A few thoughts on Augmented & Virtual Reality

As a startup co-founder I’m always trying my best to live in a fully formed future. This is what John MacFarlane, the co-founder and CEO of Sonos used to always say and it’s stuck with me. It can be easy to look what’s right in front of your face without paying attention to where things are going. While we all stare at small flat screens now, before you know it we’ll be wearing those screens and augmenting our reality.

While Google Glass got everyone excited about Augmented Reality the price and final product didn’t meet the hype. It’s no secret that Google Glass didn’t take-off but it did pave the way for companies all over the world to realize that the general public is very interested in augmented reality and the market is still looking for a leader.

SEER Augmented Reality

This weekend I backed SEER on Kickstarter which I think looks like one of the most promising products in the augmented reality space but they’re not alone. There are dozens of companies rushing into the augmented reality space and while not all of them can hit it out of the park it’s clear that this is going to be a category.

Next up is Virtual Reality which Facebook has already placed a big bet on with the purchase of Oculus for $2B.

“We have a lot more to do on mobile, but at this point we feel we’re in a position where we can start focusing on what platforms will come next to enable even more useful, entertaining and personal experiences.” (Mark Zuckerberg, Facebook Blog)

While these are two different technologies that I do see them growing together because they both get consumers more comfortable with a world where we’re not starting at screens, we’re wearing them. It’s still early, but as someone that has been waiting for this point in history since I first read Snowcrash almost 15 years ago I can tell you I’m exciting to be living in the fully formed future that is quickly becoming our reality.

I also can’t help but put on a couple hats as an investor. These two technologies will impact the domain name world without a doubt and in more ways than just buying domains with the worlds “virtual reality” or “augmented reality” in them. It means a new way that people access information that might not always end in a .COM or use a keyboard at all. It also means that some traditional investors will win big if they invest in companies that become leaders in this space because some companies we know and love now might get left in the dust.

Just like I never imagined that we’d live in a world without Netscape, or where Yahoo wasn’t the biggest search engine on the planet, it’s not hard to imagine a world where a company most of us haven’t heard of yet becomes the next Google.

Now it’s your turn, is this all a bunch of hype or is this the fully formed future we’re all going to live in? Comment and let your voice be heard!

{ 5 comments… add one }

  • Joe February 16, 2015, 9:32 am

    What you see is a future that I read in secondhand books written by people who think ahead and as shown in these drawings that they understand that they are a bit similar to what of Octulus, but the others picture being thought for a niche that can be sold as a helmet driving the imagination of so finding again with virtual reality.

    But if current scientific imply that’ve cracked the Big Bang, and this link is only a http://en.wikipedia.org/wiki/Big_Bang theory, I can never imagine that this theory is true even if humans have failed to decipher the speed of light to travel to the Planet Mars need currently need three years.

    When I do my project of virtual reality and artificial intelligence ……. it was to go beyond what tomorrow will bring, you can not live theories, for one simple reason, when I describe think tomorrow a tomorrow that is close because life on earth will be made unbearable by environmental and climatic problems.

    Virtual reality was different I think is your own imagination to where you can get yourself and see what you want increased many times that one shudders same for the common good of mankind.

  • Shane February 16, 2015, 11:43 am

    Great article love augmented reality and anything relating to any immersive experience , I too have purchased few augmented domain names as I feel that is not a passing fad but a new technology that will only get stronger as time goes by , people will get lost spending hours exploring in the virtual world and a lonely person can find fun happiness and friendship but will the virtual world be more appealing than the real one we live in today creating a new problem where the two worlds become blurred only time will tell

  • KC February 16, 2015, 12:22 pm

    Can you elaborate how these two technologies may even eliminate the need for domain names? I’ve heard of the idea of using #hashtag to replace domain names, but what you said is a different approach, right?

    • Morgan February 18, 2015, 5:17 am

      @KC – sorry for any confusion there, I definitely do not think augmented or virtual reality would eliminate the need for domain names, that sounds impossible to me. Here is what I said:

      “It means a new way that people access information that might not always end in a .COM or use a keyboard at all.”

      What I mean here is that right now people experience the Internet typically through the web or apps. With the web domains are still just as relevant as ever, with apps they are less relevant. When virtual reality goes mainstream this will add another way for people to access content on the Internet without using domain names.

      Hope this makes sense, the web is here to stay and not going anywhere and as long as the web exists domain names will be front and center!

  • Alan Dodd February 17, 2015, 2:43 am

    I think the startups have to bring the public with them.

    What happens if you’re users are not too keen on being disrupted?


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