Another .IO Startup Exits as sells to Oracle

When it comes to domain names, .IO has been a favorite among startups. From companies like that have raised over $11M to others like,, and many more that have turned to .IO when they weren’t able to get their exact match .COM.


Today software giant Oracle announced that it would be acquiring

On January 19, 2017, Oracle announced that it signed an agreement to acquire Apiary, which creates the most comprehensive API Integration Cloud by adding the leading API design and governance solution. The proposed transaction is subject to customary closing conditions. Until the transaction closes, each company will continue to operate independently. (Source – Oracle)

Prior to the acquisition, had raised $8.55M from some pretty impressive VCs like Flybridge Capital ($560M fund). It’s pretty clear that building their brand on a .IO didn’t impact their ability to raise funding, scale, and then sell to one of the largest companies in the world.

As I’ve said many times before, .COM is my go-to and I think it is for most startups, we’re building our brand – Bold Metrics, on a .COM. That being said, I think it’s become pretty clear that not having the .COM sure doesn’t prevent success and .IO has been a shining example of how many possibilities are out there for startups that can’t get (or afford) their .COM.

While you do run the risk of someone else branding on the exact-match .COM, which I talked about a couple of weeks ago, in the case of Apiary, there’s no confusion. There’s no way you’d land on and get it confused with the .IO so it likely wasn’t keeping them up at night.

Congrats to the whole team, I can imagine there’s a lot of celebrating going on at their HQ today!

{ 4 comments… add one }

  • Nick January 19, 2017, 6:31 pm

    No way am I giving away my one word tech related .IO names like I see going on at Flippa. Some really nice sales there but most are very low.

  • @domains January 19, 2017, 7:34 pm

    Looks like made out fine (and I don’t think these kind of companies necessarily need to exit to be considered a success), but I’m sure wasn’t their first choice for a domain. And I’d also bet some of the people looking for their site go to by mistake, or send emails to their staff using – so the emails get misdirected or lost. That is the trade off. There are many examples now of small companies using a new gtld or exotic cctld like .io, but will we see a company become a household name using one of these extensions and not change it when they do? Or will we see the average person become aware of these extensions? I think it’s still a ways off. From a domainer point of view, there is a market for good .io’s and other extensions that might be someone’s second choice after .com. But some domainers who write about these other extensions still use and invest the bulk of their funds in .com, which I think tells the real story of what they think. As a reader, you get the feeling of someone telling you how great something is, but they won’t use it themselves, so it is kind of hollow praise. And I am by no means a new gtld or .io basher, I own some of each myself.

  • angela.renault1 January 20, 2017, 3:02 am

    salut comment allez vous

  • Travis January 24, 2017, 10:16 am

    I have and am releasing which I believe is a winner. But we’ll see how it goes…


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