70% of the top 10 sales this year are .COM, the rest are new gTLDs, what happened to ccTLDs?

I was just having a conversation with a friend who was saying that with so many new domain options, startups aren’t as focused on .COM. To which I told him, eh – you’re wrong, .COM is still most people’s first choice, but new gTLDs are starting to see some meaningful sales. Below is DNJournal’s top ten reported sales of 2018:


(Source – DNJournal)

The three new gTLDs to make the top ten list are: .CLUB, .LOANS and .RENTALS. It is also very important to point out that many .COM domain names have sold in this price range over the last 20+ years, these new gTLD sales at this price range represent some of (if not the) highest priced sales of all time.

My point is…please don’t read this and then go out and start buying a ton of .CLUB, .LOANS or .RENTALS domains. By no means should you look at this list and think, “well I guess one word .LOANS domains should sell for six figures. Instead, the reality is one did, and one may happen again soon, or never again. There just isn’t enough data about new gTLD sales prices, the only domain extension that has enough data to show it is truly investment grade is .COM.

As you can see from the sales data above the most valuable .COM domains are one-word .COMs, but they don’t have to be words, EEN.com sold for $300k and DAX.com sold for $500,000 so it’s safe to say that short .COMs command six-figure price tags, or higher, and that doesn’t seem to be changing anytime soon.

I am surprised to see that not a single ccTLD made the top ten, in fact we don’t see a ccTLD until the 26th highest reported sales this year – music.ai at $101,500. After that you don’t see a ccTLD until #74, eSports.io at $40,000. What happened to ccTLDs?

I personally don’t own any .LOANS or .RENTALS domains but I do have maybe two or three .CLUB domains. Like I said above though…data like this just makes me want to double-down on .COM, not buy new gTLDs. Still, these are the early days, and if in some cases one or two of these new gTLDs keeps seeing sales in the six-figure range, it’s going to be hard to stay away. For now though, I’m happy to just wait and see…

What do you think? Are new gTLDs heating up or are these sales just outliers? What happened to ccTLDs? I want to hear from you, comment and let your voice be heard!

{ 6 comments… add one }

  • Leonard Britt May 26, 2018, 10:38 am

    Given that new TLD investors at least indirectly make renewal / investment / pricing decisions based on reported domain sales, I believe that registrar-reported new TLD sales above say $5000 should be subject to audit to assess whether they are true third-party transactions. IMO it is highly likely that under such a scenario many of these “sales” would be retracted.

    Note I also believe that a lot of the reporting that goes on in this industry is suspect and the FTC probably needs to get involved at some point. There are too many shenanigans with shill bidding, fake reported sales, registrars clawing back domains, registrar warehousing, no bidder IDs at Godaddy auctions, new TLD renewals increasing multiples of what they were previously, etc.

  • Jon Schultz May 26, 2018, 1:17 pm

    I’m heavily invested in .tv domains and .tv seems to have taken a hit from the nGTLDs but I think it will recover and eventually become the second most valuable extension as the Web becomes more videocentric and the Internet and TV gradually merge. A website can do everything a TV station can do and more, without an expensive broadcasting license.

    I’m a little invested in some nGTLDs and may have made some mistakes with a few expensive domains I’m buying over time but generally think the best money to be made there is not in six figure sales but in four and five figure sales, of domains you can register cheaply and which should be of interest to people with the-extension-dotcom domain or a similar one. For example, if you check at NameBio.com you’ll see that .tv domains, even with the hit they’ve taken, have been doing much better in aftermarket sales than _____tv.com domains. I think it will be the same with some of the nGTLDs over time.

  • Snoopy May 26, 2018, 3:31 pm

    Two out three of the ntld sales were more about paying a lot to get media attention in my view.

    Jon, keep praying for .tv, it is a dodo and has been since 1995.

  • Green Jobs May 27, 2018, 6:07 am

    Honestly I don’t believe those new gTLD sales but whatever.

  • Snoopy May 27, 2018, 3:47 pm

    One thing that should concern people is is there is no depth with the new tld sales, 3 out of the Top 11 but once you expand it to the full Top 100 it only grows to 7 sales.

    For the weekly sales results dnjournal reports are typically even worse, e.g. last week hundreds of .com sales reported and 1 new tld sale.

  • PremiumDomains.ie May 27, 2018, 4:48 pm

    Hi Morgan, great to see eSports.io on there. I recently picked up eSportsBetting.io 🙂 Do you think it could be worth 5 figures and if so where would be best to list it? Cheers, Alan


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