I’ve said it before and I’ll say it again, .ME is getting very popular in the app-development community. For app makers it’s all about having something that’s easy to remember and spell and getting your first choice name is pretty darn important especially when you’re just getting started.
Enter new photography app, FrontBack.me which makes it easy to take photos through both the front and back cameras of your iPhone simultaneously. This makes it easy to capture the whole scene rather than just what’s in front of you.
Like most apps the website isn’t built to rank, it’s built simply as a simple splash page. Remember, apps are all looking for SEO, just a different kind of SEO, they want to rank well in the app store. It’s a pretty slick looking solution and another great example of a startup using .ME for branding their new app.
You can read more about FrontBack.me on TechCrunch.

A lot of app developers build their apps with CSS3 & HTML5 using frameworks like http://phonegap.com/ (e.g. CVS). Essentially their apps are just displaying a iOS/Android optimized mobile website. So, choosing a top level domain isn’t that important to many developers because their apps are driving traffic to their sites.