3 Tweaks I’ve Made To Optimize My DomainNameSales Account

I have been using DomainNameSales since it first came out, in fact at that time it was called InternetTraffic. Over the years the team over at DNS has been busy adding some very useful features and a nifty iPhone app that I absolutely love. I’m also someone who loves to test things and figure out what produces the best results.

DomainNameSales

Recently I was thinking back to all the little tweaks I’ve made to my account and I thought now would be as good a time as any to share a few of them with all of you.

Before I go any further I do have to tell you that I probably use DNS in a bit of an unconventional way. I field inbound offers through it but I don’t use their email system. Instead I just pull the email address and/or phone number and follow-up directly outside of the platform. I don’t want this to be taken the wrong way, I think they built a kick-ass system for managing emails, sending automated follow-up, etc. I just like to do it myself.

So here are a few tweaks I’ve made to my account at DomainNamesSales to optimize my how I handle inbound offers on my domains.

  1. Adding my own phone number to the for sale banner – this is by far the most effective thing I ever did. It sounds simple but it’s actually really effective. Just think about it, if someone really wants to buy your domain they’ll probably just give you a call. I’ve had this forward to different brokers over the years and you can always do this if you don’t want someone to call you directly. I don’t get a million offers a day, my call volume is actually pretty darn low, but every call really counts.
  2. Sticking with a parking page with a for sale banner at the top – this is probably where I’ve done the most testing. I was convinced for a long time that going straight to the “Make offer” page was the best move. The problem that I ran into is that while my inbound lead volume increased like crazy, the quality was so low it really didn’t end-up being worth it. I also found that people got confused and would end-up asking questions as if the offer page was a lead capture form related to the site. Having a bright for sale banner at the top really keeps the inbound leads focused on actual potential buyers.
  3. Setting a minimum offer price – this is another one I’ve oscillated on quite a bit over the years. I used to set my minimum offer low at $99 but I found I got too many tire kickers. Now I keep it in and around the $500 range. I don’t think there’s a right or wrong way to do this and it might be different for everyone but that’s where I am now with it.

If you’ve been using DomainNameSales for a while feel free to share some of your own tweaks and tips or comment on any of mine. Comment and let your voice be heard!

P.S. For anyone that thinks this is a sponsored post, it’s not, but I would love to have them as a sponsor since I do love the platform πŸ™‚

{ 3 comments… add one }

  • Alan Dodd August 15, 2014, 4:24 am

    Hi Morgan,

    Thanks for sharing these tips. So you don’t use the brokers on DNS, you do this with your own team or yourself, am I correct?

    For closing – do you set up the escrow.com yourself?

    Reply
    • Morgan August 16, 2014, 7:36 am

      @Alan – absolutely, glad you enjoyed them!

      Correct – I don’t use the brokers there, however I do think they have great brokers so it’s not because I don’t think they have a great team. I used to have my own team handle these but now I have my team focus on outbound and I handle the inbounds myself.

      As for Escrow.com, yes I set this up myself.

      Reply
  • John Smith September 14, 2014, 7:07 am

    Just wanted to ask, do DomainNameSales provided anything other than their brokers to follow up with sales enquiry’s i.e do to actively try and sell your domain/ send out newsletters etc? because I currently have my own custom offer page setup and follow up with potential clients, however i see that DNS complete some really high sales, some domains that I don’t value as high as the price they were sold for, so I was just wondering, if I would get better offers by using their platform.

    Thanks
    Than

    Reply

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