looking instead at making frequent trades with smaller margins, I would look at the most traded categories like the 4Ls, 5Ns, and 3Cs. These are the categories which register a quarterly turnover higher than 0.5%. What does this mysterious quarterly turnover number mean? It means that the market for those domains is very active (thousands of transactions per quarter) and it is easy for you to resell your domain if you want to.
2. How have you seen the dynamics of the numeric domain name market change over the last year?
According to the data in our reports, all liquid domains categories covered by the LXDO have steadily declined over time in terms of floor price. We are still in the aftermath of the Chinese bubble of 2015, and today there are a lot less Chinese buyers active in the market. Conversely, we have noted an increase in activity by non-Chinese investors, especially for the most developed categories, that is 2 letters, 3 letters, and 2 characters .com.
3. Where are the best places for investors to look if they want to buy wholesale?
A good rule of thumb for buying domains (or anything really) is “go where you have less competition”. It’s the universal law of supply and demand. In practical terms, the best place for buying domains wholesale is almost always private deals, because you are likely the only buyer negotiating with the owner. Conversely, if you are a seller, you want to sell where the largest amount of active buyers are, like the most popular action houses, marketplaces or the best domain brokers. For the low ticket items like the 4 letters, 5 numbers or 3 characters, I would definitely look at GoDaddy or Namejet because they probably have the largest user base.
For the mid-range items (3L, 4N, 2C), we recently launched an investor marketplace specifically for 3L .com domains called (Liquid Domain Market Exchange). All the largest investors are active there and you can manage to sell your 3 letter .com domain very quickly at industry low fees. One of our Danish customers managed to sell his 3L .com literally within 15 minutes of setting the right price!
Finally, for the high ticket items like the 2 letter, 2 number or 3 number .com, I would hire a professional broker to represent you, because that allows you to target end users and not just investors. You can seriously hurt your chances of getting top dollar if you go about selling your ultra-premium domain the wrong way, for example by listing it on auction with an incorrect reserve price, or by hiring someone who is going to carelessly shop it around. We have extensive brokerage experience at, with over $10M in sales in liquid domains only, so if you are looking for a broker for a high ticket item, I would definitely recommend to contact us.
4. What kind of margin should investors expect to see on liquid domains? i.e. should I expect to buy at 50%-off the liquid value, 25% off, etc?
There is a sensible saying in real estate: “You make money on the buy”. The same rule applies to domains. If you can buy a domain at 50% off its floor price, fantastic! If you manage to do that, you stand to make 50%+ in profit when you sell it. The issue though is that liquid domains is a competitive market and there are lines of investors wanting to buy at 50% off. Just imagine selling an apartment in Manhattan (or central Lisbon, these days) – how many buyers do you think would queue up to buy at half price? Tons!  
More realistically, it is easier to catch opportunities at 10-20% off, although even these are rare. It is easier to find great deals if you are ready to buy high ticket items (like 2Ls .com) or if you buy in large volumes.
5. While the word “liquid” is used, what is the realistic time it would take to sell a liquid domain? 
I will answer this question the long way. Please bear with me. The liquidity of a domain is directly proportional to the number of buyers interested in buying your domain. If you want to sell a 4 letter .com, there are probably 1,000+ buyers ready to buy your domain around floor price, which means that you can liquidate your domain within a few days, provided you have a way of reaching those buyers, for example through an auction platform. 
But if you want to sell a 2 letter .com, the number of buyers out there is much smaller, which means that, unless you are happy taking the first offer that comes along, you would have to wait a longer period, which could take up to several weeks. On average, the longer you can wait, and the more buyers you can reach, the highest is the amount you can sell your domain for. If you read this again slowly, you will realize this is not rocket science.
To give you a concrete example, a competent broker would be probably able to get you 6 digits offers for your 2 letter .com within 7 days – just do not expect it to be top dollar. Similar timing, different offers, for a 3L .com. This is the reason why I started in the first place, to allow owners to liquidate their 3L .com domains at the highest wholesale price, in the fastest way possible and without needing to rely on an extensive network of people within the industry.
6. Do you consider a domain “liquid” if the buyer is an end user or only if it’s another investor?
A domain is considered liquid independently if the buyer is an investor or an end-user. If you do sell a liquid domain to an end-user though, you stand to make a lot more money, which is why the most successful investors I know, look for liquid domains with end-user potential. The liquidity limits their downside (in case an end user never shows ) and they stand to make a large profit if they manage to sell to an end user. I noticed a pattern where good domain investors buy any liquid domain around floor price and resell it quickly, and great domain investors buy good domain names at fair prices and then hold them to sell to an end user for a large margin. 
If I recall correctly that’s also how Warren Buffet’s strategy evolved – he went from buying bad companies at bargain prices to buy great companies at fair prices. Maybe it is a sensible advice for domain investors too.
7. What is the biggest mistake you see people make when they’re trying to build a liquid portfolio?
Jumping into the market without first trying to understand the market dynamics. For example, a newbie might start out buying a few .org or .net domains because they are cheaper and their .com counterpart sold for top dollars. Wrong. What you really bought is a domain (or portfolio) with no end user upside and for which there are only a handful of active buyers. But this mistake is nothing compared to what I am going to write about next.
The mistake that unfortunately, I see too many people doing, despite dozens of newsletters and blog posts, is that they go out and hand register domains believing they are liquid. Stop the madness. This is by far the most common way of losing money in domain investing and I say this because I lost a lot of money myself in this way. As my friend Yoni says: “If a domain is available for registration, it is the most crowd-sourced method to tell that it is worthless”. There is this unfortunate myth which says you can register a good domain and then sell it, but I’ll say it again in the hope people do not make this mistake: do not register available domain names for investment purposes! While there were times in the history of mankind where this was possible (like the fabulous TRAFFIC’s decade, the 6N .com run in 2015 or the typo domains), those times are gone. There are over 300M registered domains, so your chances are less than slim. There is the occasional lottery winner who manages to sell a domain, but 99,9% of new registrations never sell. You only read about these lottery sales but you do not hear about the millions lost in hopeless renewal fees. I will say it again: unless you are a wizard or Mike Mann, do not hand register domain names. I said it 3 times, hopefully, it works.
8. I’ll end with a fun one! Giuseppe, what’s one thing that most people don’t know about you that they’d be surprised to learn?
3 things about me that might surprise:
  • I got so obsessed with the Chinese market that I developed a mild OCD with numbers. For example, whenever I catch the metro, I always go through the gate that has the more auspicious numbers. If there are multiple exits, I would always take the ones containing 8, repeated patterns and, obviously, no 4s. For years I got off the metro station at exit 008. It got to a point where my girlfriend knows this and can tell already which exit I am going to take. And makes fun of me.
  • When I was first studying domain names, your videos [Morgan’s] were one of the first resources I came across. I particularly recall one in which Morgan compared real estate to domain investing [you can link the video if you want].
  • Oh, and I used to have long hair! This surprises quite a few people. (see below)




So in case you missed the memo, Google is the proud owner of a new domain extension – .DEV. The new TLD comes out in January and many are expecting it to provide some pretty serious competition for .IO which has been without a doubt the most popular domain extension in the dev community next to .COM.

So what’s the big deal with .DEV? Here’s the skinny directly from Google:

“.dev is a secure domain for developers and technology. From tools to platforms, programming languages to blogs, .dev is a home for all the interesting things that you build.” (Source –

As many of you know, next to .COM, .IO has been a favorite of mine, and while I do like .DEV, I personally think that two character extensions are pretty darn neat, and .IO has a really solid base of dev-centric startups that have built amazing companies while branding around the extension.

That being said, I try to be realistic (when possible) and I do think that .DEV will chip away at .IO and will likely become a popular choice for developers.

So how can you get your hands on a .DEV domain?

There are two ways:

  1. If you have a trademark, you can register the corresponding .DEV domain during their sunrise period which kicks off on January 16th 2019
  2. Starting Feb 19th 2019 you’ll be able to register .DEV domains earlier, but at a higher price
  3. On Feb 28th .DEV goes into General Availability which means that anyone can buy one

What I always try to remind people when new domain extensions come out is that the very best names get scooped up before GA (General Availability). So if you want to get a killer .DEV domain you’ll likely need to be a Trademark holder or pony up for your top choice domains prior to GA on the 28th.

Will I be buying .DEV domains?

There’s a good chance I’ll buy 5 – 10 domains but I’m not setting my expectations high. I’m happy to spend $1k – $2k on names prior to GA if I can get them, and then I’ll buy a couple more that nobody got to on the 28th. My expectation is that I will never develop or sell them and they’ll end up being a big waste of money, but I’m willing to roll the dice.

As I’ve said time and time again, the only true investment-grade extension that’s ever worked for me is .COM, so when it comes to investing, that’s where I’m putting my focus. That being said, I think .DEV has potential to be a pretty popular extension so I’m happy to have a little skin in the game if it takes off.

But that’s me. Now I want to hear from you. Do you plan on buying any .DEV domains? I want to hear from you, comment and let your voice be heard!


Deleting domains

So PC Magazine UK recently wrote an article titled – How to Register a Domain Name for your Website, which like it sounds is a pretty straight-forward article about registering domain names. While the article covered a lot of basic topics, it also went into strange territory as I stated in the title of this post, here’s the quote:

“Many contracts contain a clause letting the registrar delete your domain name for no apparent reason. The implication, of course, is that the domain name is the registrar’s, not yours.” (Source – PC Magazine UK)


Did I miss something? While I’m sure there are clauses around deleting domain names, it seems like the domain world would descend into chaos if registrars just started deleting domains for no reason. Something tells me someone read a registrar’s TOS and interpreted things incorrectly…but I’ll admit, I’ve never read the agreements in detail myself so who knows.

That being said, if I bought a domain for $500,000 and the next day my registrar delated it, safe to say I’d be a little upset.

What do you think? Can registrars just delete your domains for no apparent reason? I want to hear from you, comment and let your voice be heard!


So I have now been watching Twitch for over a year and for those wondering, yes – I do watch people play video games more than traditional sports like baseball or basketball. Of course, for those who know me, you know that I never watched sports very often so the reality is, I’m watching sports more than ever before, just in a different form.

As I watch more and more eSports I find myself paying more attention to trends I can glean from Twitch. What I pay the most attention to is this screen below:


As you can see from the image above. Twitch shows you all the games that are streaming right now, how many people are watching, and the genre of the game. While the full list of games is much larger than what you see above, it’s usually really just the top ten that I pay attention to.

Here’s a few nuggets I’ve picked up looking at this over the past year. Yes, you could write software to do this, if I had more time that would be a fun project, but I don’t so we’ll have to stick to observations made by a human.

  • Fortnite has been consistently in the #1 spot for most of the year, the only game that seems to unseat it for any sustained period of time is League of Legends. Note, before Fortnite, League of Legends was the top game so this makes sense. Lately I’ve been seeing the two switch off more frequently than before which I think is due to the fact that new games like Call of Duty Black Ops and Warframe are getting quite a few eyeballs.
  • Warframe has been in the #3 or #4 position for the past few days, seemingly out of nowhere. When this happens, it usually means a new game, or an update to an existing game came out. In this case it’s an update and it looks like people are interested.
  • Call of Duty Black Ops and Red Dead Redemption came out around the same time and were in the top ten together for a little bit there. Now Red Dead Redemption has fallen off the top ten but Call of Duty is still going strong
  • Given how popular Fortnite became, people have been wondering if Call of Duty with their new Battle Royale mode could be a reasonable competitor. It’s still too early to tell but given that it continues to enjoy some time in the top five it’s definitely getting some solid viewership
  • A growing number of people are coming to Twitch to essentially watch a podcast. That “Just Chatting” image you see in the #5 spot is people who are just on Twitch talking about stuff. I think we are going to see this category grow a ton over the next year and more people look at Twitch as their primary content source which means streaming more different and interesting content to keep people engaged

Phew – okay, that was a lot but I wanted to write down my observations. To some of you this might be one of the most boring posts I’ve ever written, but if you’re into gaming and eSports, I’d be interested to hear what you think of my observation and of course any you’ve had yourself.

I want to hear from you, comment and let your voice be heard!

{ 1 comment }


I’m always interested to see which of my posts seem to spark the best conversations or interesting debates. As a blogger, learning what you, my audience likes to read is critical, otherwise I could end up writing a bunch of posts that are interesting to me, and nobody else.

So, since I’m looking anyway, I thought it might be fun to share three of my most popular posts in the last few months. If you missed any of these, the comments are still very much open so feel free to read and jump in to share your opinion.

  1. Hand registering domains is a fools game – this post was inspired by a tweet from popular domain broker Andrew Rosner, the conversation took off and it now has 31 comments and some great perspectives shared.
  2. Verisign just called Domain Investing a “questionable practice” – I want to fly to Virginia to understand why the sudden change in positioning – well the title says it all, and yes – I want to make this happen.
  3. Two-word .COMs continue to be some of the most powerful branding assets on the planet – I honestly wasn’t expecting such a lively conversation to erupt on this post, but it did and I think it’s a really interesting one so thanks everyone for sharing!



For those who have been reading my blog for a while, you can probably remember back to the days of where I went around interviewing people in the domain industry. In the early days I used to also listen to a podcast hosted by Ed aka Oz Domainer who lives in Perth Australia. A few years later I was able to meet Ed in Perth and I’ve had the chance to sit down with him and chat on his podcast a couple of times over the years.

I was excited to hear that Ed has a new podcast alongside a new co-host Rob located at A few weeks ago Ed reached out to ask if I wanted to come back on the show and yesterday was the day. The interview was a lot of fun and we cover a range of topics from domain names to the early days of Bold Metrics and unlocking the secret to the “Puppies” boxes behind Ed (you’ll have to watch until the end to understand that joke).

It’s a podcast, so if you want to stare at our talking heads on video, you can, but you’re welcome to just sit back with a beer or a glass of wine and let us serenade you with 30+ minutes of what is essentially, three geeks talking about domains, startups, and of course – puppies.

Let me know what you think?

{ 1 comment }

As I’ve said many times before, if you’re building a brand online, your domain is the single most important asset you can have. It’s the center of your brand’s universe and many of the most successful brands on the planet learned that early and ended up lightyears ahead of the competition as a result.

Like one-word .COMs, two-word .COMs sell for six-figures all the time, especially in cases where those two words together represent something meaningful. A good example here is which sold for $350,000 in 2015. If the buyer bought or, well first, they’d probably pay seven figures, and second, the name wouldn’t actually make it as clear what the company does.


Another great example is which was purchased by CallRail for $120,000 in August of this year and is being turned into an educational resource for all things call tracking related. or are great domains, but they’re broad, makes a lot of sense for CallRail since whoever goes to the site will expect to see something about Call Tracking, it’s incredibly targeted.

I recently came across two really strong two-word .COMs, and Just like my example above, a company that makes dog toys would benefit massively from these domains. I’m actually blown away that both of these names haven’t been picked up by one of the many dog toy makers out there. The pet toy market in the US is huge, it actually crossed the $1B mark in 2017:

“Toys is the largest durable dog and cat pet care category with sales crossing the $1 billion threshold in 2016, up from $851 million in 2011.” (Source – PRNewsWire)

Now I might be a little biased since I’m a cat owner, but as I did a little deeper dive into the data, I found out that dog toys actually account for 75% of the pet toys market.  This means that the dog toys market alone is a $750M a year industry.

I can’t help but wonder if I just stumbled onto two of the most valuable two-word .COMs still available for development? Maybe so. What do you think? I want to hear from you, comment and let your voice be heard!



As the co-founder of a company with Machine Learning at its core I spend a lot of time explaining Machine Learning (ML) to people. While I have tried to really hone my approach to explaining machine learning in two minutes – the reality is, you need more time to truly understand ML, even the fundamentals.

I often tell people – “if you want to do a deeper dive into machine learning without writing any code, watch this,” and I send them a link to the video below.

So if you want to go beyond the buzzword and actually understand the basics of machine learning watch this video. If you want to take it a step further I highly recommend Data Camp to learn how to write code that does everything you learned in the video below.

Oh and fun fact, is owned by my alma mater, Carnegie Mellon…and it’s safe to say they could put a little more love into the UX…


Stop Everything and Vote


I have decided to pause our regularly scheduled programming here on to write what just might go down in history as my shortest blog post ever. In fact, this blog post really should just be one sentence long, so ignore everything you just read above, and read this below:

Vote Tomorrow!


Seriously. We are so lucky to have the privilege of voting. Even if you haven’t registered yet, remember that same-day voter registration is available in 15 states (see list here).