3 Quick SEO Tips You Might Not Know

It’s 2013, the SEO world was changed forever in 2012, and now your head is spinning trying to keep up with it all. Don’t worry, you’re not alone, but the sky might not be falling as much as you think. Places like SEOMoz and Search Engine Land can help you get back on track. Today Search Engine Land did a great article about 9 SEO Quirks Your Should Be Aware Of. Sometimes nine can be a lot to take in so I picked my three favorite and thought I’d share them with you, if you’re feeling ambitious dive into the whole article and learn them all.

SEO has a lot to do with many small changes all working together, these three changes won’t take much time but can make a big difference over time.

  1. Use Dashes Not Underscores For File Names & Folders – if you’re a UNIX geek you may be tempted to use underscore to connect two words, don’t do it, the search engines would prefer a dash. This is easy to change in platforms like WordPress.
  2. Avoid Using Dashes In Domain Names – sure, domains with dashes can rank just as well as any name but Search Engine Land makes a good point, “While I do not know of any technical reason not to use dashes in domain names, from a practical perspective, they look cheap and compromising. That may raise a caution flag when you reach out for links and citations.”
  3. Use The Vertical Bar As A Separator In Your Title Tag – this is an oldie but a goodie. That vertical bar that you can never seem to find a use for has value after all, use it in the title tag and make the search engines happy. In this case Vertical Bar beats Dash.

As always feel free to share your own tips or comment on any of mine!

{ 9 comments… add one }

  • prasanna January 31, 2013, 9:22 pm

    Really nice tips, thanks for sharing.

  • Chris Mayhew February 1, 2013, 1:59 am

    These are some great little tips that are easy to implement.
    I find some people are scared off by the technical side of SEO but there is plenty that is easy to master. Another tip along these lines is to try and avoid using punctuation in your article titles as this could cause problems with the permalinks.

  • Louise February 1, 2013, 7:22 am

    How do you know the last one? I never heard that the vertical bar makes any difference.

  • don February 1, 2013, 7:43 am

    Have you done a/b testing on the dash versus vertical bar or are there some concrete reports on this? Have not seen anything and i’ve been a dash user for many years, thanks

  • nux February 1, 2013, 8:20 am

    I’m curious about the last tip as well. I’ve always used dashes as I think it looks better, and I probably read something suggesting that years ago.

    I’m curious what evidence you have on the last tip.

  • Joe February 1, 2013, 10:12 am

    Hi Morgan!

    The world has changed Seo as your write your post, but really there are many other methods that without SEO and SEM advertisers and brands or business enterprises, to achieve the same as an SEO before making technology changes, the strategy also , keywords with or without dashes do not accept the most powerful search engine when you type instead, happens to have the same power of visits to the same single keyword.

    With studied and analyzed online advertising strategy, I have many innovations for the global and local market.

    There should always be the same ones that prevent one or two dashes cross as ineffective, they have no reason their algorithm is as expired as it can be a domain name now, who buys the highest bidder to believe that is large and this is not so.

    The present life we ​​must focus the different, this is when in the 60s on his second visit to the United States and New York in particular components of the mythical The Band, “When you watch the movie and concert” The Last Waltz “director Martin Scorcesse thereof, in this concert film Robbie once said to be a place a warehouse in the Bronx where be the greatest composers of music of all time, but have a problem not get get the filing with his audience who like what they do but miss some.

    The answer to all this was in the streets of all U.S. states and in the streets who be, people who need to hear what is happening in your country, what to do outside your country abroad and not give the news all possible truth and hide, as always happen in any country in the world.

    It was change the chip and has to listen to his own people in his country and every success in many markets and industry directly or indirectly, now being equal, each can have its own strategy, but it will never be the same as your competition as I have over 100 strategies for changing my potential customers can emerge triumphant if your competition stronger attacks them with a better one.

    The rhythm of this music in a score those who do should have the essence of fixing your letter with its composition of each instrument music and do your work, this is a team that a single sentence or a single touch an instrument to give the largest impact among your audience and be one month and left to history forever.

    Best Regards

  • Morgan February 1, 2013, 10:33 am

    Thanks for all the great comments everyone!

    @Chris, nice tip thanks for sharing!

    @Louise and others asking about the vertical bar vs. dash. I read this in the Search Engine Land article however after doing more research think they’ve got it wrong. A video from Matt Cutt’s himself says that a dash or vertical bar will be equally effective. Thanks for pointing this out, time to debunk that one and send those guys an email 🙂

  • Denzele Washington February 4, 2013, 11:44 pm

    I think that last one you mention here is not use full. But that’s ok. But the thing is how did you know about that?

  • Andrew Kelly March 24, 2013, 1:37 am

    WordPress automatically uses dashes in file names when you upload them. WordPress is actually very easy to use, it does most of the SEO itself and if you get a few plugins then it SEO becomes even easier.


Leave a Comment