Apple Goes on Domain Buying Spree – Over 50 Domains Purchased in the last Week

Note: When I first posted this I failed to notice that DotWeekly was the one who broke this story. Very important to give credit where credit is due so I want to thank Jamie for picking-up this story which then got picked-up by TechCrunch. While I did find-out about it myself on TechCrunch…they found out about it from Jamie – which is pretty damn cool 🙂

As we all know, Apple paid a whopping $4.5 million for iCloud.com earlier this year. Now in the last week the company has been registering domains like it’s going out of style. The domain purchases seem to be more for protection than actual use as they focus more on longtails with their product names in them.

This story broke on TechCrunch just over an hour ago and I’m sure this is not the only time Apple will be making a move like this. Take a look at the list below and you’ll see Apple is making some big moves towards brand protection buying these names. I think more and more companies will be doing this as time goes on. Also, for those keeping score you’ll notice that these are all .COM, but no surprises there!

– airplaymirroring.com
– appleairplaymirroring.com
– appledocumentsinthecloud.com
– applegestures.com
– appleicloudphotos.com
– appleicloudphotostream.com
– appleimessage.com
– appleimessaging.com
– appleiosv.com
– appleitunesinthecloud.com
– appleitunesmatch.com
– applelaunchpad.com
– applemailconversationview.com
– applepcfree.com
– applephotostream.com
– appleversions.com
– conversationview.com
– icloudstorageapi.com
– icloudstorageapi.com
– icloudstorageapis.com
– icloudstorageapis.com
– ios5newsstand.com
– ios5pcfree.com
– ipaddocumentsinthecloud.com
– ipadimessage.com
– ipadpcfree.com
– iphonedocumentsinthecloud.com
– iphoneimessage.com
– iphonepcfree.com
– itunesinthecloud.com
– itunesmatching.com
– macairdrop.com
– macgestures.com
– macmailconversationview.com
– macosxlionairdrop.com
– macosxlionlaunchpad.com
– macosxlionmissioncontrol.com
– macosxlionresume.com
– macosxlionversions.com
– macosxversions.com
– mailconversationview.com
– osxlionairdrop.com
– osxlionconversationview.com
– osxliongestures.com
– osxlionlaunchpad.com
– osxlionresume.com
– osxlionversions.com
– osxresume.com
– pcfreeipad.com
– pcfreeiphone.com

(domain list from TechCrunch.com – Apple Registered At Least 50 Product Domain Names On WWDC Day)

 

{ 8 comments… add one }

  • Gnanes June 9, 2011, 9:50 am

    Funny how the internet blog works. TC quotes Dotweekly and you’re quoting TC.

    Reply
    • Morgan June 9, 2011, 2:31 pm

      @Jamie – really sorry man, totally didn’t see you already posted this! Doh! Traveling so only tiny slivers of time to write my posts, saw this hit TechCrunch this morning. You definitely deserve the credit here and I will edit my post now and make sure you get the credit you deserve!

      Reply
  • Jamie June 9, 2011, 10:46 am

    Ditto @ Gnanes 🙂

    TC grabbed the whole list off DotWeekly (put it in alphabetical order) and links back with “registered” to the DW article. It is bringing in some decent traffic, but the “juice” of the article is the 50 domains… so it would have been nice for TC to send a link to see the 50 domains on the DW article I wrote yesterday.

    Oh well, never hurts to have a TechCrunch.com link back to your site but stinks when articles link to TC, who got the list/info via DotWeekly.

    Reply
  • Jamie June 9, 2011, 3:25 pm

    Not a problem Morgan 😉 Your not the only one that thought TC broke it. I will write a little article tomorrow about it which should be interesting. It will include stats as several big sites wrote about it and linked back to me, so I will show some traffic stats of that and use that based on “how” the site linked to me, showing the difference of how an article is written and links are placed.

    Reply
    • Morgan June 9, 2011, 3:33 pm

      Thanks @Jamie! Cool – I would definitely be very interested in hearing more about how traffic patterns change based on how someone links to you. Thanks again for breaking the story – really interesting stuff and definitely a trend I think we’ll see more companies do to protect their brand.

      Reply
  • Owen June 9, 2011, 4:34 pm

    What did I hear TC used Jamies content wo permission and Jamie thinks that’s cool?
    Yeap. That’s the way the game is plAyed

    Reply
  • Jamie June 9, 2011, 6:40 pm

    @Owen,
    I didn’t think it was “cool” but nothing much can be done about it really. I dug the info from public data, so TC “may have” as well… but not sure why they would link to me then. It’s always best to mention a source if you get info from though, so that part didn’t sit that well with me.

    Reply
  • Jamie June 10, 2011, 6:55 am

    Just an FYI, here is the article that I wrote that I said I would: http://www.dotweekly.com/referring-links-and-the-traffic-they-send

    Reply

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