3196.com is going to sell for more than double 3709.com, do you know why?

Chinese Numbers

In the past I’ve talked about numeric domain names and the high prices they command especially when they’re in the 2N – 5N range. That being said, numeric domains is also a topic I don’t have a ton of experience with, I’m not a big numeric domain investor and I sometimes have trouble decoding exactly why one would be more valuable than another.

At the same time, I can’t help myself from stopping to marvel and some numeric domains that don’t get renewed for the $10/year and then sell for $20,000 or more – and the latest is 3196.com which is up for auction at Go Daddy Auctions right now.

Along with 3196.com, 3709.com is also expiring and it’s north of $11,000 with 12 hours to go as of me writing this post. Given how much time is left in the auction for 3196.com it’s not hard to imagine this name selling for $30,000 or more. So why is it selling for so much more than 3709.com?

First, like I said above, I’m no numeric domain expert so I’ll take my best guess at it and then a real expert can correct me. One thing we can rule out, both names start with a 3 so that’s not the deciding factor here. Next we look at the second number, a one vs. a seven. According to a post about numeric domains on MediaOptions.com:

Domain names with the number 1 are often lower value because “one” sounds like the word “want,” which therefore must be lacking.

(Source – Media Options)

On the other hand, a seven is lucky. So with 3196.com, the second number hurts the value, whereas with 3709.com, the second number helps the value. Hmmm, okay – well lets move onto the third number, nine vs. zero. From what I’ve read, both zero and nine are considered lucky, but it’s not good if a domain start with zero, but since the zero is in the middle that shouldn’t impact anything.

Nine does have special meaning:

Symbolizes the emperor or harmony. The Mandarin word for nine is an exact homonym with the word jiǔ (久), which means forever. Very positive, very valuable.

(Source – Media Options)

So maybe the nine here does edge 3196.com up a bit but it doesn’t seem to make it the clear winner. Onto the last number, six vs. nine. Once again, both are lucky and I can’t find anything that says it’s better to have one or the other at the end. Which leads me to a good point that Giuseppe from GGRG makes:

Not just in your life, but also in domain names. Keep in mind that every number, pronounced in a certain way, might mean something more than a simple combination of numbers in Chinese. For example 5 in Mandarin is pronounced “wu”, which sounds similar to “wo”, that means “I”. 1 in Mandarin is pronounced “yi”, but also “yao”.

(Source – GGRG.com)

Since I can’t seem to piece together why 3196.com would be more valuable than 3709.com using the rules of which numbers are lucky or which appear in the beginning or the end I think the answer is, 3196 must mean something. If you know what it means I’d be interested to know but that’s my best guess.

Either way, this is going to be an interesting auction to watch and I wouldn’t be surprised if we see it peak above $30,000 this weekend.

{ 5 comments… add one }

  • Gene June 9, 2020, 11:41 pm

    I would get Kassey Lee to weigh in here
    He is the expert on these matters…

  • Braden Pollock June 10, 2020, 9:12 am

    There are so many factors that could make this valuable. This could be the street address of a famous building. An important date in history, including a celebrity birthday. In Pinyin, these numbers could sound similar to another word. Without knowing the culture, historical events, famous people, etc, it’s difficult to value these names – especially as a Westerner.

  • Stu Maloff June 10, 2020, 9:55 am

    Hi Morgan. I have more than 500 Chinese interest domains, and 3709 is not a strong as 3196. Zero is not nearly as bad as 4, but not as strong as the other numbers. It can also be confused with the letter o which also hurt the value of it. 6 is a very strong number symbolizing business, so it has more general value. Whether 3196 has an exact meaning making it worth that much more is an answer from someone like Kassey, but in general 3196 is a better overall number at quick glance based on generalities.

    • Morgan June 10, 2020, 11:39 pm

      Thanks Stu, appreciate the additional insight here, and great feedback from everyone to ping Kassey, I’ll reach out!

  • 168 June 13, 2020, 8:18 am

    Hi Morgan,
    1, 9, 3, and 6 are relatively solid numbers/ combinations used in business.
    and of course the infamous 8.
    2 is generally viewed as a doubling of number that comes after for either good or bad.
    0, 7, 4 are generally second/third choice in value. Generally because it depends on how they are paired with other numbers. 4 and 7 generally have more negative than positive use when paired.

    3196 – 31=business 1=medical or beginning 9=forever 6= smooth 96=happy in drinking wine
    FengShui-3 big wood, big money
    Taoism- 3, everything
    The higher value of 3196 is due to solid business associated numbers,meanings,pairs.

    3709- 37=business opportunity 7=enterprise 0=win,lead,you 9= everlasting 09= win for a long time.
    There are negative meanings as well but not relevant.
    example- 7 could also mean cheat or lie, but a business wouldn’t convey. 7 can be lucky or unlucky. In the current period of 8, (feng shui) 7 is “more” unlucky than lucky.

    My observation would be the 7,0 is what lowers the value of this 4 number combination in simple terms, because there is less positive business use meanings attributed.


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