Anatomy of a Flip: Flipping CheapMercury.com

Only a few hours after finishing the Economic Stimulus flip we began work on taking one of our old mini-sites and bringing it into the 21st century. If you've ever watched a house flipping show this is when they find a house they know will sell, it just needs a updates and additions.

CheapMercury.com is the oldest domain in our portfolio, originally registered back in 1999. When we first acquired the domain we put a one-page mini-site up just to provide some way to monetize any traffic that might be there. We immediately found traffic, and on top of that revenue.

2008 was a very busy year so we didn't have the chance to do anything else with Cheap Mercury so decided to let it be – it was generating revenue and had strong search engine placement within its niche.

One of our first goals in 2009 is to take some of our higher-potential flips from last year and update them adding a new look and feel, additional content, targeted video clips, etc. Remember, for me Domain Flipping isn't about making quick money, it is about building a brand and a business with a domain – that is the flip. If you want to perform quick flips, buying and selling domains quickly you can do that but I'm more of an elephant hunter, always looking for the next big deal.

So what changes were made to CheapMercury.com?

We added four more pages of content including a page dedicated to buying Mercury online as well as information about the danger of Mercury. By adding an "About" page we are building in the structure to continue to build this site as a business.

The design was also changed to put less focus on advertising and more focus on content. We want our visitors to know that we are more than just a portal, there is quality information available from our site. By giving it a new look we also put more focus into branding – CheapMercury.com needs to be an online business with an appeal of its own.

The new site contains over four times the text content with detailed information about the dangers of Mercury and links to the top places online to buy Mercury. Adding YouTube videos gives visitors another way to interact with our site and for us to constantly serve visitors fresh video content.

And now, the moment you've all been waiting for – the before and after:

Before

Cheap_mercury_before

After

Cheap_mercury_after

Want to learn how to flip websites like this? Read my book!

{ 8 comments… add one }

  • Troy January 24, 2009, 7:52 pm

    Where is your traffic coming from? I can’t find the site in the search engines and I don’t see a bunch of backlinks that would drive traffic.
    You say that when you put the site up you immediately found traffic and revenue. Perhaps you could expand on that. By traffic do you mean a few visitors a month or a hundred visitors a day? By revenue do you mean $1 month or $15-$20 day?

    Reply
  • LittleDevil January 24, 2009, 10:31 pm

    Would you consider flipping the same as getting a decent domain and building a mini-site with it? Similar to the AEIOU.com services? We’re still interested in a convincing case study for spending money on a mini-site versus fullblown development, so we would love to hear more. It’s nice to know there is revenue potential in mini-sites.

    Reply
  • Lebo January 25, 2009, 8:33 am

    Interesting post, its nice to see what other people are doing when it comes to Flipping domains.
    I have a long list of domains that I desperately need to flip, but don’t have the time.
    nice job!
    http://www.Funding.co.za

    Reply
  • Michael January 25, 2009, 11:20 am

    I would suggest putting up a paid directory on the buy online page. Maybe you can convince some retailers to pay to be included in your directory, and then you can upsell them on featured listings, etc. No point to link to a company for free when you can get them to pay you for the privilege.

    Reply
  • Dave January 25, 2009, 3:34 pm

    I’m an organic chemist and look forward to probing this site in detail. Nice informative post. I’m amazed a url like that would have such traffic. I guess getting rid of mercury (remediation) is just as important as finding it.
    Ever use ondemand.pluck.com for targeted social media widgets?

    Reply
  • wanna develop January 25, 2009, 5:03 pm

    Nice plug 😉

    Reply
  • asdasd January 27, 2009, 3:14 pm

    This is what I found:
    This is what I found:
    Registered in 1999.
    Currently making $5/month with a custom-built mini-site from Linton Investments.
    Domain currently receives around 120 unique visitors a month and has a CTR of 6%
    Website is not made from a template and sale includes all custom graphics and HTML files.

    Reply
  • asdasd January 27, 2009, 3:15 pm

    This is what I found:
    Registered in 1999.
    Currently making $5/month with a custom-built mini-site from Linton Investments.
    Domain currently receives around 120 unique visitors a month and has a CTR of 6%
    Website is not made from a template and sale includes all custom graphics and HTML files.

    Reply

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