Affiliate Summit West: Day One

So the first day of Affiliate Summit West is coming to an end…although we are in Vegas so I really feel more like the day is just beginning! I was able to attend three seminars today and thought I’d share some of the interesting tidbits I know you’ll all enjoy. Of course now is the time for me to say – you should be here! I am very impressed with Affiliate Summit and if you like what you read then you should attend!

Blog Monetization
I went to an interesting seminar on blog monetization – while there was a good deal of information I already knew they enforced a point that I’ve seen emphasized more and more – monetization your blog/site by creating your own product. Darren at ProBlogger talked about this with his latest photography book and I think this is a very important concept for Domainers to look at when monetizing their domain names or blogs.

Along with creating your own product there are of course a number of other great ways to monetize your blog – here is the list the speakers provided:

– Traditional affiliate networks (i.e. Pepper Jam, etc.)

– Contextual ads

– In-text solutions

– Widgets – Chitika shopping ads

– Pay per post (becoming more and more popular)

– CPA Networks

– CPM Banners

– Product Feeds (I want to learn more about this)

Of course I’m a bit of a video nut…okay I’m a complete video nut so of course the seminar about video and affiliate marketing really got my goat.

Video: Biggest Affiliate Marketing Opportunity Since Google
There was a lot of great info in this seminar – I’ve decided to include a few of the key stats that make me excited about the future of video online!

– People watched 21 billion videos online in July of 2009

– 158 million online viewers watched an average of 135 videos a week

– Average viewer watched 8 hours/month

– 2.5 minutes is the sweet-spot for video content

Here is my absolutely favorite data point:

“81% of the total US Internet Audience viewed online video”

So if you didn’t think video was catching-on…you were wrong. In fact 25% of Google’s search traffic comes from You Tube search…which is actually more search traffic than Yahoo gets overall!

Okay – that’s it for now – the Chef and I have to head back to our hotel, drop-off our stuff and get ready for a night in Vegas!

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Morgan Linton was born in Berkeley, California but spent nine years traveling the world as an early employee for digital music startup Sonos. In 2007 Morgan founded Linton Investments, a domain name and branding company that has helped some of the most recognized startups in the world acquire their top choice domain name. In 2012 Morgan left his full-time job to co-found Bold Metrics, a startup building technologies that make it easy for online shoppers to buy clothes that fit and arming retailers with more data than ever before.

{ 5 comments… add one }

  • Jim Holleran January 18, 2010, 8:56 am

    I want to hear about your night in Las vegas not your day:)
    Check out the Crazy Horse 3:)

    Thanks, Jim

    • Morgan January 18, 2010, 1:13 pm

      Haha – thanks @Jim – sorry to disappoint but I didn’t do anything too crazy last night – busy day of interviews and I’m still recovering from being in Vegas last week for CES!!

  • John January 18, 2010, 7:15 pm

    Rumor is Chef was up partying all night and slept all day. Well, he sleeps all day most days… all morning at least. LOL

    I haven’t been to Vegas in years, but I bet they still have an awesome breakfast buffet at Excalibur if you enjoy a big meal to start the day.

  • Murray January 20, 2010, 10:48 am

    Hey I am in that photo on the stage with blond hair. I am glad you liked the session.

    • Morgan January 20, 2010, 3:52 pm

      @Murray – Awesome!! It was a great session – thanks again!


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