After Raising Over $5M, awe.sm Is Acquired By Unified

So you might not have heard of a badass analytics startup called awe.sm but they’ve been busy building very cool technology that makes it easier to track the effectiveness of online marketing campaigns.

awe-sm-homepage

Companies like Groupon, Zynga and many more use awe.sm and now it is going to be offered directly by Unified. If you haven’t heard of Unified they are one of the big dogs in the marketing tech world, they’ve raised over $14M to-date and started only three years ago.

“Integrating awe.sm’s social attribution technology with Unified’s system of record enables us to give marketers unprecedented insights into the value that social sharing brings to their business,” (Sheldon Owen, Unified CEO – Source)

Since Unified already has a very impressive client list it will be easy to roll-out what awe.sm has done into an even more powerful solution for their partners. These are also two companies you may have never heard of and that don’t have to care as much about domains because they are B2B companies. Unified doesn’t have Unified.com instead they brand on UnifiedSocial.com and awesm has built its brand on a .SM domain.

Both of these companies have built incredible teams, successfully raised money multiple times, and built strong and innovative businesses. As I’ve said many times before, big consumer facing products may need to have their .COM but companies who focus on B2B or app-makers can really go in any direction they want.

We’ve already seen these two markets (B2B and app-makers) take to so many different TLDs like .CO, .ME, .IO, .LY, and in this example even .SM, so why would the new gTLDs not offer the same opportunities to so many new B2B companies and app-makers of the future?

{ 2 comments… add one }

  • Joe May 2, 2014, 7:12 am

    That’s interesting this post .

    I feel that the innovative companies do not pay much attention to a much-needed niche .

    The social world with facebook, twitter more , had a reality and a truth that we have not come to learn what you can get done with these systems , you should not create one or your self.

    We can use them to our business, see the company and the brand to be social marketing p’regunta me that I always have few throughout the English-speaking world there is no s in each country mile and never given the fact that for all a point above or below to the same.

    I see so little of what mimso awe.sm give many of which have now no difference between the others that have not paseafo the streets of major cities to know what people think of this now all and so I think it would be difficult because they think more entendier toe innovative technology that is more than they can get to provide B2B there some way to know that is right around the corner and not seen.

    Reply
  • Joe May 2, 2014, 7:20 am

    Apologies for an error in this paragraph be amended as before :
    We can use them to our business, see the company brand and social marketing be the question I always have me few throughout the English-speaking world there is no s in each country mile and never given the fact that for every point or give up on the same.
    Thank you.

    Reply

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