A few interesting insights from BrandBucket’s November Sales Data

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BrandBucket, one of the most popular marketplaces for startups to buy domain names released their sales data for November and I thought there were some interesting insights that came out of the data. Whether you’re buying a domain name for your startup, or selling a domain name to a startup, these insights are probably relevant for you.

There’s a lot of good data to look through but to keep things focused I wanted to highlight three key insights.

  1. 57% of keyword domain sales were two-word .COMs. As many of you know I’m a big fan of two-word .COMs and they continue to be a strong choice for startups. I think this also speaks to how comfortable consumers are with two-word brands in general and they’re also a lot more affordable than one-word .COMs which can often carry a six or seven figure price tag.
  2. Startups are gravitating towards the $3k mark for a domain name. The average sales price on BrandBucket in November was $3,044 after removing sales over $10k. I’ve heard too many founders complain that all the good domains are taken and marketplaces charge tens of thousands of dollars or more for domains. The data shows this isn’t the case.
  3. Keywords domains are still rocking. While invented words like Twitter and Lyft may seem like all the rage, 62% of the domains sold on BrandBucket in November were keyword domains. For startups this means you don’t have to make up a word to be cool.

It will be interesting to continue to track these trends over time and see if at any point invented words overtake keyword domains. I don’t see it happening anytime soon but I wouldn’t be surprised if it tipped a few years from now. Either way, it’s a great time to be a startup because there are a ton of great domains out there, just don’t expect to register one for $10, those days are long gone.

{ 4 comments… add one }

  • John December 21, 2018, 1:58 pm

    “I think this also speaks to how comfortable consumers are with two-word brands in general and they’re also a lot more affordable than one-word .COMs which can often carry a six or seven figure price tag.”

    Morgan…if you are going to be the kind of domain industry “luminary” that it sounds like from a comment like that, then all you are doing is firmly taking a place as “part of the problem,” and drinking and serving the Kool-Aid by which this industry has been getting beaten down and beating itself down in various ways. If you do not recognize that “two-word” domains which you say you like are also very often worth “six or seven” figures, then you do not know anything and are definitely part of the problem. If you do not understand that good two word domains are also often far more genuinely valuable and desirable than one word domains, as I have even pointed out lately in your own blog, then you honestly do not know anything regardless of whatever it is that you’ve sold for six figures before. And if I even need to mention more examples of valuable two word domains that are even clearly worth millions in the real world, then the industry is definitely in bad shape.

    Maybe you don’t even realize how you are flirting with the Kool-Aid.

    Otherwise, don’t think I don’t like you anymore now or yet, however, so may the Schwartz be with you. 😉

    Reply
  • Ravi December 21, 2018, 8:27 pm

    That’s useful info..

    I thought there is no sales data from BrandBucket…they won’t report to NameBio..how can we get full details of this list?

    I am surprised to know that made words are not dominating in sales…if we go to BB we mostly see made up words.

    Reply
    • Mohamed Ahmaid December 27, 2018, 9:47 am

      “I am surprised to know that made words are not dominating in sales…if we go to BB we mostly see made up words.”
      May be they are the platform leftovers!

      Reply
  • Mohamed Ahmaid December 27, 2018, 9:43 am

    Thanks MORGAN ,I noticed that you always bring good topics
    ” just don’t expect to register one for $10, those days are long gone”
    I may disagree ! I believe many names(two-word made up word) on BB are hand reg unless we have stats to prove me wrong .

    Reply

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