A Simple Way To Filter Your Domain Portfolio

One of the most common questions I get is, “How do I know which domains in my portfolio have real potential?” The first thing you need to do is to pick a path, is your business making money from developing and monetizing domains, or flipping names? You can do both but if you’re just starting out I’d recommend that you start with one and get good at that before moving onto the other.

While you can do what many people do and email your portfolio around to tons of people asking them what they think, you can also do some simply filtering yourself. This can help you increase focus and make sure you’re putting your time towards where you have the best chance of making money.

Ready to filter? Here we go!

  1. Run all the domains in your portfolio through Estibot, remove anything from your spreadsheet that comes out to less than $100. I’m not saying Estibot will peg domain value perfectly, but it can give you a rough idea and anything it says is worth $100 or less most likely isn’t worth much of your time.
  2. Take what is left and now filter out any domains whose keywords have a CPC under $0.50.
  3. Now, take the list that you have left and filter all the weird obscure TLDs that you’ve never sold before, the .CC’s and .MX’s, TLDs that you might be able to sell, but that have far less buyers than others.
  4. Now, the last step, go to Google and search for the keywords in your domain. Make sure there is at least one advertising on the side or top of the page, if not filter these out.
  5. Take the list you are left with and put it in order of exact-match local searches.

Simple filter and while it might take a few hours to do, it’s well worth the time because what you’ll end up with in the in is the domains that truly deserve your attention.

{ 8 comments… add one }

  • Ron November 28, 2012, 2:21 pm

    I just sold a domain today for $2500 which esitbot says was worth $0, to a company who has been in business for 80 years, they emailed me. Estibot is not kosher…

  • Logan Flatt November 28, 2012, 2:43 pm

    I agree with Ron. Ignore the value that Estibot places on any domain.

    Otherwise, Morgan’s list is superb and should be required reading and activity by all new domainers, IMHO. Heck, maybe even old domainers too.

    PS – I love Estibot for all of its OTHER tools besides valuation. I could not domain without those tools.

  • Ron Sandifor November 28, 2012, 4:33 pm

    I am very new to domaining and as you can imagine, it is very confusing to see polar opposite opinions such as Morgan’s recommendation and the above replies. I would appreciate a follow-up comment by Morgan.

    • Morgan November 29, 2012, 8:27 am

      @Ron – everyone is entitled to their opinions and I think it is best to always use your best judgement. On my blog I use what has worked best for me over the years. While I don’t think Estibot is great for predicting the exact value of a domain I do think it can help you determine where you should be spending your time.

      I think you are much better off focusing on domains that evaluate in the four and five-figure range than domains that fall below $100. Like Estibot or not I stand by that as it all comes down to focus at the end of the day and you need to focus on where you have the most potential.

  • AbdulBasit Makrani November 28, 2012, 9:04 pm

    Nice post Morgan but the first point isn’t too good. I agree with Ron and I have sold domain with Estibot appraising it for $0.

  • Krishna November 29, 2012, 5:23 pm

    Most of the domains I sold in 2012 are priced by Estibot in the range of $0-$100. Estibot is good for keyword domains but is very bad in estimating the prices of brandable names.

    • Morgan November 30, 2012, 8:44 am

      @Krishna – good point, it is true that Brandables will not evaluate as well on Estibot. Still I’m not sure I’d promote new Domainers focusing their efforts on selling brandables so I still think this filtering is useful.

  • sarkari naukri December 15, 2012, 2:31 am

    Yes i agree with RON even Estibot told that my domain is worth 50 USD..but i sold to a private company for 500 USD…Wow!!


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