So you own a domain name and you want to sell it, but you’re not in a rush. Good. That’s the best position to be in and you can actually make some moves to increase the value of your domain name. Before I dive-into the techniques I will say that going overboard and trying to do too much could hurt the value of your domain so make sure that anything you do is done carefully and methodically.
Some see Domaining as a sprint, how quickly can you buy a domain and flip it for a profit, others see it as a marathon. I don’t think it’s that black and white, I think instead you should have some domains in your portfolio that you want to flip quickly, and others that you’re okay waiting until the right buyer comes along. Increasing the value of your domains is more of a long-term play so if you’re looking for a quick flip I’d ignore most of the advice below.
Now when I say increasing the value of your domain what I really mean is making the name more attractive to potential buyers. These three things are all great things to bring up with an interested buyer that will help you show why your domain is worth what you say it is. Of course it’s up to you to have realistic price expectations, but I’ll save that for another post.
- Put a website on the domain and get it ranked on the first page of Google for the keywords within the domain. This will hurt flip potential as developed sites get less inbound offers than parked pages that clearly state that a domain is for sale, but it can really help your sales pitch. Rather than saying, “if you built this out you could get on the first page of google for x” you can say, “and it’s already on the first page of Google for x”.
- Write a press release about your domain. It sounds simple and it really isn’t a lot of work. If you really want to highlight a domain, do a press release about it and include details about similar domains that have sold, companies that have bought them, and the difference it’s made to them. Run it through a PR service like PRWeb and you can get it covered in a few places that you can definitely use as ammo when you’re talking to a potential buyer about the value of the name. Reaching out to industry-specific publications is another great way to get some buzz going, not to sell your domain, but just to show that your domain is a meaningful asset to a specific market.
- Secure the Twitter and Facebook handles. If you can get the corresponding Twitter and Facebook handles that match the keywords in your domain this is a fantastic selling point. Having an exact match domain is great but given how critical social media is to companies getting the Twitter and Facebook handles is a huge win and definitely adds value to the deal.
As always I’d love to hear from you, feel free to share your own ideas for increasing the value of your domains or comment on any of mine. Comment and let your voice be heard!