Yesterday AddSocials.com, a growing social connection service, sold for $15,000 on the popular website marketplace Flippa. The website offers a service to help members get more followers/fans on Twitter and Facebook. There are a number of services like this and they can grow quite quickly as the owner of AddSocials.com has seen. The service already has over 6,200 members and is adding 50 new members every single day.
One of the most impressive things about AddSocials.com is the intro video they have on the front page of your site. It helps establish credibility for the brand and gives a quick explanation of the service. Since I’m sure most people don’t know the first thing about getting a branded video like this made so it’s a nice bonus to go along with the site. Initially the creators of AddSocials.com advertised the site on adwords, forums and blogs, however they’ve built a nice stream of organic traffic that accounts for most of the visitors now.
This is one of the nice advantages of a social membership site. As the site grows, more and more people find-out about it so it really does become viral at a certain point. A business like this offers a lot of opportunity for the buyer since they will enter the business with a good base of customers and a steady stream coming in.
The auction itself brought in 14 bids coming from ten different bidders. They started the auction at $3,500 and 18 hours ago the Buy It Now bid came in. I will be interested to see if the new owner changes the design and functionality of the site or keeps things running the way they are. With a purchase like this there’s always the fear of making one small change and ruining the revenue stream. In this case, the potential is large to grow the revenue given the user-base that’s already there. It’s much harder to grow a business from $0 to $500 than from $500 – $1,000, in this case the revenue model has been proven, now it’s all about taking it to the next level.
Just another great example of a mediocre domain name (do you think you could sell AddSocials.com for more than $50?) being turned into a real business, and selling for real money. Now seems like as good a time as any to say, “Stop Collecting. Start Investing!”