A Good Domain Name Is Like A Fine Wine


As many of you know, I love wine. Daina and I run a wine blog and are members of a number of wineries in Southern California. We’ve been wine tasting all over the world and of course, as a Domainer, I own quite a few wine domains as well.

We are still on vacation (yes, I blog while on vacation! The show must go on, right?) up in Big Bear. Last summer I discovered that Big Bear had opened a tasting room, which is actually the only place on the mountain where you can go to taste wine. So tonight we decided we would visit and try some of their latest picks.

Now we are back in our cozy cabin and like the domain-addict that I am I can’t help but relate good domain names to fine wines. Maybe it’s that we’ve just spent the last two hours talking to the owners about wines, or maybe it’s just that I always have domains on my mind no matter what we are doing. Either way I thought I would share three different ways that I think good domain names are like fine wines:

1. A fine wine really is one of a kind – as we all know, every domain is unique, which means that a good domain really is incredibly unique. I know some people say that one domain is similar to another but that’s really not true, no domain is like one and other, they are all very different from each other and the same is true with wine. Just because a winery is next door to another doesn’t mean they make wine that tastes even nearly as good.

2. A fine wine speaks for itself – you don’t have to tell anyone that a fine wine is as good as you think it is, all you need to do is let them try it. The same is good for a great domain, all you need to do is tell someone the name and they should instantly know it is great, if not, then it might not be as great as you think it is. Just think about it, TheBestLawyers.com might sound great to you but Lawyers.com sound great to everyone. Get it?

3. A fine wines tends to be aged – good domains tend to always be aged. Sure, you can hand-register something that could sell for a few thousand dollars but you’re not going to hand-register something that sell for a few hundred-thousand dollars. A fifteen year-old one-word .COM is probably going to be significantly better than a two year-old one-word .COM.

Can you think of any other ways that good domains are like fine wines? Comment and let your voice be heard!

(Photo Credit)

{ 10 comments… add one }

  • Uzoma December 27, 2012, 8:52 pm

    To us, Domains are like fine wine. They all start out like grapes, and it’s our job to stomp on them and keep them in the dark until they mature into something you’d like to toast, and dine with.


    HaPpy New Year

  • ohad adi weitzman December 27, 2012, 9:31 pm

    I’m just a beginner in domaining but to me domains are like wine for a few reasons. Domains, like wine, is a science utlizing the latest technology to produce quality returns. Yet we might also consider wine and domaining to be an art as well.

  • onedot December 27, 2012, 9:36 pm

    Want to buy the domain APERA.NET?

    This is Australia’s new name for Sherry Wine. We are not allowed to use the word “Sherry”
    Unfortunately APERA.COM is an educational website, so APERA.NET is all that is available.

  • cliff December 27, 2012, 9:40 pm

    I agree on your wine post bigtime as I too luv fine wines and domains plus all that comes with them.

    So much so that I also decided to register; (for sale btw)


    cheers from Canada and best wishes for the holidays!

  • SaggyNickels December 27, 2012, 10:39 pm

    Hi. I would like to offer up WINE-CONNOISSEUR.COM for sale. If you consider yourself a true “wine connoisseur” then you already know how valuable this domain. is.

  • Darryl Lopes December 28, 2012, 3:50 am

    Wine bottles will gather dust and sit in the cellar much like a parked domain names that are undeveloped. However when the time is right both would be used for there full purpose. When the domain is live you can celebrate with wine and buy more wine when the domain makes profits.

  • Chris December 28, 2012, 9:59 am

    Unfortunately a lot of domainers seem to own domains that are the Boone’s Farm equivalent.

  • Joe December 28, 2012, 5:19 pm

    Hi Morgan!
    Writer drinking wine before and I know many of them, if you can test the Bodegas Chivite Gran Feudo, to taste really still remember its taste is very good. http://www.chivite.com and http://www.granfeudo.com.
    Well leverages the holidays with your wife in the mountains and a glass of wine in front of a bonfire is a pleasant place as it reflects your own natural color.
    Best regards.

  • Picas December 28, 2012, 11:29 pm

    I have no fine wine bottles like that ..Morgan, I have something ..eh eh like 02 bottles of wine and i am not going to use them …so if you like I can push them to you ..to you because i think you are art lover and maybe you can develope something …???

  • blaine December 13, 2013, 12:08 pm

    Nice analogy. I have a few decent bottles. Along with some two buck chuck and a couple bottles of vinegar. Part of the learning process, learning what not to buy.


Leave a Comment