Note: When I first posted this I failed to notice that DotWeekly was the one who broke this story. Very important to give credit where credit is due so I want to thank Jamie for picking-up this story which then got picked-up by TechCrunch. While I did find-out about it myself on TechCrunch…they found out about it from Jamie – which is pretty damn cool 🙂
As we all know, Apple paid a whopping $4.5 million for iCloud.com earlier this year. Now in the last week the company has been registering domains like it’s going out of style. The domain purchases seem to be more for protection than actual use as they focus more on longtails with their product names in them.
This story broke on TechCrunch just over an hour ago and I’m sure this is not the only time Apple will be making a move like this. Take a look at the list below and you’ll see Apple is making some big moves towards brand protection buying these names. I think more and more companies will be doing this as time goes on. Also, for those keeping score you’ll notice that these are all .COM, but no surprises there!
(domain list from TechCrunch.com – Apple Registered At Least 50 Product Domain Names On WWDC Day)