As many of you know, I’m a big fan of BrandBucket and I recommend them to other startup founders just about every week since they really are one of the best places to buy a brandable domain name. As both a startup founder and a domain investor I also really like that BrandBucket shares sales data and trend information with their users.
They don’t have to do this, but they do, and that’s awesome.
I find that I always learn something from BrandBucket’s sales reports and so I wanted to share some things I learned from their February data.
- Removing sales under $10k the average sale price is right around $2.5k – this makes a lot of sense to me. IMO, a startup of any size can pay $2,500 for a domain, and given that .COMs regularly sell for six-figures, getting the .COM of your brand name for $2,500 is a slam dunk. As a domain investor this also tells me that at $2,500 I can pretty much stick to my price and feel comfortable about it, above that, safe to say I might lose some people.
- 66% of the sales were two-word .COMs – I’ve said it before and I’ll say it again, two-word .COMs are the bomb. Seriously, I love two-word .COMs and it’s clear I’m not alone since this is the top performing category on BrandBucket. My startup brands on a two-word .COM and the main category of domain names I invest in are two-word .COMs. This data goes to show that demand continues to be very strong for this category of name.
- Buyers prefer keywords vs. invented names – there was a 60/40 split here with buyers generally preferring keywords, i.e. actual words rather than made-up words. This was pretty close so it’s clear that plenty of people are a-okay with invented names but good old normal English words still take the cake.
So putting all this data together and tailoring it to you, my reader, here’s what I’d say.
To startup founders – you can get a solid two-word .COM for $2,500, so if you don’t have a brand name in mind, BrandBucket could be a great place to come up with and secure a name without spending a fortune.
To domain investors – if you want more liquidity, focusing on two-word .COMs with keywords and selling in the $2,500 range should hit a sweet spot.
Have some thoughts of your own? I’d love to hear from you, comment and let your voice be heard!