With Morgan presenting a cool eCommerce showdown today, here are a couple more things that webmasters running an ecommerce site should be aware of.
Bernadette Coleman wrote a piece on Search Engine Journal today that delves into the next Google animal to drive webmasters and SEO’s crazy.
The Zebra update is fast approaching…are you ready? I am! As owner of an internet marketing agency it’s important that I keep up with everything Google. With all the changes, updates to Google best practices, updates to their algorithm, updates to their blogs… it seems like I am wasting half my day reading, worrying and preparing for the next upheaval in the SEO community. Just trying to figure out what is true and what is not true and figuring out what to do or not do is a full time job.
For online business owners and especially merchants, Google updates can mean the difference between tons of traffic or no traffic, tons of sales or no sales. With Penguin and Panda still in the fore front, news is constantly brewing about more updates to come. Much of this is speculation, and some of it is just plain false information, so be careful. Oh and by the way, there is no Zebra update…yet!
In her article Bernadette touches upon:
- The State Of Change at Google
- Merchant Reviews
- Search Quality Guidelines
- Google Shopping’s Trusted Stores Program
- Your Physical Location
Certainly worth the read, here is the link.
Internet Sales Tax
Recent reports say a vote on legislation regarding the collection of online sales taxes could come as early as next week.
This new legislation would allow U.S. states to collect online sales taxes from Internet retailers — as long as these retailers have physical stores or affiliates within their borders.
Senate Majority Leader Harry Reid filed a motion in support of the new legislation on Thursday, and now, the Senate is expected to vote next Monday on whether or not to move ahead with it. Some say they’ve achieved the 60 votes needed to move forward.
While this still gives many online-only retailers a huge advantage, it would still be a win for brick-and-mortar stores like Wal-Mart and Best Buy.