7 New Domain Extensions Go Live Tomorrow – Why I Like .GURU and .VENTURES The Most

It’s starting. Tomorrow seven new domain extensions go live, two of which I think have a pretty exciting road ahead and one that I just don’t get. All seven of these are owned by Donuts and TechCrunch had some nice coverage about the introduction of these TLDs this afternoon. First I’ll start with what I’m excited about and why I’m excited about them.


.GURU – the Internet has become the #1 educational resource in the world. Many of the educators online are the same people you see speaking at conferences, writing books, etc. These “gurus” or experts in their field are sharing information at a faster rate than ever before.

With the online education space hotter than ever I think .GURU has some nice legs and yes, I will be registering some .GURU domains.

.VENTURES – in the investing world there are a lot of companies that call themselves, [something] Ventures. The problem is just about all the [keyword]Ventures.com are taken. I think this is a very logical choice for a company that might not have their .COM, they’re sitting on something like CoolVentures.net but they want something that’s more brandable. Cool.ventures just sounds better IMO than CoolVentures.net and I think people will remember this TLD.

Okay now for the one that I really don’t get – .SINGLES. First, if you’re single that’s usually only a short-term thing, and if it’s a long term thing I’m not sure you’re really going to build out a whole site talking about how single you are. I think that anyone who is single that wants a domain extension that they would share with potential partners would brand much better around something like .SEXY.

Maybe I’m missing the point behind .SINGLES but right now I don’t get it. I think .GURU will be one to watch and next week when domain extensions like .GALLERY hit the market I think they’ll be a few others that will see some nice traction. Oh and if you haven’t seen the video Donuts put together I recommend taking a look:

Now I want to hear from you! What do you think? If you were to pick one gTLD launching tomorrow which do you think has the best chance of making waves?

{ 11 comments… add one }

  • AbdulBasit Makrani January 29, 2014, 12:17 am

    To be honest, I wouldn’t buy any domain in any of those gTLDs.

  • Michael January 29, 2014, 1:37 am

    .singles is actually one of the smartest ones, it is for dating sites. Christian.singles, Gay.singles, pretty much every city or state like California.singles or SanDiego.singles. I could come up with thousands of them that have value. I like .guru too, but I’m not a fan of the others.

  • Michael January 29, 2014, 3:57 am

    I am waiting for .club to start my own club on the internet! None of these really interest me. I will have to agree with the Michael above me I am sure people will build 15000 more dating sites with .singles lol!

  • Nick January 29, 2014, 5:01 am

    I would think that Match.com has already reserved much of the “.singles” extension. Maybe not but I think if it were me running Match I would..

  • Michael January 29, 2014, 5:19 am

    http://www.bespoke.bike on that Youtube video doesn’t even look like a domain name!

    If you were to add a subdomain to it like


    No one would even have a clue that is a domain name. Does anyone else think that?

  • Nick January 29, 2014, 5:35 am

    I agree @Michael. Some of the extensions are interesting but it will take some time for the public to realize what it is. If I had Support.Guru (which I am positive its unavailable*) and I told people to visit my site, you can be sure people are going to ask or add .com to the end of that. So the winner there is really the owner of guru.com

    * – those with the funds are going to get the good names I think (probably already have)

  • Tom January 29, 2014, 7:49 am

    Yes, going live today if anyone has $12,500 per name to waste, please step up.

  • Paul January 29, 2014, 9:07 am

    I think .singles could work for local whitelabel dating affiliate sites – at least for short or abbreviated city names, like LA.singles.

    But I would still use a .com!

  • Honest Abe January 31, 2014, 7:32 pm

    Gtlds are a waste of time. Total.Fail

  • Jeff R February 5, 2014, 2:32 pm

    People are using .com logic. If you stop to realize this is where search is heading, you would see the value. I have an interest in a beachwear clothing company. So I picked up beachwear.clothing. If doing a search for beachwear, the search engine will look in the .clothing gtld. How do I know this? Besides simple logic, expansion of namespace brings more revenue. The branding of domains will remain important, but so will be categories.

  • Michael February 6, 2014, 4:10 pm

    Jeff R search is great! but at the end of the day you need your people to find you again and type in your domain. If you go to alexa.com and look at the top 100000 websites only 10-15% of their traffic is from search. If there is fifty good websites selling beachwear, there is only 10 spots on Googles first page so search is going to get way more competitive.


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