Are You Addicted To Alexa?

I’ll be the first to admit it – I check my Alex rank several times a day. For me – my Alexa rank shows how much reach each of my developed domains is gaining every day. Yes – I agree it’s a bit obsessive to be checking every day…but there are worse addictions you could have right?

So what really is the meaning of Alexa? In reality Alexa only represents how much traffic you get from visitors that have the Alexa toolbar installed. That being said – sites with strong traffic have low Alexa rankings and for obvious reasons.

As Domainers this is one of the many metrics we use to gauge the success of a developed domain. While the most important metric to me is always unique visitors, I find Alexa is still an interesting metric to track.

Amongst Domaining blogs this is the key metric that Domain SuperStar uses to determine the top 100 domaining blogs. So it has become an addiction and I don’t think I’m alone. I’ll state for the record – I’m more concerned about unique visitors, bounce rate, pageviews, etc. but for some reason that darn Alexa ranking is just fun to follow!

So if you’re an Alexa addict – shout it out loud! Share your addiction and be proud. If not – don’t worry…we all know the ranking is somewhat meaningless..but still it is a great metric to chase and over time as your Alexa rank drops you have a strange feeling of satisfaction that I just can’t explain!

{ 2 comments… add one }

  • Ms Domainer December 9, 2009, 6:28 am



    Alexa is soooooooooooo lame, the numbers wildly inaccurate. They won’t even allow you to update your info with them, unless you install their widget on your site. They update nothing themselves (which is odd for an information company), even when you give them the link to your whois.

    The accuracy of their numbers depends on how much you are willing to suck up to them.

    “Alexa: The MISSED-information Company.”

    You’re better off using StatCounter for a more accurate number. Its widget is small and tasteful, and stats are just one login away. And, NO, I do not work for StatCounter –just a happy user.



    • Morgan December 9, 2009, 9:41 am

      Thanks for the comment @Ms. Domainer! As I said in my post I value unique visitors more than anything. I use Google Analytics thought because they have more data than Stat Counter and it’s free 🙂 Still – there is something addicting about Alexa – anything that gives a numerical score to my site is just too tempting not to follow!


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