61 Domain .IO Portfolio Sells on Flippa for $7,650

In what I think is most-likely the largest .IO portfolio sale in history, 61 names in total sold for $7,650 on Flippa last week. Do the math and that comes out to around $125/name with some solid names in the bunch that could easily sell for six-figures or more in the .COM space like:

Payday.io
Investments.io
HealthInsurance.io
Cruises.io

and the list goes on. I do think that some of the exact-match names that might be worth a small fortune in .COM like Bankruptcy.io don’t really make as much sense for the .IO extension. Most of these are exact-match domains but there aren’t too many action words or brandables that tend to be more premium. There are names like Watches.io which are fine, but watch.io would really be the premium and one that could have a stronger resale value.

I like .IO a lot and have followed its growth in the startup world. That being said, I don’t think it’s an incredibly hot extension for domain investors to dabble in. This tells the story of what I think could happen to anyone, take 61 solid .io names and it’s still very hard to turn a profit.

Like I said, love the extension, but think of yourself as a company trying to pick a domain, if the .COM, .NET, .CO, .ME, .TV, etc. are all taken you’ll probably go for .IO, but you aren’t going to pay anywhere close to what you would for a domain in another extension.

All of this being said, .IO is still just getting started, TLDs like .INFO were long thought as completely worthless but have sold for big bucks on marketplaces like Flippa.

What do you think? Did the buyer get a great deal on a nice .IO portfolio or is this just risk being passed from one person to another? Comment and let your voice be heard!

{ 15 comments… add one }

  • Wayne December 27, 2013, 7:21 pm

    .io per Wikipedia stands for Indian Ocean Territory.
    (My “website” is actually a parked page with custom content from domainapps.com.)
    Many island, small nation state, principality, etc type domains carry unusual risks in my opinion, including political risk.

    Reply
  • Nick December 27, 2013, 7:21 pm

    Very promising for .IO!

    Reply
  • Richard December 27, 2013, 8:01 pm

    I bet the hackers just love this, lol. They were certainly happy enough to have .io treated as a gTLD by Google months back. The more, the merrier..Regardless of the renewal costs (unknown on my part) I’d rather own premium .io than .co

    Reply
  • Rich December 27, 2013, 9:06 pm

    I wouldn’t have bought it.That is why it got sold so cheap.

    I would have bought 1,000 .net’s with that money.

    I would take a .co in a heartbeat over .io
    cruises.co sold for $80,000
    cruises.io sold for $125

    Richard @ you do the math.

    Reply
  • Richard December 27, 2013, 9:15 pm

    I guess it’s a good thing I stick to .coms lol
    good luck with those

    Reply
  • michael December 27, 2013, 11:23 pm

    It looks like $88 a year to hold on to one .io domain so at over $5000 renewal fees, I would say it’s a bad deal and buy some good .com’s

    Reply
  • HowieCrosby December 28, 2013, 12:28 am

    Let’s say the buyer paid the standard pre reg fee of $99 for a .io that would make just $25 dollar profit per domain, minus fees.

    In total for the 61 names a flip profit of $1, 525 minus Flippa fees.

    Reply
  • Brad Mugford December 28, 2013, 1:29 am

    So top tier terms in obscure extensions are worth around low $XXX. Sounds about right.
    .WS, .CC, .IO, .whatever sell for about the same range for top terms.

    This is something the new gTLD backers should probably pay attention to. New extensions are going to just sit on the shelf collecting dust if the costs is thousands of dollars for a decent term.

    Brad

    Reply
  • Nick December 28, 2013, 5:41 am

    @Rich: I think cruises.co and cruises.io cant be compared. .IO lends itself toward being targeted at more “techy” names. cruises.io doesnt make sense to me but cruises.co definitely does.

    watch.io
    voice.io
    gadget.io
    telecom.io
    programming.io

    those make more sense to me than

    suits.io
    shoes.io

    you know? I see “appropriate” purchases / investments in .IO as paying off nicely. Maybe not millions but definitely mid-upper 5 figures and even low 6 figures depending on the name and the motivation of the buyer.

    Reply
  • Mike December 28, 2013, 6:38 am

    .io, i have not get hang of it!

    Reply
  • Joe December 28, 2013, 10:26 am

    The dot-io, have strength like you write in another post, however these domain names sold in Flippa.com be a little under the total to be names of important keywords, be the extension that is not really important for buy it at $ 125 is what you write.

    If so where the benefit buying as sellers gain a profit of only $ 75 or so.

    This is profitability is one of the ways to buy cheap names registered a month or so ago, with extensions Com.,. Dot-net, dot-info, ………. do the same for a long time and domain investors making big money with this system of buying good and cheap.

    But if we sell 20 domain.io qjue pay $ 125, 20 domains. Com domain investor? pay $ 250 for the best benefit dot.com always be more important then selling at higher price.

    Reply
  • Alan Dodd, namedream.com December 29, 2013, 2:39 am

    I do like the sound of “io” but for me it has to me one syllable plus io (either .com or .io.)

    Some of the multi syllable ones do sound nice, but it’s harder with these just based on supply/demand.

    Reply
  • James Stevens March 5, 2014, 8:10 am

    We’ve done a few web sites with IO extensions recently and one of the more popular techniques is to incorporate the “IO” into the brand. So the “IO” is naturally spoken as the ending of the brand (like you would for the word “radio”), not separately as the phrase ” dot I O”.

    In the same way as “bit.ly” is said “bitly” not “bit dot-LY”

    Very popular with next-gen app developers – geo-sensitve services etc – like the man says, cute names are available at a price that kills dot-COM – which does raise the question are the days of “you have to have the dot-COM” behind us? A question all the new gTLDs would love to be able to answer YES to.

    Reply
  • Adam August 17, 2014, 11:52 am

    I’ve lost a lot of money on these… and I have never eve owned any! 🙂

    Reply
  • Arvind March 7, 2015, 1:31 am

    I am the owner of iporn.io ! Anyone interested to buy let me know. Now low balling. Email me with your offer. Payments via escrow. (;

    Reply

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