3 Ways To Increase The Value Of Your Domains

So you own a domain name and you want to sell it, but you’re not in a rush. Good. That’s the best position to be in and you can actually make some moves to increase the value of your domain name. Before I dive-into the techniques I will say that going overboard and trying to do too much could hurt the value of your domain so make sure that anything you do is done carefully and methodically.

Some see Domaining as a sprint, how quickly can you buy a domain and flip it for a profit, others see it as a marathon. I don’t think it’s that black and white, I think instead you should have some domains in your portfolio that you want to flip quickly, and others that you’re okay waiting until the right buyer comes along. Increasing the value of your domains is more of a long-term play so if you’re looking for a quick flip I’d ignore most of the advice below.

Now when I say increasing the value of your domain what I really mean is making the name more attractive to potential buyers. These three things are all great things to bring up with an interested buyer that will help you show why your domain is worth what you say it is. Of course it’s up to you to have realistic price expectations, but I’ll save that for another post.

  1. Put a website on the domain and get it ranked on the first page of Google for the keywords within the domain. This will hurt flip potential as developed sites get less inbound offers than parked pages that clearly state that a domain is for sale, but it can really help your sales pitch. Rather than saying, “if you built this out you could get on the first page of google for x” you can say, “and it’s already on the first page of Google for x”.
  2. Write a press release about your domain. It sounds simple and it really isn’t a lot of work. If you really want to highlight a domain, do a press release about it and include details about similar domains that have sold, companies that have bought them, and the difference it’s made to them. Run it through a PR service like PRWeb and you can get it covered in a few places that you can definitely use as ammo when you’re talking to a potential buyer about the value of the name. Reaching out to industry-specific publications is another great way to get some buzz going, not to sell your domain, but just to show that your domain is a meaningful asset to a specific market.
  3. Secure the Twitter and Facebook handles. If you can get the corresponding Twitter and Facebook handles that match the keywords in your domain this is a fantastic selling point. Having an exact match domain is great but given how critical social media is to companies getting the Twitter and Facebook handles is a huge win and definitely adds value to the deal.

As always I’d love to hear from you, feel free to share your own ideas for increasing the value of your domains or comment on any of mine. Comment and let your voice be heard!

{ 5 comments… add one }

  • HowieCrosby August 15, 2013, 11:06 am

    I’ve been lucky so far to nab the SM names for my domains of interest, thus far 🙂

    When you say ‘website’, could you also use a web page, by using a WYSIWYG creator like ScrollKit, although they have quite a lot of glitches, so maybe a WordPress page?

    But a WYSIWYG is super fast for me.

    Thank you.

  • Louise August 15, 2013, 11:29 am

    Is there a theme where you can build the content via twitter? So that one enters the domain in the url bar, and the page appears as a showcase of tweets?

  • Lance August 15, 2013, 3:03 pm

    In addition to the Facebook and Twitter handle, securing the Pinterest handle is important, also.

  • Joe August 15, 2013, 5:46 pm

    In the few years I’ve been in this market right now I’m learning more and more how to be a best Domaining, because writing it amazes me how hard I make myself as it is easy to go up without rushing into a very difficult market and more when no live U.S.

    The most interesting thing is to learn from those who have a great experience and help others, this is the best.

    I think that if you take into domain parking domain name TLDs, and pay a money is good, put it on sale unless these, I prefer to make my web project before selling but if having traffic is best not to have anything like the first at all when starting.

    Introduce a press release of the domain name. Com and have thought is one of the most important ways for the local and global reader, know the website and be online.

    The social networks like Twitter and Facebook as writing in this post have not reached this way you propose is good to know more.
    Getting in the top ten of Google is as up or down, Everest, many stay with the desire and promises to get it and have stayed in aa way to get the top.

    I think there are other solutions that have a web project itself, just need do it but as always you have to start from the bottom and climb the rungs of the ladder too fast, first you have to create a team.

  • HowieCrosby August 16, 2013, 10:06 am

    Hi @Lance that’s interesting, I would love to see the connection with Pinterest and domains, but I can’t quite get it.

    I have an account for my vintage biz and use domain branding for exposure but as far as I have read on Pinterest, the main user at the moment is female interior design/vintage branding.

    Alas my friend I’m sure your right, it will be a great place to promote your domains with graphics 🙂


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