Most Domainers start the same way, buying a bunch of crappy domains only to realize later that the investments they thought they were making were not investments at all. Like most domain bloggers I get tons of emails from people asking me to evaluate their domains, and sadly I have to be the bearer or bad news.
So I thought it was time to publish a list of three ways you can tell if you’re buying bad domains. Of course there are more than three ways to know this, but these three should help you do some filtering:
- The keywords in your domain have less than 100 exact-match global monthly searches and a CPC of $0.05. Nobody is searching for the keywords you own, and no advertiser wants to pay, who the heck is your buyer?
- The TLD you are buying in hasn’t seen a big sale in years. Yes, TLDs like .VG have a TON of names available in them, but when’s the last time you saw a big sale in the space?
- Every domain you’re buying is hand-registered. While there are definitely some great opportunities to hand-register great domains, most new domainers aren’t doing this. If you find yourself with 500 domains you hand-registered just because you thought they sounded valuable, you might be going in the wrong direction.
Feel free to share your own top three list below, as always comment and let your voice be heard!