In what I think is most-likely the largest .IO portfolio sale in history, 61 names in total sold for $7,650 on Flippa last week. Do the math and that comes out to around $125/name with some solid names in the bunch that could easily sell for six-figures or more in the .COM space like:
and the list goes on. I do think that some of the exact-match names that might be worth a small fortune in .COM like Bankruptcy.io don’t really make as much sense for the .IO extension. Most of these are exact-match domains but there aren’t too many action words or brandables that tend to be more premium. There are names like Watches.io which are fine, but watch.io would really be the premium and one that could have a stronger resale value.
I like .IO a lot and have followed its growth in the startup world. That being said, I don’t think it’s an incredibly hot extension for domain investors to dabble in. This tells the story of what I think could happen to anyone, take 61 solid .io names and it’s still very hard to turn a profit.
Like I said, love the extension, but think of yourself as a company trying to pick a domain, if the .COM, .NET, .CO, .ME, .TV, etc. are all taken you’ll probably go for .IO, but you aren’t going to pay anywhere close to what you would for a domain in another extension.
All of this being said, .IO is still just getting started, TLDs like .INFO were long thought as completely worthless but have sold for big bucks on marketplaces like Flippa.
What do you think? Did the buyer get a great deal on a nice .IO portfolio or is this just risk being passed from one person to another? Comment and let your voice be heard!