Another Blockbuster Domain Sale Ahead: DomainAdvisors Brokering Pay.com

When it comes to Domain Names everyone knows that .COM is king. This is universal and even people who have never heard of Domaining or Domain Investing agree that you just can’t beat a good .COM. Within the .COM space a name tends to be the most valuable when it is short and addresses a large, lucrative market.

After the 13 million dollar sale of Sex.com rocked the Internet world last year, it looks like another blockbuster sale could be right-around the corner. I am excited to announce that Domain Advisors has just obtained the exclusive right to broker Pay.com. With the incredible growth of online billpay, payroll processing, and micropayments this is one of the highest-growth markets on the Internet, period.

The sale of this category-defining Domain Name is now in the hands of one of the most experienced brokerage teams on the planet, Domain Advisors, led by Tessa Holcomb and Jeffrey Gabriel. If you don’t know Jeff or Tessa, you should – Tessa was behind some of the top domain sales of all time while at Sedo and Jeff, well he’s the guy who sold Sex.com – enough said?

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“Domain names like Pay.com have a strong and memorable branding association and offer significant advantages to online businesses in terms of pay-per-click (PPC) keyword advertising and search engine optimization (SEO),” said Tessa Holcomb, CEO of DomainAdvisors. “It’s not often that a domain name of this caliber becomes available for sale, and we are excited about the opportunity. There are only a few names representing the small segment of the domain market commanding a multi seven-figure price tag and Pay.com is definitely one of them.”

So now for the question of the year? How much will Pay.com sell for and could it take the cake as the largest Domain Name sale in history? Only time will tell but one thing is clear, another blockbuster domain sale is ahead and with Domain Advisors at the helm, this one is going to be big!

{ 5 comments… add one }

  • Attila June 5, 2011, 10:49 am

    Yeah, this domain has my attention as well. I hope it sells for cheap so I can afford to get it, hahaha. These are the days in our lives where we wish we were grown up into a really wealthy family OR had millions in the bank already :-p

    Reply
  • Jon June 5, 2011, 1:03 pm

    The problem with this domain is that you can’t really run it as small biz. Either it is Paypal alternative, or it does not have obvious use. And there are very few to none Paypal alternatives. With 7 figures product domain, you can always build it up yourself through adding content and SEO into something that makes you 6 figures a year in profit.

    Reply
  • James I June 5, 2011, 1:57 pm

    @Jon this name is not designed for small businesses. Potential end users could include JP Morgan, PayPal, PayPal alternatives such as SagePay, Authorize.net, Visa, MasterCard and more.

    However, I don’t think it will reach $1m. High $xxx,xxx for sure, but not a million.

    Reply
  • Snoopy June 5, 2011, 5:51 pm

    I think they are going to struggle with this with a “multi seven-figure price tag”. The name is strong but it is really a brand rather than being a keyword name. It needs someone to formulate a business model around it rather than it having an obvious business case in itself.

    That other is is that for online payments it sounds similar to paypal.com, I don’t think a Google or an Apple is going to build on it. Wish they luck but if they are hoping for “multiples of 7 figures” they are probably pitching it too high.

    Reply
  • Adam June 6, 2011, 12:37 pm

    For those who haven’t been paying attention this domain has hit the auction block before. Not to say that it won’t sell now but it was marketed at between 1-5m reserve. So, what exactly does multi- 7 figures mean ?

    Reply

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