A few reflections on the Sonos IPO today


Today was a very surreal day, honestly it all feels like a bit of a dream and I don’t know if I’ve really processed everything yet. I am going to be putting together a Medium article this weekend once I have more time to reflection and share a bit more about the early days at Sonos.

I was at Sonos for a total of nine years and I held onto a nice chunk of stock even though quite a few people told me I was crazy and going to lose all my money. I told those people, “I’m happy to ride it to zero if that’s what happens.” What I don’t think people understood is that while I am incredibly passionate about the technology and solution that Sonos delivers…I remained an investor because of the people.

John MacFarlane, Tom Cullen, Craig Shelburne and Tung Mai are four of the most inspirational people I’ve ever met in my life. From the day I started at Sonos I knew we were doing a lot more than building a smart speaker – the mission was clear from day one, our goal was to change the way people listened to music.

Without a doubt, the biggest lesson I learned at Sonos is that great people like to stick together, and they attract more great people. From visionary product people like Mieko Kusano, sales geniuses like Kostas Reissis, to some of the best damn engineers on the planet like Chris Kallai – Sonos built a dream team.

It was an incredible honor to work with such a talented and passionate group of people, we had our ups and downs, heck – some of the hardest and most defeating days of my life took place at Sonos. More to come in my Medium article, for now I’m, just soaking in a truly incredible feeling that I hope to feel again someday. It’s safe to say that if you have Sonos in your home, it has changed the way you listen to music, and it will forever more, mission accomplished.

I would like to give special thanks to Kostas Reissis and Tom Cullen, the two of you honestly changed my life. Thanks for giving me a chance and including me on the journey of a lifetime.

{ 6 comments… add one }

  • Uknowledge August 2, 2018, 9:52 pm

    CongratuLatinos Morgan.I’m guessing your stock doubled in value going by the IPO today.Shed more lights if you want .It’s always good to believe in a product or service that people will always need .This is how good products stand longer than those who don’t care for the quality of their innovations .

  • Tommy Butler August 3, 2018, 12:03 am

    Enjoyed your posts over the years Morgan. Every now and then you would mention SONO.
    Great to see you have done well with shares.

    We can all tell you just loved the SoNo company as brand.

    keep posting totally enjoy reading the posts

  • Mike Sallese August 3, 2018, 7:04 am

    Congrats- must be gratifying to see something you helped build reach a major milestone like an IPO. Love the products as the quality is awesome- you steered me to buy a Play 5 back in 2013 and it worked out well- thanks again!


    • Morgan August 3, 2018, 8:19 am

      @Mike – glad to hear you decided to get Sonos, wait until your try the new Play:5 or the Beam 🙂

      @Tommy – thanks, I appreciate the kind words, also just to clear up any confusion, the ticket symbol is SONO but the company is Sonos…if only ticket symbols could allow for five letters!

  • Kevin Fink August 3, 2018, 9:53 am

    I remember those later “early days” when I first met you — you were still travelling around the world for them. You were an early believer — congrats!!

    • Morgan August 3, 2018, 10:00 am

      Thanks @Kevin – and glad I did that travel when I was in my 20’s, not sure I could do that in my old age 😉


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