A few fun facts about the domain name market in Korea, home of .kr and .co.kr

Morgan Linton Seoul Korea

Hello, happy Tuesday (or Monday depending on where you are) and hello from Seoul South Korea. We’ll be in South Korea for the next two weeks, starting in Seoul then heading to PyeongChang where the 2018 Olympics held their alpine skiing events. Then we’ll be back in Seoul for New Years.

We’ve been traveling somewhere Internationally every year over the holidays and we try to see the Nutcracker Ballet wherever we go. Last year we saw the Nutcracker in Zurich, this year we’ll be seeing it here in Seoul. I’ve been going to the Nutcracker since I was a kid and it always been a great way to kick off the holidays.

Of course, I’m wired to look at every single domain I see on a sign, building, billboard, store window, etc. So I’ll likely be doing a post later this week sharing the different domains I’ve seen. So far it’s clear that .kr and .co.kr seem to be the top pick here followed by, no surprises – .com. Like in Japan, QR codes seem to be a very popular way to navigate to a website given that IDNs still don’t seem to have really ever taken off.

I took a peek over at NameBio to see a bit more about sales history of .kr and .co.kr. The highest reported .kr sale GolfTV.kr at $57,694 – here’s the full top ten list if you’re interested:

I thought it was interesting that every single sale in the top ten list was done through Sedo. Looking at .co.kr, the top sale also goes to GolfTV.co.kr which went for more than it’s .kr counterpart at $69,232. Here’s the top ten list:

Once again, Sedo seems to take the cake here but Uniregistry booked a sale in 2014. Of course top ten sales lists aren’t quite as useful for understanding current market value since who knows how many names on this list are outlier sales. Looking at 2019 data shows the following:

  • Only 7 .kr domain sales were reported in 2019
  • The average sale price in 2019 was $7,960 but this is inflated quite a bit because of one sale (ITJobs.kr at $37,500)
  • Taking out ITJobs.kr the average sale price becomes $3,036 which more likely represents a real average sale price
  • .co.kr has only had one reported sale this year for $2,500

What this data tells me is, either not a lot of .kr/.co.kr sales are reported…or not a lot of these domains sell. It does feel like low four-figures is the sweet spot for these domains if you do want to sell one. That being said, it doesn’t seem like there’s much of a market for domains here so I don’t think investing in them would be a great idea.

If someone knows more about the domain market here I’d love to hear your thoughts. It’s always fun to learn more about the domain market in different parts of the world so it was fun to do this basic research either way.

Okay, that’s it from me for now, I hope you’re all enjoying the holidays, hello from Seoul πŸ‘‹

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